{"id":697910,"url":"https://alion.io/job/bdainc-account-director-nba-licensed-merchandise-non-apparel-europe","title":"Account Director – NBA Licensed Merchandise (Non‑Apparel), Europe","company":{"id":668847,"name":"BDA","domain":"bdainc.com","url":"https://alion.io/company/bdainc","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":84,"open_postings":9,"ghost_share":0,"stale_share":0.444,"repost_share":0,"time_to_fill_p50_days":126,"computed_at":"2026-09-25T05:45:01Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Germany"],"countries":["DE"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":65000,"max":75000,"currency":"EUR","period":"year","gross":null,"usd_annual":86097},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-07-16T23:29:10Z","employer_posted_date":"2026-09-22","last_verified_at":"2026-09-26T00:49:26Z","board_verified":true,"closed_at":null,"days_open":71,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":71},"description":"Most companies claim to have the best people. We say to them, \"Keep dreaming.\" Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.\nRole Summary\nThe Account Director will lead commercial strategy, sales execution, and account development for NBA-licensed non-apparel merchandise across Europe. This role manages relationships with major big-box retailers (e.g., Kaufland, Carrefour, El Corte Inglés) and specialist retailers (e.g., TAASS, Basketzone). The position is responsible for driving revenue growth, expanding distribution, and strengthening NBA brand presence through strategic account management, product leadership, and retail activation.\nKey Responsibilities\nCommercial Strategy & Revenue Growth\nDevelop and execute the European sales strategy for NBA-licensed non-apparel categories, including bags, accessories, home goods, and fan merchandise.\nAchieve annual revenue, margin, and distribution targets across assigned accounts.\nIdentify new retail opportunities, category expansion areas, and market gaps across Europe.\nAccount Management\nServe as the primary commercial lead for big-box retailers such as Kaufland, Carrefour, and MediaMarkt.\nManage specialist accounts including TAASS, Hoopshop, and other basketball-focused or collectibles retailers.\nLead joint business planning, quarterly business reviews, and long-range planning with each account.\nNegotiate pricing, terms, promotions, and distribution agreements to maximize profitability and brand visibility.\nCategory & Product Leadership\nCollaborate with product development and licensing teams to influence assortments tailored to European markets.\nProvide insights on consumer trends, competitor activity, and category performance.\nGuide forecasting, demand planning, and inventory management to ensure strong in-stock performance.\nRetail Activation & Marketing\nWork with marketing teams to develop retailer-specific activation plans, including in-store displays, digital campaigns, and seasonal promotions.\nEnsure consistent NBA brand representation across all retail touchpoints.\nSupport sell-through via product launches, fan-engagement initiatives, and cross-category promotions.\nCross -Functional Leadership\nPartner with operations, logistics, finance, and licensing teams to ensure seamless execution.\nProvide leadership and mentorship to regional sales managers or account executives (if applicable).\nRepresent the company at trade shows, distributor meetings, and NBA-related events across Europe.\nQualifications & Experience\n7-10+ years of commercial experience in consumer products, licensing, sporting goods, toys/collectibles, or related categories.\nProven success managing major European retailers, including Amazon, big-box and specialist accounts.\nExperience working with licensed brands or entertainment IP strongly preferred.\nStrong negotiation skills and a track record of delivering revenue and margin growth.\nDeep understanding of European retail landscapes and consumer behaviour.\nAbility to travel across Europe as required.\nSkills & Competencies\nStrategic thinker with strong commercial instincts.\nExcellent relationship-builder with senior retail stakeholders.\nData-driven decision-maker with strong analytical skills.\nEntrepreneurial mindset with the ability to identify and capitalize on new opportunities.\nStrong communication, presentation, and influencing skills.\nPassion for basketball, sports culture, or entertainment licensing is a plus.\nSuccess Measures\nRevenue and margin growth across assigned accounts.\nExpansion of NBA product distribution across Europe.\nImproved sell-through and category performance at key retailers.\nStrengthened retailer partnerships and increased NBA brand visibility.\nEffective execution of product launches and retail activation programs.\nWe are pleased to share the base salary range for this position is €65,000 to €75,000. If you are hired at BDA, your compensation will be determined by factors such as skills, education, and experience, while also taking internal equity and pay fairness into account. In the spirit of transparency, the range listed represents the full base salary range for the role, with starting salaries typically set within this range to allow room for growth over time. Certain revenue-generating positions may be eligible for incentive compensation. \n #LI-Onsite\nBDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.\nBDA Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law.\n\nConnect With Us! Not ready to apply? Connect with us for general consideration.\nFor more information:\nwww.bdainc.com\nFor information about BDA's privacy policy for job applicants click here.\nMust be 18 years or older to apply.","description_format":"text","description_chars":5546,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[{"name":"Germany","iso":"DE","kind":"region"},{"name":"France","iso":"FR","kind":"region"},{"name":"United Kingdom","iso":"GB","kind":"region"},{"name":"Austria","iso":"AT","kind":"region"},{"name":"Belgium","iso":"BE","kind":"region"},{"name":"Bulgaria","iso":"BG","kind":"region"},{"name":"Croatia","iso":"HR","kind":"region"},{"name":"Czech Republic","iso":"CZ","kind":"region"},{"name":"Denmark","iso":"DK","kind":"region"},{"name":"Finland","iso":"FI","kind":"region"},{"name":"Hungary","iso":"HU","kind":"region"},{"name":"Ireland","iso":"IE","kind":"region"},{"name":"Italy","iso":"IT","kind":"region"},{"name":"Netherlands","iso":"NL","kind":"region"},{"name":"Norway","iso":"NO","kind":"region"},{"name":"Poland","iso":"PL","kind":"region"},{"name":"Romania","iso":"RO","kind":"region"},{"name":"Spain","iso":"ES","kind":"region"},{"name":"Sweden","iso":"SE","kind":"region"},{"name":"Switzerland","iso":"CH","kind":"region"},{"name":"Estonia","iso":"EE","kind":"region"},{"name":"Greece","iso":"GR","kind":"region"},{"name":"Iceland","iso":"IS","kind":"region"},{"name":"Latvia","iso":"LV","kind":"region"},{"name":"Liechtenstein","iso":"LI","kind":"region"},{"name":"Lithuania","iso":"LT","kind":"region"},{"name":"Luxembourg","iso":"LU","kind":"region"},{"name":"Malta","iso":"MT","kind":"region"},{"name":"Portugal","iso":"PT","kind":"region"},{"name":"Slovakia","iso":"SK","kind":"region"},{"name":"Slovenia","iso":"SI","kind":"region"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce"],"lifecycle":[{"event":"open","at":"2026-09-11T02:21:32Z"}],"liveness":{"score":56,"band":"ok","label":"Likely open","p_open":1,"p_active":0.779,"p_room":0.72,"age_days":70,"expected_fill_days":126,"reasons":["conf:0","win:mid","crowd:"],"computed_at":"2026-09-25T05:45:01Z"},"pay":{"stated_usd_annual":86097,"is_top_pay":false},"html_url":"https://alion.io/job/bdainc-account-director-nba-licensed-merchandise-non-apparel-europe","json_url":"https://alion.io/job/bdainc-account-director-nba-licensed-merchandise-non-apparel-europe.json","meta":{"generated_at":"2026-09-26T02:34:00Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":2678,"day_limit":5000,"remaining_today":2322,"minute_limit":60,"resets_at":"2026-09-27T00:00:00Z"}}}