{"id":1887067,"url":"https://alion.io/job/basf-global-strategic-marketing-manager","title":"Global Strategic Marketing Manager","company":{"id":96193,"name":"BASF","domain":"basf.com","url":"https://alion.io/company/basf-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mumbai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-05T03:06:12Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-20T20:49:41Z","board_verified":true,"closed_at":null,"days_open":15,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":15},"description":"We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.\nWe connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.\nNot only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background. At BASF, careers develop from opportunities.\nAbout The Role\nGlobal Business Management Hydrogenation & Specialty Catalysts, we are promoting and selling catalysts based on a profound market research. We are developing and advertising new products to drive sustainable innovations together with our customers.\n\nHow Will You Do It\nStrategic Market & Portfolio Management\nDefine and drive the global market strategy for the assigned market segment, ensuring alignment with overall business objectives and long-term growth ambitions.\nManage and continuously optimize the product portfolio, including prioritization of strategic focus areas and lifecycle decisions.\nIdentify and evaluate new applications, adjacent markets, and growth opportunities to expand the business footprint.\nMarket Intelligence, Data Management & Customer Insights\nEstablish, maintain, and continuously enhance a structured market intelligence database for the assigned segments, ensuring availability of reliable and up-to-date market data.\nDevelop a deep understanding of market dynamics by analyzing market size, growth trends, demand drivers, and value chains.\nMonitor competitor activities, including pricing strategies, capacity developments, and market positioning.\nDerive actionable insights from industry trends and customer needs to inform strategic decision-making.\nValue Proposition & Pricing Strategy\nDevelop differentiated, customer-centric global value propositions that clearly position products in target markets.\nDefine and implement pricing strategies, including value-based pricing concepts and regional adaptations, to maximize profitability and competitiveness.\nEnsure consistent positioning and messaging across regions and applications.\nGo-to-Market & Demand Generation\nDesign and lead global go-to-market strategies, including the development of impactful marketing campaigns and coherent messaging frameworks.\nCoordinate and manage global product launches, ensuring cross-functional alignment and successful market introduction.\nSupport demand generation by strengthening market visibility and customer engagement.\nSales Enablement & Cross-Functional Collaboration\nEquip regional sales teams with effective tools and materials, such as pitch decks, use-case driven content, and application-focused messaging.\nCollaborate closely with sales, technology, and other relevant functions to ensure alignment between market needs, product capabilities, and commercial strategies.\nAct as a central interface between global and regional teams to ensure consistent execution of strategies.\nWhat We Look For\nMaster's degree in economics or business administration or chemistry, chemical engineering.\n5-8 year professional experience within business environment\nGood knowledge of commercial marketing or product marketing mandatory\nStrong entrepreneurial drive and willingness to take difficult decisions.\nDeep P&L and business expertise required.\nInnovative and solution-oriented mindset to drive and implement creative, out-of-the-box ideas.\nExcellent communication, negotiation and influencing skills (including English).\nStrong change management, interpersonal skills, and deep organizational awareness.\nStrong project steering and management\nWork Location\nGodrej One - Vikhorli","description_format":"text","description_chars":3658,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Farming & Agriculture","Transportation & Logistics","AgTech","Wind Energy"],"lifecycle":[{"event":"open","at":"2026-10-05T03:06:12Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Senior or Specialist Worker, Graduate Trainee, Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Global Business Mobility: Senior or Specialist Worker; Global Business Mobility: Graduate Trainee; Skilled Worker","cap_exempt":false,"checked_at":"2026-10-20T06:21:30+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0},{"country":"NL","licensed_sponsor":true,"evidence":"Recognised sponsor of the Dutch immigration service (IND)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Highly skilled migrants and regular labour","cap_exempt":false,"checked_at":"2026-10-19T06:52:34+00:00","sources":["IND: public register of recognised sponsors (work)"],"filings_for_role_12m":0}],"liveness":{"score":22,"band":"cold","label":"Long shot","p_open":1,"p_active":0.641,"p_room":0.35,"age_days":15,"expected_fill_days":7,"reasons":["conf:1","velocity","win:tail","comp:brand"],"computed_at":"2026-10-20T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/basf-global-strategic-marketing-manager","json_url":"https://alion.io/job/basf-global-strategic-marketing-manager.json","meta":{"generated_at":"2026-10-20T23:26:44Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":27028,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":96193},"rest":"https://alion.io/mcp/rest/get_company?id=96193"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbasf-global-strategic-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbasf-global-strategic-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbasf-global-strategic-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/basf-global-strategic-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbasf-global-strategic-marketing-manager"}]}