{"id":2119992,"url":"https://alion.io/job/bbc-uk-b2b-crm-manager","title":"B2B CRM Manager","company":{"id":11332,"name":"BBC UK","domain":"bbc.co.uk","url":"https://alion.io/company/bbc-uk","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":50000,"max":55000,"currency":"GBP","period":"year","gross":null,"usd_annual":72688},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe Photoshop","optional":false},{"name":"Braze","optional":false},{"name":"GDPR","optional":false},{"name":"Salesforce","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-10-08T23:55:14Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-10-11T16:32:46Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"JOB DETAILS\nJOB BAND: D\nCONTRACT TYPE: Permanent, Full-time\nLOCATION: London, Television Centre\nDEPARTMENT: CRM Data & Insights\nPROPOSED SALARY RANGE: £50,000 - £55,000 based on relevant skills, knowledge and experience. Plus London Weighting Allowance of £5,441 The expected salary range for this role reflects internal benchmarking and external market insights.\nWe're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.\nWE ARE BBC STUDIOS\nA globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.\nOur ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.\nPURPOSE OF THE ROLE\nThe B2B CRM Manager role is essential in managing both the strategy and operational running of CRM for Trade Marketing & Customer Events. This entails delivering targeted email communications that build deeper relationships with our customers that maximises commercial opportunities for the business. In conjunction with our Trade Marketing & Events team, they’ll be responsible for designing, executing, and optimizing the full events & customer engagement lifecycle (including marketing automation, journeys and personalisation). You’ll need to leverage various CRM technologies like Salesforce Marketing Cloud & Sales Cloud, Dot. Digital and Validity. You’ll also have an integral role in the successful running of the wider delegate management workflow, acting as the CRM SME for Trade.\nWHY JOIN THE TEAM\nA variety of challenging work - In BBC Studios we work on a wide variety of different products that cut across a number of advertising and audience technologies. Excellent career progression - the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation. Working with cutting edge technology. We are constantly looking to leverage new technologies to make ourselves more effective.\nYOUR KEY RESPONSIBILITIES AND IMPACT:\nCampaign Delivery\nSupport the CRM Director, leading and managing relationships with senior stakeholders to deliver targeted B2B CRM campaigns.\nOwn the CRM briefing process and provide expert guidance on CRM best practice.\nBuild and deploy email campaigns using Salesforce Marketing Cloud/Dotdigital and event platforms.\nRefine existing data analysis approach, capable of regular campaign reporting (using Tableau) and profiling as well as ad hoc deep-dive insight. \nDevelop customer data segmentation and profiling models that business users understand and that are scalable and actionable to improve performance and drive commercial value across B2B.\nStrategy & Planning\nTake an active role in executing the agreed CRM strategy and vision.\nThe role will be our ‘go-to’ person for all things B2B CRM - our CRM ‘SME’ for Trade.\nLead relationships with multiple senior BBC Studios stakeholders to deliver strategic projects with their full support. \nLeads CRM planning for key trade marketing events throughout the year. \nRaise awareness of CRM approaches around the business and embed in marketing thinking.Working with the wider CRM team to help them develop their platforms and processes to support best practice operating frameworks.\nDevelop cost-effective systems to lower our operating costs over time. Manage spend to hit budget.\nSupports the deployment of AI (Salesforce Einstein) to aid the operational enhancements of the CRM Team.\nCreative thinking and awareness of competitor standards. Presenting ideas to continually innovate and adapt email design and improve customer journeys.\nLeadership & Stakeholder Management\nInspire the team to innovate, be aware of developments in marketing, CRM and technology/digital trends, maintain links with the industry and incorporate insight into CRM activity.\nAdvise the CRM teams on the technical aspects of Salesforce Marketing Cloud & other related CRM products (e.g. Litmus), ensuring that BBC Studios makes the most of the tools we have. \nEnsure all users of CRM systems are trained in their effective use. Collaborates closely with other CRM Managers within the team.\nComfortably manage creative briefs and bespoke design projects.\nCollaborating with external agencies to deliver unique experiences in line with key business objectives.\nYOUR SKILLS AND EXPERIENCE\nESSENTIAL CRITERIA:\nExtensive experience with the Salesforce Marketing Cloud platform or similar platforms like Dot. Digital or Braze.\nExperience with managing and fostering relationships with a variety of stakeholders.\nSignificant experience in an email marketing role in the B2B/Events space.\nData-driven, with strong analytical capabilities.\n\nKnowledge on latest GDPR policies.\nDESIRED BUT NOT REQUIRED:\nUnderstanding of the BBC and its place in the media market.\nExperience of delivering multi-channel marketing automations.\nUnderstanding and experience of editorial compliance and Fair-Trading policies.\nExperience of Salesforce Sales Cloud\nBasic Adobe Photoshop editing skills\nAMPScript & HTML skills\nIf you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply","description_format":"text","description_chars":5335,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible schedule"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Professional Services","Broadcasting","Digital Media","Nonprofits & Foundations"],"lifecycle":[{"event":"open","at":"2026-10-08T23:55:14Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":27,"reasons":["conf:4","win:early"],"computed_at":"2026-10-10T05:45:15Z"},"pay":{"stated_usd_annual":72688,"is_top_pay":false},"html_url":"https://alion.io/job/bbc-uk-b2b-crm-manager","json_url":"https://alion.io/job/bbc-uk-b2b-crm-manager.json","meta":{"generated_at":"2026-10-11T19:22:59Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6169,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":11332},"rest":"https://alion.io/mcp/rest/get_company?id=11332"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbbc-uk-b2b-crm-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbbc-uk-b2b-crm-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbbc-uk-b2b-crm-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bbc-uk-b2b-crm-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbbc-uk-b2b-crm-manager"}]}