{"id":2880772,"url":"https://alion.io/job/baxter-planning-marketing-operations-manager-baxter-planning","title":"Marketing Operations Manager - Baxter Planning","company":{"id":4419859,"name":"Baxter Planning","domain":"baxterplanning.com","url":"https://alion.io/company/baxterplanning","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"JazzHR","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_company_offices","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["ES"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":84000,"max_usd":175000,"period":"year","method":"global_role_seniority_cell","sample_n":5136},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-19T22:43:34Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-10-21T06:12:39Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Position Overview\nFor more than 30 years, Baxter Planning has helped the world's leading manufacturers transform their Service Supply Chains. We combine deep domain expertise with AI-powered technology to help customers optimize inventory, improve service levels, and reduce operational costs.\nAs Baxter Planning continues to grow, we’re looking for a Marketing Operations Manager to lead our marketing operations strategy and drive execution. This is a hands-on individual contributor role where you’ll build campaigns, optimize workflows, manage marketing technology, and implement automation and AI solutions to improve efficiency and pipeline generation.\nYou’ll work closely with Marketing, Business Development, Sales, and Revenue Operations to streamline processes, improve lead management, and maximize marketing performance. You’ll use data to measure results, identify opportunities, and turn insights into actionable improvements.\nWe’re looking for a technically skilled, analytical problem solver who enjoys exploring new technologies, putting AI to practical use, and building scalable processes that help marketing teams work smarter and generate more qualified pipeline.\nWhy Join Baxter Planning? \nYou'll have the opportunity to:\nOwn and optimize our core marketing technology platforms \nShape our AI-enabled marketing strategy \nBuild operational excellence across Marketing \nEnable colleagues to use our technology confidently through practical training and support \nMake a visible impact in a growing B2B SaaS organization \nPurpose, Scope and ResponsibilitiesMarketing Technology and Automation\nOwn and optimize Baxter Planning’s marketing technology platforms, including HubSpot, Outreach, and Folloze. Collaborate with Revenue Operations on marketing’s use of Salesforce, Gong, ZoomInfo, and other RevOps-owned tools. \nDefine, implement, and maintain marketing automation workflows supporting lead generation, nurturing, lifecycle progression, segmentation, scoring, routing, and campaign execution. \nManage integrations across marketing-owned platforms and partner with Revenue Operations on connections to shared systems, ensuring reliable data flow and clean, accurate, and complete marketing data. \nEvaluate and implement new marketing technologies and AI tools that help teams work more efficiently and generate more pipeline. \nCampaign Operations, Execution, and Process Improvement\nBuild, test, launch, and optimize emails, landing pages, webinars, paid media, and outbound prospecting programs, supporting campaigns, brand initiatives, and events. \nManage campaign assets, audience lists, scheduling, and performance reporting. \nManage webinar and event operations, including registration, attendee tracking, and follow-up readiness. Partner with Revenue Operations to keep Salesforce campaign data accurate and synchronized. \nBuild and continuously improve workflows and automations to reduce manual work, improve execution quality, and ensure timely follow-up. \nPartner with Marketing, Business Development, and Revenue Operations to define and refine intent keywords, monitor account buying signals, and build audience segments that guide campaign targeting and BDR outreach. \nAI Use Cases and Impact\nPartner with Marketing, Business Development, Sales, and Revenue Operations to identify and prioritize the highest-impact AI use cases, focusing on productivity and pipeline generation. \nImplement AI tools and workflows, including configuration, integration, testing, and ongoing optimization. \nMeasure adoption, productivity gains, pipeline contribution, and ROI. Use those results to improve and expand successful use cases. \nData & Analytics\nBuild dashboards and reporting in HubSpot and Salesforce that provide visibility into: Campaign performance \nPipeline contribution \nAttribution \nFunnel conversion \nLead quality \nMarketing ROI \n\nMaintain accurate campaign attribution and marketing reporting. \nTranslate marketing data into actionable recommendations for leadership. \nAnalyze marketing performance, clearly communicate results and recommendations to leadership, and implement improvements. \nMarketing Enablement\nServe as the internal expert for Marketing technology platforms. \nDeliver onboarding, office hours, documentation, and hands-on training for Marketing, Business Development, and Sales teams. \nDevelop best practices and documentation for campaign execution and marketing systems. \nSupport adoption of new tools and AI capabilities across the organization. \n Required5+ years of Marketing Operations experience \nExperience with ZoomInfo or another Account-Based Marketing platform \nHands-on experience administering HubSpot (preferred) or Marketo \nStrong Salesforce experience supporting Marketing organizations \nHands-on experience integrating sales engagement and conversational intelligence tools, such as Outreach, Gong, Salesloft, or comparable tools, into the broader marketing technology stack. \nExperience building and optimizing: Marketing automation \nLead and account scoring \nContact acquisition \nLifecycle management \nNurture programs \nRouting logic \nAudience segmentation \n\nExperience owning campaign operations from planning through hands-on execution, optimization, and reporting \nStrong understanding of marketing attribution and funnel analytics \nExcellent analytical and problem-solving skills \nExceptional attention to detail \nStrong written and verbal communication skills \nComfortable presenting to groups and delivering user training \nExperience leveraging AI tools to improve marketing productivity \nProfessional presence and ability to communicate effectively with senior leadership \nPreferred\nExperience working in a Private Equity-backed company. \nExperience in B2B SaaS or enterprise software environments. \n CompetenciesA hands-on builder who enjoys executing as much as planning \nPassionate about automation, marketing technology, and AI \nCurious and constantly learning new tools \nProcess-oriented and highly organized \nDetail-focused without losing sight of business outcomes \nComfortable balancing multiple priorities \nAn effective GTM trainer who makes technical workflows easy to understand and apply \nCollaborative across Marketing, Sales, BDR, and Revenue Operations \nContinuously looking for better ways to work","description_format":"text","description_chars":6298,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[{"name":"Spain","iso":"ES","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Transportation & Logistics","Supply Chain"],"lifecycle":[{"event":"open","at":"2026-10-19T22:43:34Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":7,"reasons":["conf:3","win:early"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/baxter-planning-marketing-operations-manager-baxter-planning","json_url":"https://alion.io/job/baxter-planning-marketing-operations-manager-baxter-planning.json","meta":{"generated_at":"2026-10-21T08:19:42Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":11833,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4419859},"rest":"https://alion.io/mcp/rest/get_company?id=4419859"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbaxter-planning-marketing-operations-manager-baxter-planning"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbaxter-planning-marketing-operations-manager-baxter-planning"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbaxter-planning-marketing-operations-manager-baxter-planning"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/baxter-planning-marketing-operations-manager-baxter-planning\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbaxter-planning-marketing-operations-manager-baxter-planning"}]}