{"id":697904,"url":"https://alion.io/job/basiccapital-product-marketing-lead","title":"Product Marketing Lead","company":{"id":669081,"name":"Basic Capital","domain":"basiccapital.com","url":"https://alion.io/company/basiccapital","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"D","score":49,"open_postings":13,"ghost_share":0.846,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":150000,"max":225000,"currency":"USD","period":"year","gross":null,"usd_annual":225000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"closed","first_seen_at":"2026-01-29T18:15:41Z","employer_posted_date":"2026-01-29","last_verified_at":"2026-11-12T17:02:40Z","board_verified":false,"closed_at":"2026-11-12T17:02:40Z","days_open":286,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":286},"description":"About Basic Capital\nBasic Capital is a fintech company disrupting America’s $1T retirement industry by building the mortgage for retirement, unlocking market ownership, and making wealth accessible to every American. Our mission is to create products, platforms, and a credit marketplace that power a fundamentally new retirement system.\nOur founding team includes leaders from Goldman Sachs, Uber, Block, and Robinhood, and we’re backed by top investors such as Lux, BoxGroup, SVAngel, Inspired Capital, and Henry Kravis. Based in SoHo, NYC, we’re assembling a lean, high-performance team committed to reducing wealth inequality.\nAbout the Role\nBasic Capital is building a new wealth system for everyday Americans. We are doing it by giving people access to capital markets in a radically new way, and we are doing it with taste.\nIn less than a year since launch, Basic Capital is already becoming a household brand. We have something interesting to say, and a truth to be (well) told.\nWe are hiring a Product Marketing Lead to help turn Basic Capital into a generational financial services brand. This is not “fintech marketing.” This is storytelling, culture, and distribution, executed with speed and precision.\nBuild a generational brand in legacy space\nJoin the ranks of one of the most well-regarded Marketing Departments in tech.\nYour job is to relentlessly drive the Basic Capital brand forward as a leading innovator in fintech, and to push well beyond what is expected from a financial services company.\nThis is not a role for someone who wants to manage calendars and polish copy.\nThis is a role for someone who wants to build a brand people talk about, share, and trust with their financial future.\nYou will relentlessly drive the Basic Capital brand forward as a leading innovator in fintech and create a generational financial services brand. With unmatched creativity and freedom push well beyond what is expected from a financial services company.\nWhat You’ll Do\nBuild a Brand People Actually Care About\nHelp shape and scale Basic Capital’s brand voice, tone, and creative identity\n\nTurn complex financial concepts into simple, compelling narratives\n\nCreate marketing that feels inevitable, modern, and unmistakably Basic Capital\n\nShip Campaigns Across Channels\nLaunch and manage multi-channel campaigns across social, email, partnerships, and IRL\n\nBuild creative that breaks through feeds and conversations\n\nExecute with speed, taste, and high standards\n\nTell the Truth (Better Than Anyone Else)\nTranslate product truth into stories that drive adoption\n\nCreate content that educates without being boring\n\nMake the complicated feel clear, exciting, and trustworthy\n\nOperate Like a Builder\nMove fast and iterate. Ship, learn, improve, repeat\n\nWork cross-functionally with product, design, sales, and leadership\n\nBring creative ideas to life with scrappiness and excellence\n\nWho You Are\nYou are creative, sharp, and relentless.\nYou have taste. You know what good looks like. You can write, edit, ship, and iterate quickly. You care about craft, but you care about outcomes more.\nYou have:\nA strong creative point of view and the ability to execute it\n\nComfort operating in ambiguity with high ownership\n\nA bias toward action and shipping\n\nThe ability to balance brand and performance without losing the soul\n\nYou want a role where you can build something iconic, not incremental.\nWhat We’re Looking For\nRequirements\nExperience launching and managing marketing initiatives end-to-end\n\nStrong writing and storytelling skills\n\nAbility to run projects with speed, independence, and attention to detail\n\nStrong creative instincts across content, campaigns, and distribution\n\nComfort working in a fast-moving environment\n\nBonus Points\nExperience in fintech, consumer finance, investing, or benefits\n\nStrong social instincts and an understanding of modern distribution\n\nExperience with brand campaigns, IRL activations, or unconventional marketing\n\nYou’ve helped build a brand people love, not just a product people use","description_format":"text","description_chars":4027,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Software & Embedded Finance","Personal Finance Apps & Education"],"lifecycle":[{"event":"open","at":"2026-09-11T02:21:34Z"},{"event":"close","at":"2026-11-12T17:02:40Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 3","filings_12m":3,"filings_prev_12m":0,"green_card_filings_12m":0,"median_offered_wage_usd":167500,"route":null,"cap_exempt":false,"checked_at":"2026-11-12T07:36:15+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":null,"pay":{"stated_usd_annual":225000,"is_top_pay":true},"html_url":"https://alion.io/job/basiccapital-product-marketing-lead","json_url":"https://alion.io/job/basiccapital-product-marketing-lead.json","meta":{"generated_at":"2026-11-12T18:48:48Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":39614,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":669081},"rest":"https://alion.io/mcp/rest/get_company?id=669081"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbasiccapital-product-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbasiccapital-product-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbasiccapital-product-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/basiccapital-product-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbasiccapital-product-marketing-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":697904}},{"tool":"search_jobs","arguments":{"company":"basiccapital.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":697904},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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