{"id":735233,"url":"https://alion.io/job/bayfc-manager-marketing-operations","title":"Manager, Marketing Operations","company":{"id":669561,"name":"Bay FC","domain":"bayfc.com","url":"https://alion.io/company/bayfc","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Rippling","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":110000,"max":null,"currency":"USD","period":"year","gross":null,"usd_annual":110000},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-02T17:21:53Z","employer_posted_date":"2026-09-02","last_verified_at":"2026-10-21T12:52:12Z","board_verified":true,"closed_at":null,"days_open":48,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":48},"description":"Background\nBay FC is the first NWSL team in the Bay Area. Co-founded by four U.S. Women’s National Team legends-Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne-in partnership with global investment firm Sixth Street, Bay FC is changing the face of women’s soccer as we know it. Beginning play in the 2024 season, we are building a squad that will play the beautiful game with power, passion, energy, and creativity.\nBay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team will be a uniting force, building a culture of belonging and shared pride. We will become a beacon of hope and connection, welcoming and embracing all fans. Our stadium will be a home for people of all backgrounds and identities. We will be the bridge that unites the Bay’s diverse communities. Through our actions and our love of the game, we will inspire and improve the lives of others.\nWhile our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win.\nPosition Summary\nBay FC is seeking a highly organized, strategic, and collaborative Manager, Marketing Operations to help build and manage the operating system behind the Club’s Marketing organization.\nThis role will translate marketing priorities and business objectives into clear, coordinated action. Working across Brand, Creative, Content, Digital, Growth, Ticketing, Partnerships, Community, Communications, Finance, Match Operations, Sporting, and external partners, the Manager will create greater visibility into priorities, timelines, ownership, resources, dependencies, and measurement.\nThe role will oversee key planning rhythms, the integrated marketing calendar, campaign and project workflows, cross-functional coordination, budget visibility, and operational processes. The ideal candidate combines strong marketing instincts with exceptional operational discipline and knows how to bring structure, clarity, and momentum to a fast-moving environment.\nResponsibilities\nMarketing Planning and Prioritization\nOwn and maintain the integrated Marketing calendar across campaigns, matchdays, ticketing, content, digital, community, partnerships, communications, retail, cultural moments, and Club initiatives. \nTranslate annual and quarterly priorities into operating plans, timelines, milestones, workstreams, owners, dependencies, and decision points. \nLead the Marketing intake and prioritization process, balancing strategic priorities, resources, timing, and business impact. \nProvide leadership with visibility into competing priorities, investment, resource needs, risks, and opportunities. \nEstablish forward-planning timelines that support stronger creative, campaigns, experiences, content, and fan communications. \nCampaign and Initiative Management\nBuild and manage plans for major campaigns and initiatives, including objectives, audiences, briefs, deliverables, owners, timelines, approvals, amplification, measurement, and next steps. \nEnsure teams understand how their work connects to the broader campaign and fan experience. \nIdentify risks, dependencies, resource constraints, and unresolved decisions early, and drive them toward resolution. \nEstablish launch-readiness processes for campaigns, events, matchdays, partnerships, and major Club moments. \nHelp develop repeatable platforms, programs, and processes where appropriate. \nCross-Functional Operations\nServe as a central operating partner across Marketing, the broader Club, agencies, and external partners. \nEstablish clear ways of working, including ownership, decision rights, handoffs, approvals, and communication expectations. \nManage regular planning and operating rhythms, including weekly priorities, campaign reviews, leadership updates, forward planning, and post-program reviews. \nFacilitate meetings focused on decisions, accountability, dependencies, and next steps. \nBuild trusted relationships and help teams navigate ambiguity, competing priorities, and changing business needs. \nMatchday and Experience Operations\nBuild the Marketing operating plan for matchday as Bay FC’s flagship live brand and fan experience. \nCoordinate timelines across match themes, campaigns, ticketing, fan communications, content, creative, merchandise, community, partnerships, Fan Fest, player storytelling, in-stadium experiences, and post-match engagement. \nEstablish planning milestones and readiness checks to create a connected fan journey. \nSupport select Club events, community activations, cultural programs, partner experiences, and other priority moments. \nBe available for select evenings, weekends, matches, and events as needed. \nSystems, Processes, and Measurement\nBuild and improve systems, templates, workflows, and operating practices that help Marketing work more effectively. \nEstablish processes for briefs, intake, kickoffs, creative development, reviews, approvals, asset delivery, launches, and post-program learning. \nImprove the use of project-management, collaboration, planning, and marketing technology tools. \nEstablish standards for campaign documentation, file organization, version control, approvals, and handoffs. \nIdentify bottlenecks, duplicated effort, and unnecessary complexity, and develop practical solutions. \nHelp establish consistent measurement and reporting across campaigns, matchdays, events, and programs. \nCreate clear scorecards, dashboards, leadership updates, and post-program reviews that inform future planning and decision-making. \nWhat Success Looks Like\nMarketing has one clear view of its priorities, calendar, major initiatives, and investment. \nResources are aligned to the work that matters most to the Club and brand. \nTeams begin work earlier and have greater clarity around ownership, expectations, and decision-making. \nMarketing functions work from connected plans and deliver integrated fan journeys. \nLeadership has better visibility into performance, risks, opportunities, and resource needs. \nThe organization consistently learns from its work and applies those insights to future programs. \nStronger processes create more space for strategy, creativity, storytelling, and fan connection. \nQualifications\n4-6+ years of experience in marketing operations, integrated marketing, brand marketing, project or program management, or a related field. \nExperience in sports, entertainment, apparel, consumer brands, media, live events, culture, or another fast-moving consumer environment strongly preferred. \nStrong understanding of integrated marketing campaigns, from strategy and briefing through creative development, execution, launch, and measurement. \nDemonstrated experience managing complex, cross-functional initiatives with multiple stakeholders, dependencies, deadlines, and shifting priorities. \nExperience managing integrated calendars, operating plans, campaign workflows, budgets, project plans, and reporting systems. \nStrong organizational judgment and the ability to distinguish urgent activity from high-impact work. \nExcellent written and verbal communication skills, including the ability to create clarity, surface risks, drive decisions, and hold stakeholders accountable. \nExperience collaborating with creative, content, digital, media, experiential, partnership, community, and commercial teams. \nProficiency with project-management, collaboration, spreadsheet, presentation, and reporting tools. \nProactive problem-solving skills and the ability to bring structure to ambiguity without creating unnecessary complexity. \nStrong marketing instincts and an appreciation for brand, creative quality, consumer experience, and fan behavior. \nComfort working in a dynamic sports environment and supporting select evenings, weekends, matches, and events as needed. \nCompensation\nThe anticipated starting salary for this role is $110,000. Actual starting pay may vary based on factors including experience, skills, and scope.\nBay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.","description_format":"text","description_chars":8684,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Sports Organizations"],"lifecycle":[{"event":"open","at":"2026-09-11T10:51:45Z"}],"visa":[],"liveness":{"score":17,"band":"cold","label":"Long shot","p_open":1,"p_active":0.481,"p_room":0.35,"age_days":48,"expected_fill_days":22,"reasons":["conf:2","win:tail"],"computed_at":"2026-10-21T05:46:15Z"},"pay":{"stated_usd_annual":110000,"is_top_pay":true},"html_url":"https://alion.io/job/bayfc-manager-marketing-operations","json_url":"https://alion.io/job/bayfc-manager-marketing-operations.json","meta":{"generated_at":"2026-10-21T16:38:51Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23480,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":669561},"rest":"https://alion.io/mcp/rest/get_company?id=669561"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbayfc-manager-marketing-operations"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbayfc-manager-marketing-operations"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbayfc-manager-marketing-operations"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bayfc-manager-marketing-operations\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbayfc-manager-marketing-operations"}]}