{"id":1953747,"url":"https://alion.io/job/bentley-systems-infrastructure-engineering-software-company-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":47116,"name":"Bentley Systems","domain":"bentley.com","url":"https://alion.io/company/bentley-systems-infrastructure-engineering-software-company","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Denver, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":83000,"max_usd":169000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2824},"experience_years_min":5,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Marketo","optional":false},{"name":"Microsoft Teams","optional":false},{"name":"Digital Twin","optional":true},{"name":"Salesforce","optional":true}],"status":"closed","first_seen_at":"2026-10-01T00:00:00Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-21T20:29:38Z","board_verified":false,"closed_at":"2026-10-21T20:29:38Z","days_open":20,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":20},"description":"Location: Denver, CO (Hybrid - 1 day per week in the office)\nPosition Summary:\nBentley Systems is seeking a Lifecycle Marketing Manager to own the strategy, execution, and performance of customer lifecycle marketing programs. The role is accountable for how customers are engaged from the point of purchase through onboarding, activation, adoption, retention, and expansion, and for translating that lifecycle into a coordinated program of cross-channel communications with measurable business impact.\nWorking across Product Marketing, Product, Customer Success, Sales, Marketing Operations, and Analytics, you will define lifecycle journeys and audience segmentation, and build and maintain the programs that deliver them. The position calls for equal fluency in program strategy, marketing automation, and performance analysis.\nResponsibilities:\nLifecycle Strategy and Program Ownership\nOwn the customer lifecycle marketing roadmap spanning onboarding, activation, adoption, engagement, retention, renewal, cross-sell, and win-back.\nMap customer journeys by persona, lifecycle stage, and product usage, identifying the moments where marketing intervention changes outcomes.\nDefine the contact strategy and communication governance that determine cadence, channel priority, and message hierarchy across the customer base.\nDevelop segmentation and personalization frameworks grounded in behavioral, firmographic, and product usage data.\nTranslate business objectives for adoption, retention, and expansion into program-level goals, forecasts, and reporting commitments.\nCross-Channel Program Execution\nBuild and maintain automated customer journeys, nurture streams, and triggered campaigns in Marketo.\nCoordinate lifecycle messaging across email, in-product and in-app communications, web, and paid retargeting where appropriate.\nPartner with Product Marketing and Customer Success to define messaging, offers, and content requirements for each lifecycle stage.\nPerform end-to-end quality assurance on emails, landing pages, forms, data flows, and automation logic prior to launch.\nMaintain database health, subscription preferences, suppression logic, deliverability, and compliance with regional privacy requirements.\nMeasurement and Optimization\nDefine and report the metrics that govern lifecycle performance, including engagement, activation, product adoption, retention, churn risk, expansion, and customer lifetime value.\nBuild and operate a testing roadmap covering audience, offer, creative, timing, and channel.\nAnalyze cohort and program performance and convert findings into a prioritized set of program changes.\nSupport lifecycle scoring and customer health models in partnership with Marketing Operations and Analytics.\nEstablish scalable, documented processes and standards for lifecycle marketing across regions.\nRequires sitting or standing at will while performing work on a computer (or any other physical requirements). The role requires communication with managers, peers, and other colleagues of the company in person (on occasion), and by utilizing Microsoft Teams chat, calling, and meeting functions.\nQualifications:\nFive or more years of experience in lifecycle marketing, customer marketing, CRM marketing, or marketing automation, including ownership of programs from strategy through execution.\nDemonstrated experience designing and operating multi-stage customer journeys tied to retention or expansion goals.\nHands-on proficiency with Marketo, including program build, smart campaign logic, and administration.\nStrong command of segmentation, personalization, and behavioral targeting.\nAnalytical fluency, including performance reporting, cohort analysis, and test design.\nExcellent project management and cross-functional communication skills.\nBachelor’s degree in Marketing, Business, Communications, or equivalent experience.\nPreferred Qualifications:\nExperience with Salesforce CRM and connected marketing data models.\nExperience in B2B SaaS, subscription, or enterprise software environments.\nExperience with in-product or in-app messaging tools.\nExperience with ON24 or another enterprise webinar platform.\nFamiliarity with customer health scoring, churn modeling, or lifecycle analytics.\nExperience operating global programs across multiple regions and languages.\nApplicants must be authorized to work in the U.S. without current or future employer sponsorship.\n\nThis is a Hybrid role.\n\nWhat We Offer:\nStep into a collaborative work environment where ideas flourish, and teamwork propels us forward towards shared success.\nAn attractive salary and benefits package.\nBentley Impact Day: take a day off from work to volunteer with an organization of your choice.\nCelebrate milestone achievements and moments that matter through our colleague recognition award programs and our Bentley Achievers platform.\nA commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.\nBe part of a company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.\n Who We Are:\nBentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure - sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent’s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems’ 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.\nEqual Opportunity Employer:\nBentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.\nBentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination\nBentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice\n\nRequest an Accommodation:\nAs an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at ","description_format":"text","description_chars":7312,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["CAD, PLM & BIM Software","Simulation & Digital Twin Software","IT Training & Certification"],"lifecycle":[{"event":"open","at":"2026-10-06T11:17:02Z"},{"event":"close","at":"2026-10-21T20:29:38Z"}],"visa":[],"liveness":null,"pay":null,"html_url":"https://alion.io/job/bentley-systems-infrastructure-engineering-software-company-lifecycle-marketing-manager","json_url":"https://alion.io/job/bentley-systems-infrastructure-engineering-software-company-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-10-24T19:10:44Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":28093,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":47116},"rest":"https://alion.io/mcp/rest/get_company?id=47116"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbentley-systems-infrastructure-engineering-software-company-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbentley-systems-infrastructure-engineering-software-company-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbentley-systems-infrastructure-engineering-software-company-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bentley-systems-infrastructure-engineering-software-company-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbentley-systems-infrastructure-engineering-software-company-lifecycle-marketing-manager"}]}