{"id":2247772,"url":"https://alion.io/job/bertelsmann-director-product-marketing","title":"Director, Product Marketing","company":{"id":20910,"name":"Bertelsmann","domain":"bertelsmann.com","url":"https://alion.io/company/bertelsmann","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":{"grade":"A","score":100,"open_postings":9,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":18,"computed_at":"2026-10-25T05:49:26Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Morrisville, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":121000,"max_usd":225000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1455},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"GDPR","optional":false}],"status":"live","first_seen_at":"2026-09-28T00:00:00Z","employer_posted_date":"2026-09-28","last_verified_at":"2026-10-24T17:32:48Z","board_verified":true,"closed_at":null,"days_open":28,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":28},"description":"Company Description\nAre you looking for a high energy, strategic, and fast-paced position with an impactful and mission-driven company? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!\nRelias provides workforce enablement solutions for 13,000 healthcare organizations and 4.5 million caregivers to drive measurable outcomes. Customers choose Relias to reduce cost and risk, increase retention, and improve patient experience and care through the Relias Platform of connected solutions, which includes Learning, Performance, Compliance, Quality, and Recruiting. The Relias family of brands - Nurse.com, Wound Care Education Institute, Relias Academy, FreeCME, and Clinician.com - serves the entire healthcare continuum and shares a common mission of improving the lives of the most vulnerable members of society and those who care for them.\nWHAT CAN RELIAS OFFER YOU?\nFantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!\nFlexible work environment with onsite and work from home options - you choose when you want to come into the office!\nActive Employee Resource Groups open to all employees!\nComprehensive onboarding program - a great introduction to our company, customers and culture!\nGrowth and career advancement opportunities!Multiple development program options - leadership development, professional development curriculums, and Nanodegree options in both technology and data science\nProfessional development gained from conference attendance and participation in organizations like NC Tech\nOnsite 321 Coffee Shop providing free coffee and pastries to employees\n\nJob Description\nSUMMARY\nThe Director, Product Marketing is responsible for leading a team focused on Relias product and revenue expansion with fundamental work including market and customer understanding, ideal customer profile strategy, positioning and messaging, GTM strategy and execution, adoption, renewal, and expansion. They have a strong business leadership and shared accountability mindset for commercial results. They partner with product management to validate willingness to pay and the business opportunity to drive strong product-market fit and launch strategy. They lead collaboratively and cross-functionally, build consensus and influence, take initiative, and ensure alignment on work that results in business growth.\nWHAT YOU'LL BE DOING:\nApplying market, customer, product knowledge from entire Relias portfolio to direct product marketing’s strategic focus, execute on our product expansion strategy, and maintain differentiated Relias positioning and growth:\nKeeps up with industry and competitive trends, understands and directs use of ideal customer data and product data \nLeverages client-facing colleagues, industry events, and internal data sources to validate perspectives \nMonitors and interprets internal and external data to anticipate impact to business and commercial results \nSuggests new products or enhancements needed to sustain retention and growth \nSynthesizes organic and inorganic product expansion into Relias narrative and positioning and into all product marketer enablement \nDriving best-in-class product marketing collaboration, processes, and deliverables that result in effective product planning and targeted GTM launches and ongoing GTM strategy:\nDirects strong standards for ideal customer profiles, willingness to pay, product opportunity sizing to maximize product-market fit\n\nLeverages data at key decision points and communications during strategy, planning, launch and holds others accountable to the same\n\nCreates strong connections for self and team with product management and front-of-house partners during planning, scoping, and launch\n\nEnsure business and launch plans have informed and achievable commercial targets\n\nEnsures launch KPIs are monitored and acted upon to drive improvements or anticipate new needs from team including metrics such as adoption and renewal\n\nIdentifies opportunities and drives implementation for automation and ways of working improvements\n\nManaging and coaching team of product marketers who are leading successful GTM strategy and launches:\nLead team of product marketers who understand customer requirements, validate willingness to pay, and formulate GTM strategies and executing launch plans and sales plays\n\nLead healthy debate as needed for whether a product idea is ready to advance to build stages\n\nOffer direct reports and project team members coaching / feedback\n\nDrive performance accountability and successful upskilling where needed\n\nFoster culture of continuous learning and professional development\n\nOther duties assigned as a marketing department senior leader\n\nQualifications\nYOU HAVE WHAT IT TAKES IF YOU HAVE:\n10+ years of product marketing or other related experience \n5+ years of leading a product marketing team \nCommercial GTM results delivered leading at a B2B Saas portfolio company \nKnowledge of B2B SaaS product marketing and portfolio strategy: Connects market, customer, product, and revenue evidence across the Relias portfolio to set strategic focus. Explains how positioning and portfolio choices support retention, expansion, and sustainable growth. \nDemonstrated ability to define ideal customer profiles, market segments, and differentiated positioning and messaging: Establishes clear standards and decision criteria for ICPs, buyer needs, value propositions, and differentiation. Synthesizes organic and inorganic product expansion into a coherent Relias narrative and repeatable team enablement. \nSkill in applying market, customer, competitive, and product understanding to product marketing strategy and go-to-market decisions. Integrates customer, market, product, and competitive intelligence to identify opportunities, risks, and areas for differentiation, translating insights into positioning, investment, launch, and growth recommendations across the product portfolio.Demonstrated ability to assess willingness to pay, product-market fit, and commercial opportunity: Partners with Product Management to evaluate customer value, opportunity size, readiness, and pricing evidence. Constructively challenges product ideas that lack sufficient customer, market, or commercial validation. \nSkill in designing and leading go-to-market strategy and launch execution: Creates integrated launch plans with clear audiences, value propositions, sales plays, owners, milestones, and achievable commercial targets. Anticipates dependencies and keeps Product, Sales, Client Care, and Marketing aligned from planning through post-launch optimization. \nAbility to define, interpret, and act on product and launch performance metrics: Uses adoption, renewal, expansion, pipeline, and other relevant KPIs at key decision points. Identifies performance gaps, recommends corrective action, and holds partners accountable for evidence-based follow-through. \nExecutive-level written, verbal, and presentation communication skill: Communicates complex market and product issues with clear implications, recommendations, and decisions needed. Adjusts depth, framing, and delivery for executives, product teams, front-of-house partners, and direct reports. \nAbility to lead, coach, and develop a team of product marketers: Sets role clarity and performance expectations, provides timely coaching and feedback, and addresses capability gaps. Builds team capacity through prioritization, delegation, development planning, healthy debate, and continuous learning. \nAbility to improve product marketing operations through automation and scalable ways of working: Identifies repeatable processes and high-value opportunities for automation, including responsible use of agentic capabilities. Establishes practical standards, measures impact, and adjusts workflows to improve speed, quality, and consistency. \nBachelor’s degree \nAdditional Information\nIN OFFICE REQUIREMENT:\nRelias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters (close to the Raleigh/Durham airport) approximately 40 days/quarter.\nRelias is an Equal Opportunity Employer and a Drug-Free workplace\nRelias is an Equal Opportunity Employer and a Drug-Free workplace. Relias welcomes and encourages applications from people with disabilities and is happy to make reasonable accommodations in all aspects of the selection process. If you are an individual with a disability and require reasonable accommodation to complete any part of the job application process, please visit our career page for instructions. \nAll your information will be kept confidential according to EEO guidelines.\nDisclosure requirements pertaining to the collection of your personal data:\nResponsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.\nThe retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here.\nYou can contact the company’s Data Protection Officer at the above-mentioned postal address.\nFurther information on data protection and your rights can be found here.\nRecruiting-Platform powered by SmartRecruiters.","description_format":"text","description_chars":9961,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":5,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["401k plan","Continuous learning","Flexible schedule","Hybrid work","Parental leave","Professional development"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Publishing","TV Production"],"lifecycle":[{"event":"open","at":"2026-10-11T02:09:45Z"}],"visa":[],"liveness":{"score":37,"band":"fade","label":"Fading","p_open":1,"p_active":0.825,"p_room":0.45,"age_days":27,"expected_fill_days":18,"reasons":["conf:12","velocity","win:tail","comp:brand"],"computed_at":"2026-10-25T05:49:26Z"},"pay":null,"html_url":"https://alion.io/job/bertelsmann-director-product-marketing","json_url":"https://alion.io/job/bertelsmann-director-product-marketing.json","meta":{"generated_at":"2026-10-26T01:13:30Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1654,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-27T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":20910},"rest":"https://alion.io/mcp/rest/get_company?id=20910"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbertelsmann-director-product-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbertelsmann-director-product-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbertelsmann-director-product-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bertelsmann-director-product-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbertelsmann-director-product-marketing"}]}