{"id":2636745,"url":"https://alion.io/job/bertelsmann-demand-generation-specialist","title":"Demand Generation Specialist","company":{"id":20910,"name":"Bertelsmann","domain":"bertelsmann.com","url":"https://alion.io/company/bertelsmann","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Morrisville, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":51000,"max_usd":90000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1127},"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GDPR","optional":false}],"status":"live","first_seen_at":"2026-10-13T00:00:00Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-15T22:09:22Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"Company Description\nAre you looking for a high energy, strategic, and fast-paced position with an impactful and mission-driven company? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!\nRelias provides workforce enablement solutions for 13,000 healthcare organizations and 4.5 million caregivers to drive measurable outcomes. Customers choose Relias to reduce cost and risk, increase retention, and improve patient experience and care through the Relias Platform of connected solutions, which includes Learning, Performance, Compliance, Quality, and Recruiting. The Relias family of brands - Nurse.com, Wound Care Education Institute, Relias Academy, FreeCME, and Clinician.com - serves the entire healthcare continuum and shares a common mission of improving the lives of the most vulnerable members of society and those who care for them.\nWHAT CAN RELIAS OFFER YOU?\nFantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!\nFlexible work environment with onsite and work from home options - you choose when you want to come into the office!\nActive Employee Resource Groups open to all employees!\nComprehensive onboarding program - a great introduction to our company, customers and culture!\nGrowth and career advancement opportunities!Multiple development program options - leadership development, professional development curriculums, and Nanodegree options in both technology and data science\nProfessional development gained from conference attendance and participation in organizations like NC Tech\nOnsite 321 Coffee Shop providing free coffee and pastries to employees\n\nJob Description\nSUMMARY\nThe Demand Generation Specialist plans, executes, and optimizes integrated, multi-channel campaigns that generate demand for Relias B2B SaaS solutions and contribute to pipeline and bookings goals. This role bridges campaign support and independent campaign ownership, combining creative thinking, data analysis, cross-functional collaboration, and persistent curiosity to uncover opportunities and improve performance.\nWHAT YOU'LL BE DOING:\nExecuting and managing integrated demand generation campaigns that support pipeline and bookings goals:Plan, execute, and maintain defined multi-channel campaigns across email, webinars, events, content, organic and paid social, paid search and display, retargeting, and other relevant tactics. \nBuild campaign briefs, timelines, audience strategies, messaging recommendations, and stakeholder communications that translate business objectives into clear campaign plans. \nCoordinate campaign activities and deliverables across channels to ensure campaigns are executed accurately and on time. \n\nUsing customer, market, and audience insights to inform campaign strategy and execution: Conduct audience, market, customer, and campaign research to understand needs, challenges, buying behaviors, and engagement opportunities. \nIdentify potential audiences, content opportunities, and lead-generation sources that can improve campaign reach and effectiveness. \nApply research and campaign learnings to audience selection, messaging recommendations, channel decisions, and future campaign planning. Monitor campaign and funnel performance and recommend opportunities to improve results\n\nMonitoring campaign performance across the funnel, including engagement, lead conversion, pipeline contribution, and other relevant measures:Analyze campaign data to identify patterns, trends, performance gaps, and potential root causes. \nTranslate campaign findings into actionable recommendations and optimization opportunities. \nUse campaign results and learnings to continuously improve execution and inform future campaigns. \n\nPartnering cross-functionally to deliver coordinated demand generation programs: Work closely with Sales, Product Marketing, Digital Marketing, Marketing Operations, Content, Creative, Events, Client Success, and other stakeholders to execute integrated campaigns. \nCoordinate priorities, timelines, campaign requirements, and deliverables across stakeholders. \nMaintain clear communication throughout campaign execution and surface risks, dependencies, or opportunities that may affect delivery or performance. \nIncorporate relevant stakeholder and customer-facing feedback into campaign execution and optimization. \n\nContributing to continuous improvement and scalability of demand generation practices: Bring forward creative ideas and respectfully challenge assumptions to improve campaign effectiveness. \nUse AI and emerging technologies to support campaign planning, audience and market research, content and messaging development, analysis, optimization, and workflow efficiency. \nExplore and new tools and approaches that improve the quality, speed, or scalability of campaign execution \nIdentify opportunities to improve team processes, workflows, and ways of working. \nShare campaign learnings and effective practices that can strengthen future demand generation efforts. \n\nQualifications\nYOU HAVE WHAT IF TAKES IF YOU HAVE:\n1+ years of experience in marketing, demand generation, digital marketing, marketing communications, or a related field \nExperience supporting or executing marketing campaigns, projects, or programs \nExperience using data or performance results to evaluate effectiveness and identify opportunities for improvement \nSkill in planning and executing integrated demand generation campaigns: Translates business objectives into defined campaign plans, briefs, timelines, audience strategies, channel activities, and stakeholder communications across relevant marketing channels. \nAbility to apply customer, market, and audience insights to campaign decisions: Uses research, customer needs, buying behaviors, engagement patterns, and campaign learnings to inform audience selection, messaging recommendations, content opportunities, and channel choices. \nSkill in monitoring and analyzing campaign and funnel performance: Uses engagement, lead conversion, pipeline contribution, and other relevant measures to identify trends, performance gaps, and potential root causes. \nAbility to translate campaign data into actionable recommendations: Connects performance findings to practical optimization opportunities that improve campaign execution, engagement, conversion, and future planning. \nAbility to coordinate integrated campaign delivery across multiple stakeholders and channels: Manages campaign requirements, priorities, timelines, dependencies, and deliverables while keeping stakeholders informed and surfacing risks or opportunities. \nAbility to communicate effectively across functions: Builds collaborative working relationships with Sales, Product Marketing, Digital Marketing, Marketing Operations, Content, Creative, Events, Client Success, and other partners to support coordinated execution. \nAbility to manage multiple priorities with increasing independence: Organizes work, follows through on commitments, identifies opportunities or challenges, and proposes solutions within defined campaign responsibilities. \nAbility to adapt and continuously improve campaign practices: Learns new tools and processes, operates effectively through ambiguity, and applies creative and AI-enabled approaches that improve the quality, efficiency, or scalability of campaign execution. \nBachelor’s Degree \nIT WOULD ALSO BE GREAT IF YOU HAD...\nDegree related to Marketing, Communications, Business Administration, or related discipline \nExperience in B2B SaaS, healthcare, technology, growth marketing, or other complex solution environment \nExposure to CRM, marketing automation, campaign reporting, digital analytics, or AI-powered marketing tools. \nAdditional Information\nIN OFFICE REQUIREMENT:\nRelias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters (close to the Raleigh/Durham airport) approximately 30 days/quarter.\nRelias is an Equal Opportunity Employer and a Drug-Free workplace\nRelias is an Equal Opportunity Employer and a Drug-Free workplace. Relias welcomes and encourages applications from people with disabilities and is happy to make reasonable accommodations in all aspects of the selection process. If you are an individual with a disability and require reasonable accommodation to complete any part of the job application process, please visit our career page for instructions. \nAll your information will be kept confidential according to EEO guidelines.\nDisclosure requirements pertaining to the collection of your personal data:\nResponsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.\nThe retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here.\nYou can contact the company’s Data Protection Officer at the above-mentioned postal address.\nFurther information on data protection and your rights can be found here.\nRecruiting-Platform powered by SmartRecruiters.","description_format":"text","description_chars":9785,"description_truncated":false,"requirements":{"experience_years_min":1,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["401k plan","Flexible schedule","Hybrid work","Parental leave","Professional development"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Publishing","TV Production","Music Industry","Business Process Outsourcing (BPO)"],"lifecycle":[{"event":"open","at":"2026-10-15T17:33:39Z"}],"visa":[],"liveness":{"score":57,"band":"ok","label":"Likely open","p_open":1,"p_active":0.629,"p_room":0.9,"age_days":3,"expected_fill_days":5,"reasons":["conf:3","win:mid","comp:junior,brand"],"computed_at":"2026-10-16T01:30:13Z"},"pay":null,"html_url":"https://alion.io/job/bertelsmann-demand-generation-specialist","json_url":"https://alion.io/job/bertelsmann-demand-generation-specialist.json","meta":{"generated_at":"2026-10-16T01:30:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2315,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-17T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":20910},"rest":"https://alion.io/mcp/rest/get_company?id=20910"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbertelsmann-demand-generation-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbertelsmann-demand-generation-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbertelsmann-demand-generation-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bertelsmann-demand-generation-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbertelsmann-demand-generation-specialist"}]}