{"id":3985114,"url":"https://alion.io/job/bat-marketing-executive","title":"Marketing Executive","company":{"id":1780863,"name":"BAT","domain":"bat.com","url":"https://alion.io/company/bat-com","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":{"grade":"A","score":100,"open_postings":10,"ghost_share":0,"stale_share":0,"repost_share":0.1,"time_to_fill_p50_days":16,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Monterrey, Mexico"],"countries":["MX"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-09T21:20:33Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-13T22:50:25Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.\nTo achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!\nBritish American Tobaccohas an exciting opportunity for a Customer Experience Strategy Executive in Monterrey.\nOwn the development of consumer experience strategies for assigned LANCAR markets, translating category and brand direction into coherent, distinctive and locally relevant execution across physical and digital touchpoints. Enable stronger consumer and business outcomes by connecting brand ambition, consumer insight, channel roles and market realities into clear strategic choices, activation plans and scalable experience solutions. Lead cross-functional teams through influence to move initiatives from strategy to execution with clarity, pace and accountability.\nYour key responsibilities will include:\nDevelop insight-led, multi-category CX strategies for assigned markets, defining priority consumers, journey opportunities, channel and touchpoint roles, experience principles, strategic choices and measures of success.\nTranslate global guidelines, brand strategy, CX area office strategy and EM realities into strategic & actionable campaign and experience plans, briefs, toolkits and roadmaps across offline touchpoints, adapting global direction to each market’s commercial, channel and regulatory reality.\nLead cross-functional planning with Brand, End Markets, Digital, Trade, Insights, Legal, Finance, Procurement, agencies and suppliers; create clarity on decisions, milestones, dependencies and ownership while influencing teams that do not report directly to the role.\nChallenge old ways of working constructively to transform into CX future ambition and new WoW, by using consumer, commercial and execution evidence to identify gaps, build recommendations and balance strategic depth with business pace.\nDrive initiatives end to end, from diagnosis and strategic framing through development, approval, execution support and post-implementation learning; anticipate risks, escalate early and maintain accountability and quality across strategic and business-as-usual priorities.\nWhat are we looking for?\nDemonstrated experience in Marketing Deployment, Shopper/Trade Marketing, Strategic roles, Consulting or a related discipline.\nExperience leading complex projects or workstreams across multiple stakeholders, markets or business units.\nExperience leading people, project teams, agencies or cross-functional teams.\nProven ability to manage competing priorities, make decisions with incomplete information and deliver with ownership and collaboration mindset.\nStrong strategic thinking and business judgment: frames ambiguous problems, identifies choices and trade-offs, and converts analysis into a clear point of view and roadmap.\nStrong consumer and business acumen, with the ability to connect consumer needs, category priorities, channel roles and market realities to business outcomes.\nGood stakeholder management: listens actively, adapts communication, negotiates trade-offs and challenges constructively while maintaining trust and engagement.\nAdvanced communication, storytelling and presentation skills in English and Spanish, with the ability to simplify complexity and enable senior-level decisions\nWhat we offer you?\nWe offer a market leading annual performance bonus (subject to eligibility)\nOur range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives \nYour journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.\nYou'll have access to online learning platforms and personalized growth programs to nurture your leadership skills\nWe prioritise continuous improvement within a transformative environment, preparing for ongoing changes\nWHY JOIN BAT?\nWe’re one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions.\nCollaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.\nWe see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).\nCome bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.\nIf you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.","description_format":"text","description_chars":5753,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Spanish","level":"All levels","optional":false},{"language":"English","level":"All levels","optional":false}]},"benefits":["Parental leave"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Tobacco, Vapes & Smoking Accessories","FMCG & Consumer Brand Groups"],"lifecycle":[{"event":"open","at":"2026-11-09T21:20:33Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.899,"p_room":1,"age_days":2,"expected_fill_days":16,"reasons":["conf:1","velocity","win:early","comp:brand"],"computed_at":"2026-11-12T10:38:37Z"},"pay":null,"html_url":"https://alion.io/job/bat-marketing-executive","json_url":"https://alion.io/job/bat-marketing-executive.json","meta":{"generated_at":"2026-11-14T01:41:22Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1613,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1780863},"rest":"https://alion.io/mcp/rest/get_company?id=1780863"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbat-marketing-executive"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbat-marketing-executive"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbat-marketing-executive"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bat-marketing-executive\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbat-marketing-executive"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3985114}},{"tool":"search_jobs","arguments":{"company":"bat.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3985114},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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