{"id":3730673,"url":"https://alion.io/job/bayer-category-manager","title":"Category Manager","company":{"id":671164,"name":"Bayer","domain":"bayer.com","url":"https://alion.io/company/bayer-7","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":{"grade":"A","score":100,"open_postings":25,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":12,"computed_at":"2026-11-06T05:58:05Z"}},"role":"Operations","role_family":"Operations","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Thane, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-04T08:02:03Z","employer_posted_date":"2026-11-04","last_verified_at":"2026-11-07T00:47:33Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.\nCategory Manager\nPOSITION PURPOSE:\nThis position will be responsible for building and executing the growth agenda for digestive category, with clear accountability for consumer demand generation, sell-out growth, penetration, profitability, media effectiveness and in-market execution across retail, pharmacy, modern trade and e-commerce channels.\nYOUR TASKS AND RESPONSIBILITIES:\nThe primary responsibilities of this role, Category Manager, Digestive, CH Marketing as the owner of the assigned category/brand are to:\nDevelop short-term and long-term category, brand and commercial plans built on consumer, shopper, customer and competitive insights to deliver topline, bottomline, market share, household penetration, trial and repeat objectives.\nLead initiatives to scale or relaunch the brand(s), introduce relevant innovations, optimize price-pack architecture and build distinctive brand assets that improve consumer recruitment and frequency of use.\nIdentify and prioritize growth opportunities for Bayer Consumer Health within the digestive health space, and develop them into compelling consumer propositions and scalable initiatives by combining deep local market and consumer insights with Bayer’s global science expertise.\nTrack and analyze business performance across volume, value, sell-out, distribution, market share, penetration, profitability, media ROI, competitive activity and consumer research, and recommend agile corrective actions.\nLead the execution and evaluation of integrated brand activity across advertising, media, digital, search, social, influencer, content, PR, promotions, sampling, pharmacy education, in-store visibility and e-commerce activations.\nPlan, deploy and track advertising, promotion and shopper budgets against strategic priorities, with discipline on ROI, reach, frequency, conversion and business impact.\nPartner closely with sales, trade marketing, e-commerce, revenue growth management and distribution teams to drive availability, visibility, recommendation, trial generation and fast response to market trends.\nWork closely with agency partners, regulatory, medical/legal, finance, supply and cross-functional teams to develop compliant, insight-led campaigns and execute brand activity systems with speed, quality and measurable outcomes.\nWHO YOU ARE:\nMasters in Business Administration with 7 to 9 years of category/brand/marketing experience, preferably in FMCG, consumer health, OTC, or other high-velocity consumer categories. Preferably from a Tier 1/ 2 institute.\nStrong consumer insight, data analytics, commercial acumen, media and digital fluency, innovation execution, agency leadership and cross-functional collaboration skills.\nStrong English communication skills (verbal, written and presentation) is a must\nProactive, agile and commercially grounded, with the ability to convert consumer and market data into clear decisions, fast action plans and measurable business impact.\nEntrepreneurial mindset with strong execution discipline, comfort with ambiguity and the ability to manage multiple priorities in a fast-paced FMCG-style environment.\nPreferred qualification: Experience managing scaled consumer brands, OTC or digestive health portfolios, e-commerce growth, media effectiveness programs or consulting projects is a plus.\nEver feel burnt out by bureaucracy? Us too. That's why we're changing the way we work- for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here\nhttps://www.bayer.com/enfstrategyfstrategy\nBayer does not charge any fees whatsoever for recruitment process. Please do not entertain such demand for payment by any individuals / entities in connection with recruitment with any Bayer Group entity(ies) worldwide under any pretext.\nPlease don’t rely upon any unsolicited email from email addresses not ending with domain name “bayer.com” or job advertisements referring you to an email address that does not end with “bayer.com”. For checking the authenticity of such emails or advertisement you may approach us at .\n\nYOUR APPLICATION\n\nBayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.\n\nLocation:\nIndia : Maharashtra : Thane \n\nDivision:\nConsumer Health \n\nReference Code:\n896170 \n\n Contact Us\n\n+ 022-25311234","description_format":"text","description_chars":5186,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Prescription Drugs","Crop Protection","OTC & Consumer Health Products"],"lifecycle":[{"event":"open","at":"2026-11-04T08:02:03Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":1,"expected_fill_days":12,"reasons":["conf:5","velocity","win:early","comp:brand"],"computed_at":"2026-11-06T05:58:05Z"},"pay":null,"html_url":"https://alion.io/job/bayer-category-manager","json_url":"https://alion.io/job/bayer-category-manager.json","meta":{"generated_at":"2026-11-07T05:26:40Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":13211,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-08T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":671164},"rest":"https://alion.io/mcp/rest/get_company?id=671164"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbayer-category-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbayer-category-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbayer-category-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bayer-category-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbayer-category-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3730673}},{"tool":"search_jobs","arguments":{"company":"bayer.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3730673},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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