{"id":2920657,"url":"https://alion.io/job/bat-e-commerce-crm-executive","title":"E-commerce & CRM Executive","company":{"id":1780863,"name":"BAT","domain":"bat.com","url":"https://alion.io/company/bat-com","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":{"grade":"A","score":100,"open_postings":9,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":11,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":"middle","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Lausanne, Switzerland"],"countries":["CH"],"hiring_countries":["CH"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"DNS","optional":false},{"name":"Magento","optional":false},{"name":"Power BI","optional":false},{"name":"Tableau","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-10-20T11:53:59Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-28T03:48:22Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.\nTo achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!\nBritish American Tobacco Switzerlandhas an exciting opportunity for anE-commerce & CRM ExecutiveinLausanne\nYour key responsibilities will include:\nDefining, taking responsibility, and implementing e-commerce strategies on various channels\nDriving sales and e-commerce growth by identifying and implementing opportunities via CMS and CRM.\nContent understanding and supervision of copy and visual content, flexible planning of actions incl. coordination with other departments and off-/online communication\nDeveloping and monitoring budget\nManaging projects with our technical development agency and internal stakeholders\nOverseeing and managing the different digital projects in scope and being the timeline guardian\nOverseeing and coordinating reporting and analytics across all digital channels\nFinding and coordinating synergies with other teams to identify successful strategies\nWhat are we looking for?\nYou:\nHave an entrepreneurial mindset with the ability to deliver high quality in a fast-moving environment\nAre proactive, have a sense of ownership and take pride in your performance and its impact on company’s success\nHave a thing for technology and the digital world in general and are up to date in the latest trends\nESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE\nBachelor’s degree in marketing or relevant field or equivalent experience\nA minimum of 3 years’ experience in digital marketing / e-commerce\nProficient English and/or French and/or German\nExperience in working with CMS and CRM solutions: Salesforce\nWorking knowledge of reporting and analytics tools\nBasic understanding of technical development cycles (SDLC)\nBasic understanding of website/network architecture, and software integrations (DNS, APIs, etc.)\nSPECIFIC TOOLS\nSalesforce\nMagento\nGoogle Analytics\nPower BI/ Tableau\nBENEFICIAL\nUnderstanding of SEO, SEM & Traffic Acquisition in general\nWorking knowledge of payment processing platforms\nWE ARE BAT\nAt BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.\nAn excellent working environment within a young, dynamic, and motivated team\nAn international and diverse work atmosphere\nA competitive, above-average salary\nRemote work up to 40% weekly within Swiss territory\nGlobal Top Employer with 53,000 BAT people across more than 180 markets\nDiversity leader in the Financial Times and International Women’s Day Best Practice winner\nSeal Award winner - one of 50 most sustainable companies\nWhat we offer you?\nWe offer a market leading annual performance bonus (subject to eligibility)\nOur range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives\nYour journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.\nYou'll have access to online learning platforms and personalized growth programs to nurture your leadership skills\nWe prioritise continuous improvement within a transformative environment, preparing for ongoing changes\nWHY JOIN BAT?\nWe’re one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions.\nCollaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.\nWe see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).\nCome bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.\nIf you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.","description_format":"text","description_chars":5138,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[{"language":"French","level":"Advanced (C1)","optional":false},{"language":"German","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Parental leave"],"hiring_locations":[{"name":"Switzerland","iso":"CH","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Tobacco, Vapes & Smoking Accessories","FMCG & Consumer Brand Groups"],"lifecycle":[{"event":"open","at":"2026-10-20T11:53:59Z"}],"visa":[],"liveness":{"score":66,"band":"ok","label":"Likely open","p_open":0.9,"p_active":0.815,"p_room":0.9,"age_days":6,"expected_fill_days":11,"reasons":["conf:61","velocity","win:mid","comp:brand"],"computed_at":"2026-10-27T05:46:45Z"},"pay":null,"html_url":"https://alion.io/job/bat-e-commerce-crm-executive","json_url":"https://alion.io/job/bat-e-commerce-crm-executive.json","meta":{"generated_at":"2026-10-28T06:00:02Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":7816,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1780863},"rest":"https://alion.io/mcp/rest/get_company?id=1780863"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbat-e-commerce-crm-executive"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbat-e-commerce-crm-executive"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbat-e-commerce-crm-executive"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bat-e-commerce-crm-executive\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbat-e-commerce-crm-executive"}]}