{"id":3730675,"url":"https://alion.io/job/bayer-hcp-marketing-manager","title":"HCP Marketing Manager","company":{"id":671164,"name":"Bayer","domain":"bayer.com","url":"https://alion.io/company/bayer-7","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":{"grade":"A","score":100,"open_postings":28,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":13,"computed_at":"2026-11-10T06:52:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Thane, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-04T08:02:03Z","employer_posted_date":"2026-11-04","last_verified_at":"2026-11-10T08:30:52Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.\nHCP Marketing Manager\nPOSITION PURPOSE:\nThis position is responsible for defining, building and steering scalable engagement models for healthcare professionals (HCPs), pharmacists, hospitals, healthcare organizations (HCOs) and medical associations across Bayer Consumer Health brand portfolio in India. The role owns professional audience strategy, insight-led segmentation, engagement architecture, the program portfolio, investment choices and the learning agenda as an integral part of brand and portfolio planning. The role owns strategy and program design, translates them into field-ready programs, and is accountable for execution excellence while mobilizing commercial partners for compliant delivery, field adoption and continuous improvement.\nYOUR TASKS AND RESPONSIBILITIES:\nDefine segmentation, needs, objectives, journeys, content principles, cadence and measurement for doctors and other healthcare professionals, translating brand and medical strategy into coherent in-person, digital and hybrid engagement.\nEstablish scalable education, recommendation and advocacy programs for pharmacists, integrating scientific education, point-of-sale activation, capability building and compliant customer engagement.\nDevelop institution-level approaches for hospitals, healthcare organizations (HCOs) and medical associations, including stakeholder mapping, partnership formats, education platforms and pathways connecting relevant brands with professional and patient needs.\nTranslate brand priorities and audience insights into a portfolio of programs, audience journeys, annual roadmaps and guardrails across HCPs, pharmacists, hospitals, HCOs, medical associations and other professional bodies.\nIdentify and develop modern, competitive and repeatable activation formats spanning scientific education, peer exchange, digital engagement, conferences, CMEs, pharmacy education and institutional partnerships; translate them into field-ready programs and steer them from insight and pilot through optimization and scale.\nBuild Rurban activation programs and leverage LIC platforms to identify and reach the right doctors, improving audience precision, geographic coverage and field effectiveness.\nPrioritize programs, budgets and fund requests across brands, audiences, geographies and channels using audience need, strategic fit, reach, engagement quality, cost efficiency, recommendation impact and business outcomes; track deployment and explicitly reallocate investment toward higher-return activities based on evidence. Align key stakeholders and external partners behind one engagement roadmap.\nEnsure compliant design and delivery with key stakeholders, remain accountable for execution excellence, and establish scorecards, test-and-learn plans, playbooks and feedback loops that strengthen future brand and engagement strategy.\nWHO YOU ARE:\nGraduate degree in Marketing, Business, Pharmacy, Life Sciences or a related discipline; an MBA is preferred.\nRelevant 7 to 9 years of experience in HCP, healthcare, pharmaceutical or consumer-health marketing, with demonstrated ownership of audience strategy, brand planning and engagement program models.\nStrong marketing capability in insight generation, segmentation, positioning, journey design, channel planning and translating strategy into differentiated, scalable programs.\nStrategic and commercial acumen, with experience managing program portfolios, budgets and agencies and linking engagement metrics to brand and business outcomes.\nConfident cross-functional leadership with the ability to set direction and influence execution without relying on formal authority.\nWorking knowledge of healthcare compliance and governance; strong analytical, communication, innovation and program-management skills.\nEver feel burnt out by bureaucracy? Us too. That's why we're changing the way we work- for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here\nhttps://www.bayer.com/enfstrategyfstrategy\nBayer does not charge any fees whatsoever for recruitment process. Please do not entertain such demand for payment by any individuals / entities in connection with recruitment with any Bayer Group entity(ies) worldwide under any pretext.\nPlease don’t rely upon any unsolicited email from email addresses not ending with domain name “bayer.com” or job advertisements referring you to an email address that does not end with “bayer.com”. For checking the authenticity of such emails or advertisement you may approach us at .\n\nYOUR APPLICATION\n\nBayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.\n\nLocation:\nIndia : Maharashtra : Thane \n\nDivision:\nConsumer Health \n\nReference Code:\n896169 \n\n Contact Us\n\n+ 022-25311234","description_format":"text","description_chars":5657,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":true},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Pharma Marketing & Medical Communications","Prescription Drugs","Crop Protection","OTC & Consumer Health Products"],"lifecycle":[{"event":"open","at":"2026-11-04T08:02:03Z"}],"visa":[],"liveness":{"score":81,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":0.9,"age_days":5,"expected_fill_days":13,"reasons":["conf:4","velocity","win:mid","comp:brand"],"computed_at":"2026-11-10T06:52:35Z"},"pay":null,"html_url":"https://alion.io/job/bayer-hcp-marketing-manager","json_url":"https://alion.io/job/bayer-hcp-marketing-manager.json","meta":{"generated_at":"2026-11-10T13:29:24Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":31385,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":671164},"rest":"https://alion.io/mcp/rest/get_company?id=671164"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbayer-hcp-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbayer-hcp-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbayer-hcp-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bayer-hcp-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbayer-hcp-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3730675}},{"tool":"search_jobs","arguments":{"company":"bayer.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3730675},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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