{"id":2674043,"url":"https://alion.io/job/bat-area-sales-manager","title":"Area Sales Manager","company":{"id":1780863,"name":"BAT","domain":"bat.com","url":"https://alion.io/company/bat-com","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":{"grade":"A","score":100,"open_postings":3,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":9,"computed_at":"2026-10-17T05:46:00Z"}},"role":"Sales","role_family":"Sales","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Heredia, Costa Rica"],"countries":["CR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-16T04:33:38Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-18T00:09:21Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.\nTo achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!\nBritish American Tobaccohas an exciting opportunity for a Area Sales Managerin Heredia, Costa Rica.\nDevelop and execute, within the assigned area, a trade marketing and distribution plan that aligns with brand, volume, and profitability objectives for each sales channel and key account. Utilize budgets and resources in the most effective and efficient manner to achieve trade marketing and distribution goals in partnership with Sales and Distribution Representatives.\nYour key responsibilities will include:\nManage and maximize the availability and freshness of BAT’s brand portfolio, ensuring the proper execution of brand strategies and the fulfilment of all customers’ basic service requirements, while minimizing supply chain costs.\nManage and oversee the field activities of Sales Representatives during market visits, developing their knowledge and skills through coaching and feedback to maximize their efficiency, effectiveness, and overall performance against key business indicators.\nMaximize consumer sales of BAT brands through point-of-sale activities that positively influence consumer purchasing habits and position BAT as the preferred supplier among all assigned customers within the territory.\nReview and control the accounts and assets within the assigned area to ensure that allocated resources are properly safeguarded and utilized efficiently and effectively.\nPlan and define the factors impacting distribution within the territory to ensure continuous product availability, product quality, and effective distribution at the lowest possible cost.\nMaintain and update the Business Master Database for the assigned area, ensuring that customer information is accurate and reflects the accounts that should be serviced within the territory.\nSet sales targets for Sales Representatives based on the potential of each route, ensuring focused efforts and effective market execution.\nConduct market visits alongside Sales Representatives to develop their capabilities through coaching, observation, and constructive feedback. \nWhat are we looking for?\nBachelor's degree, preferably in Business Administration, Marketing, or a related field.\nAt least 5 years of total work experience (including internships, entry-level positions, and other relevant experience), with at least 2 years in leadership or managerial roles.\nExperience within Fast-Moving Consumer Goods (FMCG) or Retail industries.\nProfessional with knowledge of: The FMCG market, Distribution channels within the consumer goods industry and budget management.\nPeople management, Negotiation and sales experience.\nIntermediate to advanced English proficiency.\nProfessional with demonstrated skills in: Team supervision, Coaching and people development, Communication, Results orientation, Negotiation skills.\nAbility to work cross-functionally, collaborating with multiple teams such as Sales, IT, Customer Experience, Legal, and business partners, driving alignment and achieving business objectives through effective communication and teamwork.\nWhat we offer you?\nWe offer a market leading annual performance bonus (subject to eligibility)\nOur range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives \nYour journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapt er starts here.\nYou'll have access to online learning platforms and personalized growth programs to nurture your leadership skills\nWe prioritise continuous improvement within a transformative environment, preparing for ongoing changes\nWHY JOIN BAT?\nWe’re one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions.\nCollaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.\nWe see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).\nCome bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.\nIf you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.","description_format":"text","description_chars":5641,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":2,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Parental leave"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Tobacco, Vapes & Smoking Accessories","FMCG & Consumer Brand Groups"],"lifecycle":[{"event":"open","at":"2026-10-16T04:33:38Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":1,"expected_fill_days":9,"reasons":["conf:9","velocity","win:early","comp:junior,brand"],"computed_at":"2026-10-17T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/bat-area-sales-manager","json_url":"https://alion.io/job/bat-area-sales-manager.json","meta":{"generated_at":"2026-10-18T02:55:21Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4662,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-19T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1780863},"rest":"https://alion.io/mcp/rest/get_company?id=1780863"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbat-area-sales-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbat-area-sales-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbat-area-sales-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bat-area-sales-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbat-area-sales-manager"}]}