{"id":3730919,"url":"https://alion.io/job/bc-tech-marketing-coordinator","title":"Marketing Coordinator","company":{"id":4508158,"name":"BC Tech","domain":null,"url":"https://alion.io/company/bc-tech","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Administrative","role_family":"Administrative","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Durban, South Africa"],"countries":["ZA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Canva","optional":false}],"status":"live","first_seen_at":"2026-11-04T07:58:15Z","employer_posted_date":null,"last_verified_at":"2026-11-04T07:58:15Z","board_verified":false,"closed_at":null,"days_open":2,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":2},"description":"JOB PURPOSE\nThe Marketing Coordinator is responsible for coordinating and executing the company's marketing activities, with a primary focus on digital marketing, brand awareness, content creation and campaign management. This role ensures consistent and effective marketing communication across relevant platforms, particularly LinkedIn, to strengthen the company's market presence, promote its ICT services and support business growth.\nKEY DELIVERABLES\n\nKey Performance Area:\n\nDuties:\n\nDigital Marketing & Social Media Management\n\nManaging and maintaining the company's social media platforms, with particular focus on LinkedIn.\nDeveloping and implementing social media strategies to increase brand awareness, audience engagement and online visibility.\nCreating, scheduling and publishing relevant and engaging content in line with the company's marketing objectives.\nMonitoring social media performance, engagement and audience insights to identify opportunities for improvement.\nStaying up to date with digital marketing trends, platform developments and industry best practices.\nEnsuring consistent brand messaging and professional communication across all digital platform\n\nMarketing Strategy & Campaign Management\n\nDeveloping and coordinating monthly marketing campaigns aligned with the company's business objectives.\nPlanning and maintaining a structured marketing calendar to ensure consistent delivery of marketing activities.\nIdentifying opportunities to promote the company's ICT services, solutions and areas of expertise.\nCoordinating marketing initiatives from planning through to execution and performance evaluation.\nEnsuring marketing campaigns are targeted towards relevant audiences and contribute to business growth.\nEvaluating campaign effectiveness and recommending improvements based on performance and results.\n\nContent Creation & Brand Management\n\nCreating engaging and professional marketing content, including social media posts, articles, newsletters, presentations and promotional materials.\nDeveloping content that communicates the company's services, capabilities, industry knowledge and value proposition.\nEnsuring all marketing materials align with the company's corporate identity, tone of voice and branding guidelines.\nCoordinating the design and production of marketing collateral.\nReviewing and proofreading marketing content to ensure accuracy, consistency and professionalism.\n Identifying opportunities to showcase company achievements, projects, employee initiatives and industry developments.\n\nBusiness Development & Sales Support\n\nWorking closely with the sales team to understand business objectives, target markets and client requirements.\nDeveloping marketing materials and campaigns that support sales initiatives and business development activities.\nIdentifying opportunities to generate leads and attract potential clients through digital marketing initiatives.\nSupporting the promotion of the company's ICT solutions and service offerings.\nEnsuring marketing activities contribute to the sales pipeline and strengthen the company's market positioning.\nCollaborating with internal stakeholders to identify relevant content and business opportunities that can be translated into marketing initiatives.\n\nMarketing Performance, Reporting & Analytics\n\nMonitoring and analysing marketing campaign performance across relevant platforms.\nTracking key marketing metrics, including engagement, reach, impressions, website traffic and lead generation.\nPreparing regular marketing reports outlining campaign performance, achievements and areas requiring improvement.\nUsing performance insights to refine marketing strategies and improve campaign effectiveness.\nMeasuring marketing activities against business objectives rather than focusing solely on social media engagement.\nProviding recommendations to improve brand visibility, audience engagement and lead generation.\n\nWebsite & Digital Content Management\n\nAssisting with the maintenance and updating of the company's website to ensure information remains accurate and relevant.\nEnsuring the company's digital platforms reflect current services, solutions and business offerings.\nIdentifying opportunities to improve the company's online presence and digital customer experience.\nSupporting search engine optimisation (SEO) and other relevant digital marketing initiatives.\nCoordinating digital content updates in collaboration with relevant internal stakeholders.\n\nEvents & Internal Marketing Coordination\n\nCoordinating marketing-related company events, exhibitions, industry functions and promotional activities.\nSupporting internal communication initiatives and company-wide marketing activities.\nDeveloping promotional materials and branded content for events and corporate initiatives.\nLiaising with suppliers and external service providers regarding marketing requirements.\nSupporting employee engagement initiatives that contribute to the company's employer brand and corporate identity.\n\nStakeholder & Supplier Management\n\nBuilding and maintaining effective working relationships with internal departments and external stakeholders.\nLiaising with external marketing agencies, designers, printers and suppliers where required.\nGathering information from technical teams and subject matter experts to develop accurate and relevant marketing content.\nCoordinating marketing requirements, deliverables and deadlines with relevant stakeholders.\nEnsuring marketing activities are aligned with the company's overall objectives and departmental requirements.\n\nJOB REQUIREMENTS:\n- Diploma or Bachelor's degree in Marketing, Digital Marketing, Communications, Public Relations or a related field.\n- 2–4 years of relevant experience in marketing coordination, digital marketing or a similar position.\n- Proven experience in managing social media platforms, particularly LinkedIn.\n- Demonstrated experience in developing and executing digital marketing campaigns.\n- Experience in content creation, copywriting and developing marketing materials.\n- Knowledge of social media analytics, campaign performance monitoring and reporting.\n- Experience using design and content creation tools such as Canva or Adobe Creative Suite.\n- Understanding of digital marketing principles, including SEO, email marketing and online advertising.\n- Strong written and verbal communication skills.\n- Ability to plan, coordinate and execute marketing activities within defined deadlines.\n- Experience working with internal stakeholders and external suppliers.\n- Experience within the ICT, technology or professional services industry would be advantageous.","description_format":"text","description_chars":6626,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Company 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