{"id":3095563,"url":"https://alion.io/job/bdo-canada-social-media-manager","title":"Social Media Manager","company":{"id":1049933,"name":"BDO Canada","domain":"bdo.ca","url":"https://alion.io/company/bdo-ca","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":79,"open_postings":37,"ghost_share":0,"stale_share":0.838,"repost_share":0,"time_to_fill_p50_days":31,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Montreal, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":52000,"max_usd":92000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":195},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-09-06T00:00:00Z","employer_posted_date":"2026-09-06","last_verified_at":"2026-11-01T06:25:24Z","board_verified":true,"closed_at":null,"days_open":56,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":56},"description":"Putting people first, every day\nBDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.\nYour Opportunity\nThe Social Media Manager will lead the social media strategy and execution for BDO Canada's People & Digital Solutions (PDS) consumer business. This replacement role is responsible for elevating the PDS brand, amplifying thought leadership, increasing audience engagement, and supporting consumer awareness, consideration, engagement, and demand through strategic social media initiatives.\nWorking closely with PDS Marketing, business leaders, subject matter experts, and external partners, the Social Media Manager will develop and execute content strategies that strengthen PDS's consumer presence across social platforms, with a primary focus on LinkedIn. The successful candidate is both a strategic thinker and a hands-on executor who thrives in a fast-paced environment and has a passion for storytelling, analytics, and digital engagement.\nSocial Media Strategy & Planning\nDevelop and execute a comprehensive social media strategy aligned with PDS consumer growth objectives and marketing priorities.\nBuild and manage annual and quarterly social media plans that support thought leadership, campaigns, events, consumer services, offers, and growth initiatives.\nIdentify opportunities to increase brand visibility, consumer engagement, consideration, and market awareness across priority channels.\nMonitor industry trends, platform updates, consumer behaviour, cultural trends, and competitive activity to inform strategy and recommendations.\nContent Development & Channel Management\nManage the PDS social media editorial calendar, publishing schedule, and day-to-day channel activity.\nCreate, curate, and optimize compelling content, including thought leadership, videos, articles, consumer stories, educational content, service promotions, event content, and campaign assets.\nPartner with subject matter experts, service leaders, and consumer marketing partners to translate complex topics into clear, relatable, and consumer-relevant social content.\nEnsure brand consistency, messaging alignment, quality, and adherence to firm standards across all social activity.\nDevelop platform-native, mobile-first content tailored to consumer needs across the customer journey, from awareness and education through consideration and conversion.\nThought Leadership & Employee Advocacy\nSupport PDS leaders in strengthening their social presence and thought leadership profiles.\nDevelop social activation plans for priority campaigns, research, webinars, events, and strategic initiatives.\nCreate scalable employee advocacy programs, tools, and guidance that encourage employees to engage with and share PDS content.\nCollaborate with leadership to increase the visibility of PDS expertise, consumer stories, and practical market insights.\nCommunity Management & Social Engagement\nMonitor social channels and actively manage audience engagement in a timely and professional manner.\nRespond to comments, questions, and conversations, following appropriate review and escalation processes where required.\nIdentify opportunities to participate in relevant industry conversations and build stronger relationships with consumer audiences.\nMonitor brand sentiment and emerging issues, escalating risks as appropriate.\nAnalytics & Performance Optimization\nEstablish KPIs and reporting frameworks to measure the effectiveness of social media activity.\nAnalyze channel, content, campaign, and audience performance to identify insights and optimization opportunities.\nProvide clear reporting and actionable recommendations to marketing and PDS stakeholders.\nUse data and social listening insights to continuously improve content, engagement, and channel strategies.\nTrack consumer-focused outcomes such as qualified traffic, inquiries, registrations, leads, and conversion signals in partnership with digital and analytics teams.\nApply testing and learning to optimize creative, messaging, calls to action, audience segments, and consumer journeys.\nCross-Functional Collaboration\nPartner closely with PDS Marketing, service leaders, subject matter experts, communications, digital, web, CRM, and client experience teams, and other internal stakeholders to support integrated initiatives.\nCollaborate with external agencies, creative partners, platform representatives, and vendors as required.\nSupport the social promotion of PDS events, webinars, publications, awards, consumer services, offers, acquisition campaigns, and growth priorities.\nProvide practical social media guidance, best practices, and enablement to PDS stakeholders.\nHow do we define success for your role?\nYou demonstrate BDO's core values through all aspects of your work: Integrity, Respect, and Collaboration \nYou understand your clients' industry, challenges, and opportunities; clients describe you as positive, professional, collaborative, and someone who delivers high-quality work \nYou identify, recommend, and are focused on effective service delivery to your clients \nYou share in an inclusive and engaging work environment that develops, retains, and attracts talent \nYou actively participate in the adoption of digital tools and strategies to drive an innovative workplace \nYou grow your expertise through learning and professional development\nYour experience and education\nBachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.\nFive or more years of progressive experience in social media marketing, digital marketing, communications, or content strategy.\nExperience developing and executing B2C social media strategies; experience in consumer services, financial services, wellness, education, retail, or other customer-focused environments is an asset.\nDemonstrated experience managing consumer-focused organic social programs; exposure to paid social, employee advocacy, and agency or vendor management is an asset.\nSkills & Competencies\nDeep understanding of LinkedIn and other relevant social platforms, including channel best practices, content formats, and emerging trends.\nExcellent storytelling, copywriting, editing, and content development skills, with the ability to make complex topics accessible and engaging.\nExperience with social media publishing, listening, analytics, and reporting tools.\nStrong analytical mindset and the ability to turn performance data into clear insights and practical recommendations.\nExcellent stakeholder management, collaboration, and relationship-building skills.\nStrong project management, organization, judgment, and attention to detail.\nAbility to manage multiple priorities and deliver high-quality work in a fast-moving, collaborative environment.\nSuccess Measures\nGrowth in relevant audience reach and engagement across PDS social activity.\nIncreased visibility and amplification of PDS thought leadership and expertise.\nConsistent, high-quality execution of social campaigns supporting PDS consumer growth priorities.\nIncreased participation in employee advocacy and leadership activation.\nData-driven optimization and measurable contribution to consumer marketing and growth objectives.\nStrong collaboration and trusted partnerships with cross-functional stakeholders, service leaders, and subject matter experts.\nWhy BDO?\nOur people-first approach to talent has earned us a spot among Canada’s Top 100 Employers for 2026. This recognition is a milestone we’re thrilled to add to our collection of awards for both experienced and student talent experiences.\nAt BDO, our people experience is guided by three core pillars-Do work with genuine care, Do what matters with purpose, and Do what’s next - shaping how we support our people, serve our clients, and grow together.\nOur firm is committed to providing an environment where you can be successful in the following ways:\nWe enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.\nWe help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.\nWe support your achievement of personal goals outside of the office and making an impact on your community.\nWe foster a collaborative, inclusive environment where your ideas are valued, and you can do your best work with genuine care and purpose\nWe encourage innovation and forward thinking, empowering you to embrace what’s next and help shape the future of our firm\nGiving back adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.\nTotal rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide comprehensive benefits from day one, and a flexible personal time off policy. We’re committed to supporting your overall wellbeing and provide reimbursement for wellness initiatives that fit your lifestyle.\n\nEveryone counts: We are committed to creating a workplace where employees can participate fully, contribute meaningfully and succeed without barriers. We are dedicated to fostering a workplace defined by respect, fairness, and a true sense of belonging for everyone. We recognize and celebrate the unique experiences, identities, and perspectives that each of us bring - and that these experiences strengthen how we work together. Our commitment extends to ensuring that our application process is both inclusive and accessible. If you require accommodation to complete the application process, please contact us.\n\nFlexibility: All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place.\nOur model is a blended approach designed to support the flexible needs of our people, the firm and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where and how we work to meet the expectations of our role.\nCode of Conduct: Our Code of Conduct sets clear standards for how we conduct business. It reflects our shared values and commitments and includes guiding principles to help us make ethical decisions and maintain trust with each other, our clients, and the public.\nBDO may use artificial intelligence enabled tools to support certain aspects of the recruitment process. While these tools assist our teams, our use of AI does not replace human decision making, and all employment-related outcomes are made by BDO personnel.\nMore information on BDO Canada’s Privacy Policy can be found here:\nPrivacy Policy | BDO Canada\nReady to make your mark at BDO? Click “Apply now” to send your up-to-date resume to one of our Talent Acquisition Specialists.\nTo explore other opportunities at BDO, check out ourcareers page .\n#LI-MD1","description_format":"text","description_chars":11297,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Professional development"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Advisory, Valuation & Restructuring","Accounting & Bookkeeping Services"],"lifecycle":[{"event":"open","at":"2026-10-22T16:02:46Z"}],"visa":[],"liveness":{"score":17,"band":"cold","label":"Long shot","p_open":1,"p_active":0.478,"p_room":0.36,"age_days":56,"expected_fill_days":31,"reasons":["conf:11","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-11-01T06:10:25Z"},"pay":null,"html_url":"https://alion.io/job/bdo-canada-social-media-manager","json_url":"https://alion.io/job/bdo-canada-social-media-manager.json","meta":{"generated_at":"2026-11-01T08:29:01Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":13269,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1049933},"rest":"https://alion.io/mcp/rest/get_company?id=1049933"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbdo-canada-social-media-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbdo-canada-social-media-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbdo-canada-social-media-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bdo-canada-social-media-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbdo-canada-social-media-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3095563}},{"tool":"search_jobs","arguments":{"company":"bdo.ca","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3095563},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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