{"id":3551609,"url":"https://alion.io/job/bd-digital-marketing-manager-breast-surgery","title":"Global Marketing Manager, PRS","company":{"id":1821,"name":"BD","domain":"bd.com","url":"https://alion.io/company/bd","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":88,"open_postings":63,"ghost_share":0,"stale_share":0.46,"repost_share":0.048,"time_to_fill_p50_days":33,"computed_at":"2026-11-14T05:58:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Warwick, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":95000,"max_usd":190000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":3011},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-30T22:56:56Z","employer_posted_date":"2026-11-13","last_verified_at":"2026-11-14T20:36:35Z","board_verified":true,"closed_at":null,"days_open":15,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":15},"description":"We are the people who give possibilities purpose\nBD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.\n\nJob Description\nThe Global Marketing Manager supports the execution of GalaFLEX international marketing strategy and contributes to bringing marketing programs to life across global markets. The role works closely with the Digital team, who own the international digital ecosystem, to turn approved priorities, messaging, and campaigns into consistent, compliant, customer-centric digital experiences. It also partners with regional marketing, commercial teams, Medical Affairs, and external agencies to advance awareness, engagement, surgeon education, lead generation, and market adoption.\nThe position focuses on hands-on execution, guided by the global strategy and direction from the marketing leadership team. It contributes customer insights to inform key messages and assists in coordinating the content and campaign needs that the Digital team brings to life across websites, social media, email, and digital education platforms.\nKey Responsibilities\nMarketing Strategy Execution & Alignment\nCarry out the international GalaFLEX marketing strategy, including positioning, target segments, and regional go-to-market priorities.\nTranslate marketing objectives and channel priorities into clear requests that guide the Digital team’s roadmap.\nContribute ideas and opportunities to increase surgeon engagement, education, and product adoption.\nCollaborate with regional teams, commercial, and Medical Affairs to keep marketing activities aligned with business priorities and launch plans.\nVoice of Customer Support & Market Insights\nAssist with voice of customer efforts involving surgeons, KOLs, and regional teams to understand needs, barriers to adoption, and purchase drivers.\nGather market research, congress feedback, and customer conversations, and distill key takeaways to inform messaging and planning.\nProvide input on audience segmentation and customer profiles for each market.\nFollow competitors, market trends, and the clinical landscape, and relay observations to global and regional teams.\nFeed customer insights and campaign results back into the team to fine-tune messaging and tactics.\nKey Messaging Support\nApply approved GalaFLEX key messages, value proposition, and positioning across marketing materials, grounded in customer insights and clinical evidence.\nEnable regions to adapt the global messaging framework to local needs, languages, and regulations.\nAid in tailoring messages by audience and procedure type while keeping them consistent across channels.\nWork with Medical Affairs, Regulatory, and Legal so that claims are substantiated, compliant, and approved.\nEquip regional teams with messaging guides, talk tracks, and campaign briefs.\nDigital Collaboration\nAct as a day-to-day marketing partner to the Digital team, who own international GalaFLEX websites, social media, email, and digital asset library.\nRelay marketing requirements, approved key messages, content, and regional input for website, social media, campaign, and localization needs.\nCoordinate international omnichannel campaigns, with Digital handling deployment, automation, and tracking.\nFacilitate the adaptation of marketing materials for international markets, working with Digital to keep assets current and accessible to the regions.\nSurgeon Education & Digital Learning\nTake part in initiatives with Professional Education and the Digital team, including webinars, virtual events, and on-demand learning.\nWork alongside Medical Affairs and KOLs to expand global educational reach.\nPut engagement tactics into practice with Digital to increase participation and customer interaction.\nAnalytics & Reporting\nMonitor & reports marketing KPIs across channels using Digital team dashboards and analytics.\nReview website, social media, and campaign performance with Digital, and provide input for regular business performance reports.\nAssess campaign effectiveness and customer engagement trends, and suggest improvements to ROI, user experience, SEO, and lead generation.\nAgency & Vendor Management\nLiaise with agencies and external partners on the creation of new marketing assets.\nFollow timelines, budgets, and deliverables to keep work on track.\nCheck that brand, compliance, and performance expectations are met.\nRegional Marketing Support\nServe as a key marketing resource for international markets and a bridge between regions and the Digital team.\nExecutes regional marketers training on brand, tools, and best practices.\nHighlight successful campaigns and innovative approaches across regions.\nContribute to launch readiness and expansion into new markets.\nQualifications\nRequired\nBachelor’s degree in marketing, Communications, Business, or related field.\n5 years of experience in marketing, marketing communications, or omnichannel marketing.\nExperience in healthcare, medical devices, or life sciences.\nExperience working with digital teams on websites, social media, email, and digital content.\nStrong project and stakeholder management skills.\nExperience working cross-functionally within international or global organizations.\nAbility to work independently while managing multiple priorities.\nFluent in English, Spanish & Portuguese\nPreferred\nExperience supporting product launches and international commercial teams.\nWorking knowledge of CRM systems, CMS platforms, marketing automation, and analytics tools.\nExperience managing agencies and vendors.\nKnowledge of international data privacy and regulatory requirements.\nExperience in the plastic surgery segment\nAt BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.\nFor certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.\nWhy Join Us?\nTo find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.\nWe believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.\nTo learn more about BD visit https://bd.com/careers.\nBecton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.\nRequired Skills\nOptional Skills\n.\nPrimary Work Location\nUSA RI - WarwickAdditional Locations\nWork Shift\nNA (United States of America)","description_format":"text","description_chars":7991,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"Spanish","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Surgical Instruments & Devices","Diagnostic Tests & IVD","Medical Supplies & Consumables","Infusion & Drug Delivery Devices"],"lifecycle":[{"event":"open","at":"2026-10-30T22:56:56Z"},{"event":"close","at":"2026-11-07T04:55:06Z"},{"event":"reopen","at":"2026-11-14T20:36:35Z"}],"visa":[],"liveness":{"score":77,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":0.9,"age_days":15,"expected_fill_days":33,"reasons":["conf:8","win:mid","comp:brand"],"computed_at":"2026-11-15T04:50:02Z"},"pay":null,"html_url":"https://alion.io/job/bd-digital-marketing-manager-breast-surgery","json_url":"https://alion.io/job/bd-digital-marketing-manager-breast-surgery.json","meta":{"generated_at":"2026-11-15T04:50:02Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":18,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1821},"rest":"https://alion.io/mcp/rest/get_company?id=1821"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbd-digital-marketing-manager-breast-surgery"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbd-digital-marketing-manager-breast-surgery"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbd-digital-marketing-manager-breast-surgery"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bd-digital-marketing-manager-breast-surgery\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbd-digital-marketing-manager-breast-surgery"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3551609}},{"tool":"search_jobs","arguments":{"company":"bd.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3551609},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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