{"id":697908,"url":"https://alion.io/job/basiccapital-gm-consumer","title":"GM, Consumer","company":{"id":669081,"name":"Basic Capital","domain":"basiccapital.com","url":"https://alion.io/company/basiccapital","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"D","score":49,"open_postings":13,"ghost_share":0.846,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Finance","role_family":"Finance","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":125000,"max":275000,"currency":"USD","period":"year","gross":null,"usd_annual":275000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-01-29T17:03:31Z","employer_posted_date":"2026-01-29","last_verified_at":"2026-11-12T17:02:40Z","board_verified":true,"closed_at":null,"days_open":287,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":286},"description":"About Basic Capital\nBasic Capital is a fintech company disrupting America’s $1T retirement industry by building the mortgage for retirement, unlocking market ownership, and making wealth accessible to every American. Our mission is to create products, platforms, and a credit marketplace that power a fundamentally new retirement system.\nOur founding team includes leaders from Goldman Sachs, Uber, Block, and Robinhood, and we’re backed by top investors such as Lux, BoxGroup, SVAngel, Inspired Capital, and Henry Kravis. Based in SoHo, NYC, we’re assembling a lean, high-performance team committed to reducing wealth inequality.\nAbout the Role\nBasic Capital is building a new wealth system for everyday Americans - and we’re doing it by unlocking access to capital markets in a way the world hasn’t seen before.\nSo far, we’ve built serious momentum in our B2B Employer business. But something else has been happening in parallel: our consumer product is pulling investors toward us - people who want more participation in financial markets, and who believe the old retirement system is broken.\nNow is the time to go on offense.\nTruly own the growth of category defining product\nYour job is to build the consumer product and business: product strategy, customer experience, growth loops, positioning, and execution.\nThis is not a role for someone who wants to “manage a roadmap.”\nThis is a role for someone who wants to lead a campaign and take an ambitious financial product from “people are curious” to “this is inevitable.”\nBe directly responsible for the proliferation of one of the most innovative, unique, consequential, and controversial financial products: The Retirement Mortgage.\nWhat You’ll Do\nOwn the Consumer Business\nBuild and run the end-to-end consumer product strategy\n\nDefine the consumer operating model: what we build, who we serve, and how we win\n\nBe accountable for consumer outcomes (adoption, engagement, retention, unit economics)\n\nCreate the Consumer Brand\nMake Basic Capital the go-to consumer brand for modern retirement investing\n\nTranslate a complex product into a story people instantly understand and want\n\nSet the tone for consumer UX: simple, powerful, trusted, inevitable\n\nBuild Growth Loops\nDevelop distribution and growth strategies that fit the product (not gimmicks)\n\nDesign onboarding, activation, and education that convert intent into action\n\nCreate systems that scale: lifecycle, engagement, referrals, conversion\n\nWho You Are\nYou are a builder with taste and a strategist who can execute.\nYou have:\nStrong product instincts and deep empathy for consumers\n\nThe ability to simplify the complex without dumbing it down\n\nA bias toward action: you ship, iterate, and compound learning\n\nComfort operating in ambiguity with high ownership and high accountability\n\nYou want a role where you can truly own the business, not just influence it.\nWhat We’re Looking For\nRequirements\nExperience owning and shipping consumer products end-to-end\n\nStrong product strategy + execution ability (discovery → delivery → iteration)\n\nExcellent cross-functional leadership (design, engineering, operations, marketing)\n\nAbility to operate with high agency in a fast-moving environment\n\nBonus Points\nFintech / investing / consumer finance experience\n\nExperience building consumer brands or consumer growth loops\n\nFamiliarity with retirement, brokerage, credit, lending, or structured financial products\n\nYou’ve built products people love - 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