Player Development Manager

Reporting to the Director of Loyalty Marketing, this position will develop and implement player development strategies to attract, retain, and reward high-value players, maximizing player lifetime value and revenue generation. Additionally, this position will lead and manage the player development program and team, while providing guidance, support, and coaching to Executive Casino Host teams to ensure exceptional guest service and performance.

Developing and implementing strategies to attract, retain, and reward high-value players through effective team leadership and program management. Monitoring player activity, preferences, and trends to identify opportunities for personalized offers and tailored experiences. Analyzing player data and performance metrics to track program effectiveness and return-on-investment (ROI). Developing strategies regarding complimentary offerings by evaluating player behaviour such as recorded play, reinvestment, and guest profitability. Collaborating with cross-departmental teams to develop targeted incentives that appeal to high-value players. Guiding Executive Casino Host teams to coordinate events, tournaments and experiences to enhance guest engagement and loyalty. Developing and adhering to confidentiality standards of all player information and internal processes. Participate in other projects and activities as required, in support of SIGA’s priorities.

Successful completion of a four-year bachelor’s degree in Business Administration, Commerce or Communication, with a specialization in Marketing. Certification in Event Planning or Project Management is an asset. A minimum of 4 years’ experience in Business, Marketing or Sales. Experience in strategic planning, budgeting and data analysis. Experience in program management and training/certification. Experience in sales of products or services. Project Management experience would be an asset.