{"id":3159458,"url":"https://alion.io/job/bayer-senior-category-development-manager","title":"Senior Category Development Manager","company":{"id":671164,"name":"Bayer","domain":"bayer.com","url":"https://alion.io/company/bayer-7","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":{"grade":"A","score":100,"open_postings":8,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":11,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Management","role_family":"Management","seniority":"lead","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Reading, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":65000,"max":72000,"currency":"GBP","period":"year","gross":null,"usd_annual":96323},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-23T15:38:30Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-10-25T03:36:59Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"At Bayer, we believe work should matter. Every day, our teams push toward a future where \"Health for all, Hunger for none\" is within reach, and every role, from the lab to the field to the boardroom, helps us get there. We give people the ownership to shape outcomes, the support to grow through new skills and experiences, and a global community where different perspectives are valued. If you want your work to count and the room to become your best, you'll find it here.\nSenior Category Development Manager\nSenior Category Development Manager\nLocation: Reading, UK (Hybrid Working - 2 days per week in the office)\nShape Category Growth with Bayer\nAt Bayer, we're looking for an experienced Senior Category Development Manager to drive category growth with strategic retail partners across the UK. This role combines category leadership, customer engagement, and data-driven insight to help shape winning strategies, strengthen retailer partnerships, and deliver sustainable business growth.\nWhat You'll Do\nDevelop and implement category strategies and customer plans with key retail partners, translating shopper, market, and category insights into actionable growth opportunities.\nBuild and maintain strong relationships with buyers, senior buyers, merchandising, and planning teams, becoming a trusted category advisor and strategic partner.\nLead category reviews, promotional evaluations, range optimisation, and fixture recommendations to maximise category performance, shelf presence, and value growth.\nAnalyse market trends, shopper behaviour, competitor activity, and retail data to identify opportunities, influence decision-making, and strengthen Bayer's category vision.\nDrive category management best practice across the business, working closely with Sales, Marketing, and Category teams to maximise commercial performance and revenue growth.\nOwn customer KPI development and performance tracking while playing a key leadership role within local category teams to support strategic decisions for key brands.\nWho You Are\nDegree educated with significant experience in Category Management, Category Development, Category Insights, or Sales.\nMinimum5 years' experience within FMCG, Consumer Health, OTC, or related sectors.\nStrong understanding of the UK retail environment and category management principles.\nExperienced in building strategic retail partnerships and influencing senior stakeholders.\nHighly analytical, with expertise in shopper, market, and retail insights.\nExcellent communication, presentation, and stakeholder management skills.\nExperience using data and insight platforms such as IRI, Kantar, or similar tools.\nWhy Join Bayer?\nAt Bayer, we're committed to helping our employees grow their careers while making a positive impact. You'll join a collaborative team where your ideas are valued, your development is supported, and your work contributes to ensuring products reach customers when they need them most.\nYour Application\n“Be You” at Bayer where you have the opportunity to be part of our culture influencing Health for all and Hunger for none.\nWe value our employees and believe that rewarding your contributions is essential to our shared vision. Discover the exceptional benefits awaiting you as a valued member of #Teambayer\nCompensation and Benefits\nSalary you can expect: Min £65,000 - £72,000 pa depending on experience. Salary reviews take place annually in April.\nCompetitive compensation package consisting of an attractive base salary and annual company bonus. \nIndividual bonus can also be granted for top Talent Impact\n28 days annual leave plus bank holidays\nPrivate Healthcare, generous pension scheme and Life Insurance\nWellness programs and support\nEmployee discount scheme\nInternational career possibilities\nFlexible and Hybrid working\nHelp with home office equipment\nVolunteering days\nSupport for professional growth in a wide range of learning and development opportunities\nWe welcome and embrace diversity providing an inclusive working environment\nThe best possible work-life balance is of great importance to us, which is why we support flexible hybrid working model.\nLocation:\nUnited Kingdom : Berkshire : Reading\nDivision:\nConsumer Health\nReference Code:\n894983","description_format":"text","description_chars":4225,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave","Growth opportunities","Home office","Hybrid work","Life insurance","Wellness"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Prescription Drugs","Crop Protection","OTC & Consumer Health Products"],"lifecycle":[{"event":"open","at":"2026-10-23T15:38:30Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Senior or Specialist Worker, Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Global Business Mobility: Senior or Specialist Worker; Skilled Worker","cap_exempt":false,"checked_at":"2026-10-24T06:24:00+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":0,"expected_fill_days":11,"reasons":["conf:4","velocity","win:early","comp:brand"],"computed_at":"2026-10-24T06:02:35Z"},"pay":{"stated_usd_annual":96323,"is_top_pay":false},"html_url":"https://alion.io/job/bayer-senior-category-development-manager","json_url":"https://alion.io/job/bayer-senior-category-development-manager.json","meta":{"generated_at":"2026-10-25T04:45:07Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6328,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-26T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":671164},"rest":"https://alion.io/mcp/rest/get_company?id=671164"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbayer-senior-category-development-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbayer-senior-category-development-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbayer-senior-category-development-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bayer-senior-category-development-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbayer-senior-category-development-manager"}]}