{"id":3851381,"url":"https://alion.io/job/bass-pro-shops-public-relations-manager","title":"Public Relations Manager","company":{"id":1781162,"name":"Bass Pro Shops","domain":"basspro.com","url":"https://alion.io/company/basspro-com","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":100,"open_postings":49,"ghost_share":0,"stale_share":0.041,"repost_share":0,"time_to_fill_p50_days":15,"computed_at":"2026-11-11T05:49:22Z"}},"role":"Communications","role_family":"Communications","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Ridgedale, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Office","optional":false}],"status":"live","first_seen_at":"2026-11-05T00:00:00Z","employer_posted_date":"2026-11-05","last_verified_at":"2026-11-11T06:33:47Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"*THIS IS NOT A REMOTE OPPORTUNITY*\nPOSITION SUMMARY:\nThe Public Relations Manager will serve as a leader of media communications and photo resource development and will coordinate the administration and execution of company programs to generate positive media exposure on its various products, services and events while under the direction of the Director of Marketing and as a representative of Bass Pro Shops - Hospitality division.\nON CAMERA EXPERIENCE AND ON CAMERA POLISH ARE CORE COMPETENCIES WITH THIS POSITION.\nESSENTIAL FUNCTIONS:\nCreate relationships with writers, editors and members of the media and ascertain needs or inform of new offerings or press opportunities.\nProactively assist media with requests by sending media kits, press releases, video files and electronic images.\nAppropriately prioritize media opportunities and respond appropriately or seek assistance.\nStrategize with social media and web content team members to ensure all communication facets are aligned at any given time.\nMake follow-up phone calls with magazines, media, etc. to ensure receipt of mailing or fax and secure coverage or attendance of media events.\nDetermine offerings to showcase for media events, media kits and trade shows.\nWrite/edit press releases on new offerings and events and prepare for printing and distribution through the creation of media lists containing targeted outlets and regions with preferred areas of coverage.\nCoordinate between departments to obtain, organize and store new photography to add to the Big Cedar inventory.\nAssemble media kits and coordinate bulk mailings.\nUse cloud based operating systems to store and organize information and share with media.\nMake arrangements with writers’ groups and conferences to attend and plan events for conference participation.\nAssist with organizing and hosting media, VIP individuals and/or groups/special events, having flexibility to be available days, nights, and weekends.\nMaintain database of media personnel/contacts. Continue setting up email groups of writers and organize by region and writing specialty.\nKeep record of all Big Cedar/Big Cypress Lodge and Big Cedar Golf press coverage and distribute said press coverage to the larger team when relevant.\nMonitor and track expenses.\nManage relationships with our national PR firm and National Golf PR firm through regular meetings\nObtain bids and price quotes on various projects. \nBrand and content management across multiple channels including but not limited to: websites, social media, eblasts and Big Cedar collateral.\nOccasional travel to Memphis, TN for broadcast opportunities and social/video needs\nManage the productivity and accountability of public relations firms to secure media coverage, organization of PR files, documentation of efforts, media pitches, media visits.\nManage and originate all Big Cedar (and accompanying hospitality properties) photography and the distribution of said photography for print media, website graphics, etc.\nCreate and distribute responses to the public during crisis situations after obtaining all needed approvals.\nPerform other duties within scope of position as assigned\nEXPERIENCE/QUALIFICATIONS:\nMinimum Degree Required: Bachelor's Degree\n2-4 years’ public relations experience preferred\nHighly skilled in Microsoft Office\nKNOWLEDGE, SKILLS, AND ABILITY:\nDeep understanding of how traditional and digital media channels operate to secure coverage and manage the flow of information.\nAbility to handle difficult situations calmly and efficiently to protect the company's public reputation.\nAwareness of current industry trends and the role PR plays within them.\nProficiency in social media platforms, online reputation management, and digital tactics.\nKnowledge of marketing principles and how PR fits into the overall strategy. \nExcellent written, verbal, and public speaking skills to draft compelling content and represent the company.\nAbility to develop innovative strategies and solve problems effectively.\nStrong interpersonal skills to build and maintain relationships with internal teams, media, and the public.\nSkill in storytelling and creating engaging narratives to connect with the audience.\nAbility to manage projects effectively.\nStrong organizational and project management skills to handle multiple campaigns and meet deadlines.\nAbility to adapt to changing situations and work well under pressure.\nAbility to track and analyze media coverage and campaign performance.\nStrong research abilities to stay informed and support strategic planning. \nTRAVEL REQUIREMENTS:\nOccasional\nPHYSICAL REQUIREMENTS:\nRegularly walks, sits, stands and does computer work.\nSeldom/Never lifts up to 50 lbs.\nINDEPENDENT JUDGEMENT:\nPerforms duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.\nFull Time Benefits Summary:\nEnjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!\nMedical\nDental\nVision\nHealth Savings Account\nFlexible Spending Account\nVoluntary benefits\n401k Retirement Savings\nPaid holidays\nPaid vacation\nPaid sick time\nBass Pro Cares Fund\nAnd more!\nWe will be accepting applications on an ongoing basis.\nBass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.\nReasonable Accommodations\nQualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.\nIf you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at .\nBig Cedar Lodge","description_format":"text","description_chars":6149,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["401k plan"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Sporting Goods","Outdoor & Camping Gear","Hunting & Fishing Gear"],"lifecycle":[{"event":"open","at":"2026-11-06T03:27:29Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 13 · green card filings: 1","filings_12m":13,"filings_prev_12m":8,"green_card_filings_12m":1,"median_offered_wage_usd":103929,"route":null,"cap_exempt":false,"checked_at":"2026-11-11T07:38:50+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":79,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.875,"p_room":0.9,"age_days":6,"expected_fill_days":15,"reasons":["conf:4","velocity","win:mid","comp:junior,brand"],"computed_at":"2026-11-11T05:49:22Z"},"pay":null,"html_url":"https://alion.io/job/bass-pro-shops-public-relations-manager","json_url":"https://alion.io/job/bass-pro-shops-public-relations-manager.json","meta":{"generated_at":"2026-11-11T10:05:17Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":17076,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1781162},"rest":"https://alion.io/mcp/rest/get_company?id=1781162"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbass-pro-shops-public-relations-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbass-pro-shops-public-relations-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbass-pro-shops-public-relations-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bass-pro-shops-public-relations-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbass-pro-shops-public-relations-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3851381}},{"tool":"search_jobs","arguments":{"company":"basspro.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3851381},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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