{"id":2194927,"url":"https://alion.io/job/bayer-social-media-expert","title":"Social Media Expert","company":{"id":671164,"name":"Bayer","domain":"bayer.com","url":"https://alion.io/company/bayer-7","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":{"grade":"A","score":100,"open_postings":5,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":11,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Heredia, Costa Rica"],"countries":["CR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":30000,"max_usd":71000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5136},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false}],"status":"live","first_seen_at":"2026-10-09T19:02:47Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-22T02:13:41Z","board_verified":true,"closed_at":null,"days_open":13,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":13},"description":"Social Media Expert\n\nTASKS AND RESPONSIBILITIES\nDevelop, curate, and publish platform-native content, including copy, images, graphics, and videos.\nSupport social media account launches and maintain accurate, up-to-date social profile information aligned with brand guidelines.\nMaintain monthly and quarterly content calendars, coordinate publishing schedules with brand teams and creative agencies, and optimize content formats, cadence, and performance across social media platforms.\nManage daily community engagement by responding to comments, direct messages, and mentions.\nMonitor conversations, maintain brand reputation, and escalate sensitive topics according to established protocols.\nCollaborate with Brand Marketing, Medical/Regulatory, Creative, and Media Activation teams to ensure content compliance.\nMonitor social media performance, track KPIs, prepare monthly reports, and provide data-driven insights and recommendations.\nSupport small paid social initiatives and performance optimization.\nWHO YOU ARE\nBachelor’s degree in Marketing, Communications, Advertising, Public Relations, Digital Marketing, or a related field.\nAt least 3 years of experience managing brand social media channels, preferably with an organic-first approach.\nProven experience developing and publishing social media content, supported by a portfolio of previous work.\nWorking knowledge of paid social media initiatives, including boosting, test budgets, audience selection, and basic optimization.\nProficiency in social media scheduling, monitoring, and analytics tools, such as Sprinklr, Brandwatch, Talkwalker, Sprout Social, or Meltwater.\nBasic knowledge of Google Analytics 4 (GA4), UTM tracking, and social media performance metrics.\nExperience in regulated industries, particularly pharmaceuticals or healthcare, is an advantage.\nFamiliarity with promotional review and medical/legal/regulatory (PRT/MLR) workflows is desirable.\nStrong written communication, content creation, analytical thinking, and attention to detail.\nAbility to collaborate with cross-functional teams, manage competing priorities, and make data-driven recommendations.\nAdvanced English proficiency in reading and writing, with a high level of spoken English.\nAt Bayer we believe in diversity, equity and inclusion. We aim to create an environment in which everybody can feel authentic, respected and equally valued. Every day we strive to reflect our values through our unique capabilities, self-experiences, and aspirations. We intentionally seek diversity, to enable our people to bring their fullest potential out and encourage others to likewise do so. 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