{"id":2303822,"url":"https://alion.io/job/basware-paid-media-manager-contractor","title":"Paid Media Manager – Contractor","company":{"id":56690,"name":"Basware","domain":"basware.com","url":"https://alion.io/company/basware","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Jobylon","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":32,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"contractor","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":60000,"max_usd":119000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":89},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GDPR","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Meta Ads","optional":false},{"name":"Salesforce","optional":false}],"status":"closed","first_seen_at":"2026-09-30T16:33:21Z","employer_posted_date":"2026-10-11","last_verified_at":"2026-10-23T08:40:38Z","board_verified":false,"closed_at":"2026-10-23T08:40:38Z","days_open":22,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":22},"description":"Basware is the clear market leader in Invoice Lifecycle Management, trusted by over 6,000 global customers and recognized #1 by Gartner, Forrester, and IDC. We revolutionized how the world’s largest organizations manage and automate AP, processing more than $10 trillion in invoices with unmatched accuracy, compliance, and control. If you’re inspired by innovation, growth, and a value-driven culture, this is your chance to help shape the future of finance.\nWe are looking for an experienced Paid Media Manager (B2B SaaS) to join our Marketing team on a contractor basis and take end-to-end ownership of Basware's global paid media channels during a maternity cover period.\nThis is a hands-on, operationally focused role responsible for planning, executing and optimising paid media activity across LinkedIn and a wider mix of digital media partners and channels. The role will ensure activity is audience-led, aligned to Basware's Ideal Customer Profile and contributes to lead, MQL, pipeline and growth targets across 11 global markets.\nYou will manage campaigns throughout their full lifecycle, from briefing, audience development and creative production through to launch, budget management, optimisation and reporting. You will also manage relationships with external media vendors, coordinating proposals and local and regional needs, and ensure campaigns are delivered on time, on brand, on brief and on budget.\nThe successful candidate will combine strong paid media expertise with excellent project management, copywriting and analytical skills. They must be comfortable working independently in the detail while collaborating across global Campaigns, Regional Marketing, Content, Brand, Marketing Operations and Sales.\nThey will take a proactive approach to using AI and emerging paid media technologies to improve the speed, efficiency and effectiveness of campaign delivery, creative development, optimisation and reporting, while keeping up to date with evolving platform capabilities and industry best practice.\nKey Responsibilities\n1. Paid Media Campaign Management & Execution\nOwn the day-to-day management of Basware's global paid media activity, with a particular focus on LinkedIn Campaign Manager, including campaign setup and delivery, budget management and pacing, performance monitoring and optimisation, audience targeting, creative development and refreshes, tracking and reporting.\nBuild, launch and manage campaigns with other advertising platforms and vendors, including campaign structure, audience setup, creative implementation, links, tracking and testing.\nMonitor live activity and identify opportunities to improve targeting, creative, budget allocation and overall campaign performance.\nUse AI-assisted platform capabilities, including LinkedIn Accelerate where appropriate, to support campaign creation, audience development, bidding and optimisation, while maintaining clear human oversight and agreed brand and budget controls.\nEnsure campaigns support Basware's global strategy, Ideal Customer Profile and relevant regional market requirements.\nManage paid social, display, retargeting, affiliate, programmatic, intent display and other relevant digital media opportunities as required.\n2. Budget, Tracking & Governance\nManage daily campaign spend and pacing against agreed monthly and quarterly budgets, identifying risks and recommending reallocations based on performance and business priorities.\nMaintain accurate campaign, budget and performance records, including planned and actual spend, budget variance, and records of live, paused and newly launched creative.\nComplete monthly reconciliation processes, including platform invoices, budget records, invoice submission, purchase orders and necessary financial approvals.\nBuild and maintain tracking links, naming conventions, GTM records, campaign documentation, creative libraries and screenshot decks, in line with agreed governance processes.\n3. Campaign Content & Creative\nManage the paid media briefing and production process, from initial campaign requirement through to launch.\nTranslate complex content, including reports, whitepapers and campaign materials, into clear and engaging advertising messages.\nDevelop paid media copy and messaging using campaign assets, audience insights and core value propositions, working with in-house Brand, Design and Content teams.\nUse AI tools to accelerate campaign and creative refreshes, develop and test copy variations, support localisation and adapt messaging for different audiences and markets, while ensuring all outputs are reviewed for accuracy, quality and brand alignment.\nSupport the development of local-language advertising, coordinating translation and in-market review where required.\n4. Reporting, Optimisation & Performance Insight\nWork closely with Marketing Operations to ensure external platform data and reporting are aligned with internal processes and the wider basware.com customer journey, and to identify opportunities to streamline and automate reporting.\nUse first-party account, contact and intent data, supported by AI where appropriate, to build and refresh audience segments, prioritise in-market accounts, develop more segmented approaches and improve the effectiveness of media investment.\nOwn monthly and quarterly paid media reporting for global campaign teams and regional stakeholders, translating campaign data into clear insights and actionable recommendations.\nContinuously review paid media performance and identify opportunities to improve audience targeting, engagement, conversion and media efficiency, providing updates on risks and optimisation priorities.\nUse AI-assisted analysis and reporting to identify performance trends, anomalies, risks and optimisation opportunities more quickly, turning campaign data into clear, actionable recommendations rather than reporting numbers alone.\nDevelop a structured testing plan covering new channels, campaign formats, audiences, creative approaches and messaging, and apply learnings consistently across campaigns and markets rather than treating tests as isolated activities.\n5. Vendor & Stakeholder Management\nManage relationships with external media vendors, publications and platform partners across the full campaign lifecycle, including proposal evaluation, briefing, creative delivery, tracking, execution and performance reporting.\nManage the operational administration required for external media activity, including purchase orders, approvals, invoice coordination, vendor onboarding and campaign documentation.\nPartner closely with Global Campaigns, Regional Marketing, Proposition Marketing, Content, Brand, Marketing Operations, BDR and Sales teams to deliver a joined-up demand generation approach.\nManage ad hoc regional and global requests, prioritising activity based on campaign objectives, available budget and expected impact, while communicating priorities, dependencies and next steps clearly.\nExperience Required\n5+ years of experience in paid social media management at agency or in-house, with a focus on B2B environment.\nBachelor's in marketing, Communications, Digital, Advertising, Business or a relevant combination of education and work experience.\nHands-on experience building and optimising campaigns within LinkedIn Campaign Manager.\nExperience across paid social, display, retargeting, affiliate, programmatic or comparable digital media channels, including the use of intent or IP-based media platforms.\nExperience managing global campaigns across multiple markets and languages.\nProven ability to manage campaigns throughout their full lifecycle, from planning and briefing to launch, optimisation and reporting.\nStrong copywriting skills and experience translating campaign assets into effective advertising messages.\nExperience managing budgets in-platform, spend pacing, invoice reconciliation and external vendors.\nStrong understanding of audience targeting, account-based marketing and the B2B prospect and customer lifecycle.\nUnderstanding of data privacy requirements (e.g. GDPR) when handling contact and intent data across international markets.\nExperience working with Marketing Operations, Sales, regional teams and cross-functional marketing stakeholders.\nMedia agency experience, or experience working closely with media agencies and third-party partners, would be beneficial.\nTechnical Skills\nStrong working knowledge of LinkedIn Campaign Manager.\nWorking knowledge of at least one other major paid platform (e.g. Google Ads, Meta Ads Manager) and/or exposure to programmatic or DSP platforms.\nExperience with digital campaign tracking, UTM parameters and campaign naming conventions.\nComfortable using AI-assisted tools to speed up campaign analysis, reporting and optimisation.\nConfidence working with data from multiple advertising platforms and vendor reports.\nFamiliarity with CRM and marketing automation platforms such as Salesforce and HubSpot.\nAbility to analyse campaign data and turn findings into clear, practical recommendations.\nIntent platform experience is a plus.\nSuccess Measures\nSuccess in the role will be measured through:\nEffective delivery of paid media campaigns across global and regional markets.\nContribution to lead, MQL and pipeline objectives.\nCampaign performance and media efficiency.\nAccurate budget pacing, reconciliation and financial management.\nQuality and timeliness of campaign launches.\nConsistent application of tracking, documentation and campaign governance.\nClarity, accuracy and actionability of performance reporting.\nEffective management of media vendors and internal stakeholders.\nDelivery of structured testing and measurable campaign improvements.\nAbility to manage operational responsibilities independently and maintain continuity throughout the maternity cover period.\nAwareness of artificial intelligence concepts, tools, or applications is considered a strong asset. We highly value candidates who demonstrate curiosity, a proactive mindset and a willingness to explore and incorporate AI-driven technologies into their work. We support continuous learning in this area.\nWhy You’ll Love It Here\nWork together with a clear market leader shaping the future of Invoice Lifecycle Management.\nMake a strategic impact in a role that directly influences revenue performance and customer success.\nWork with a global, diverse, and high-performing team that values collaboration, learning, and impact.\nExperience a company that invests in its people and champions innovation, excellence, and continuous improvement.\nHelp finance organizations across the world eliminate inefficiencies, reduce risk, and unlock value through world-class automation.\nReady to make an impact?\nIf you're excited by the challenge, apply now and help shape the future of Basware.\nPlease submit your resume and cover letter by clicking the ‘I’m interested’ link.\nAs part of the selection process, final candidates may be asked to complete background screening and reference checks prior to contract engagement\nBasware. 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