{"id":2247427,"url":"https://alion.io/job/bertelsmann-product-marketing-manager","title":"Product Marketing Manager","company":{"id":20910,"name":"Bertelsmann","domain":"bertelsmann.com","url":"https://alion.io/company/bertelsmann","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Morrisville, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":74000,"max_usd":149000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2699},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GDPR","optional":true}],"status":"live","first_seen_at":"2026-10-01T00:00:00Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-18T06:44:24Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"Company Description\nAre you looking for a high energy, strategic, and fast-paced position with an impactful and mission-driven company? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!\nJob Description\nThe Product Marketing Manager is responsible for internal and external enablement needed to drive commercial success of assigned portfolio. This person builds GTM strategies, package variations (or bundles) that solve customer needs and articulate customer outcomes. They monitor bookings and renewal KPIs, diagnose reasons for success or lack thereof, and refine enablement assets. They work cross-functionally to create go-to-market strategies and plans to drive bookings and renewals goals for their assigned portfolio.\nWHAT YOU’LL DO:\nResponsible for relevant porfolio understanding including industry trends, competitior trends, customer profiles and buyer personas\nUses Market Research and Intel work as well as direct interaction with the market and buyers (e.g. conferences and trade shows)\nConnects with client-facing colleagues and effectively uses internal data sources to supplement understanding\nListen and synthesize insights about client-facing messaging effectiveness applying changes to enablement as necessary and surfacing customer perspective insights\nEngages in customer advisory and feedback intiatives\nResponsible for understanding how products and services are performing in market, monitoring trends, understanding product competition, leveraging feedback to build necessary enablement assets especially as market needs or audiences shift\nMaintain close feedback channels with sales and client success to identify future enablement needs and to bring anecdotal data points about product / market fit and market needs to product marketing for consideration\nEvaluates and updates or creates new sales collateral and assets for existing products to support sales pipeline and bookings, and marketing campaigns (e.g., presentations, sales sheets, case studies, video assets, product battlecards)\nWork closely with Growth Marketing and Content Marketing to develop assets to support successful marketing campaigns\nContinuously update Relias.com and other owned website pages to reflect necessary product positioning/strategy to support search, traffic, and lead conversion needs for the product\nPartner with Events to ensure the right messaging strategy and collateral assets are available for trade shows based on relevant audiences for the products\nBuilds product and service solution packages that are mapped to customer needs and outcomes\nStays informed about product enhancement releases via Release Readiness and updates enablement as needed for customer vertical\nWorks with pricing team to develop and deploy appropriate package price points\nDevelops package collateral and enablement necessary such as messaging, sales sheets, presentation, video assets, case studies\nOther duties as assigned\nLead cross-functional GTM launch and other initiatives\nLead projects that support commercialization priorities, customer vertical growth strategies, and go-to-market execution\nCoordinate activities across Product, Sales, Growth Marketing, Client Success, and other stakeholders to ensure alignment on priorities, timelines, and deliverables\nDrive adoption of product marketing standards, processes, and best practices that improve consistency, scalability, and business outcomes\nSupport launch readiness activities, strategic planning efforts, and special initiatives associated with portfolio growth and customer expansion opportunities\nIdentify opportunities to improve product marketing effectiveness through automation, process improvements, and enhanced cross-functional collaboration\nQualifications\nYOU’VE GOT WHAT IT TAKES IF YOU HAVE:\nBachelor’s degree\n5+ years experience in product marketing, marketing, commercialization, go-to-market strategy, sales enablement, product management, market intelligence, or related field.\nExperience supporting product launches, positioning, messaging, sales enablement, or commercialization efforts\nExperience working cross-functionally with Product, Sales, Marketing, and Customer-facing teams\nExperience using business performance metrics, customer feedback, and market insights to drive recommendations and improve outcomes\nSkill in developing customer- and market-informed go-to-market strategies: Leverages industry trends, customer needs, buyer personas, competitive intelligence, product knowledge, and business objectives to develop effective go-to-market approaches that drive bookings, renewals, and customer adoption within assigned verticals.\nAbility to translate customer, market, and product insights into commercially effective enablement: Synthesizes information from customer interactions, advisory boards, sales feedback, market research, competitive intelligence, and product performance data to identify opportunities and refine messaging, positioning, collateral, and commercialization strategies.\nSkill in creating and optimizing sales and marketing enablement assets: Develops, evaluates, and continuously improves collateral, presentations, case studies, battlecards, videos, digital content, and other enablement resources that support pipeline generation, bookings, renewals, customer engagement, and product adoption.\nAbility to assess product, solution, and go-to-market performance and recommend improvements: Monitors bookings, renewal performance, market response, customer feedback, competitive activity, and other relevant indicators to identify trends, diagnose performance gaps, and recommend actions that improve commercial results and customer outcomes.\nSkill in designing customer-focused solution packages and commercialization strategies: Creates product and service bundles aligned to customer needs, buyer priorities, and desired outcomes. Partners with Product, Pricing, Sales, and Marketing stakeholders to develop differentiated solution offerings, packaging strategies, and supporting enablement materials.\nAbility to lead cross-functional commercialization and go-to-market initiatives: Coordinates activities across Product, Sales, Client Success, Growth Marketing, Content Marketing, Events, and other stakeholders to ensure alignment on objectives, timelines, messaging, launch readiness, and commercial priorities. Influences decisions and drives execution without direct authority.\nAbility to continuously improve product marketing effectiveness through data, feedback, and process optimization: Uses stakeholder feedback, performance metrics, workflow analysis, and automation opportunities to improve the efficiency, scalability, consistency, and business impact of product marketing programs, deliverables, and commercialization efforts\nIT WOULD BE NICE IF YOU HAD:\nExperience in B2B SaaS, healthcare technology, HR technology, workforce enablement,, or related industries\nExperience leading cross-functional go-to-market or launch projects\nExperience working on market / competitive research, pricing and packaging, multi-solution portfolio products\nAdditional Information\nRelias is an Equal Opportunity Employer and a Drug-Free workplace. Relias welcomes and encourages applications from people with disabilities and is happy to make reasonable accommodations in all aspects of the selection process. If you are an individual with a disability and require reasonable accommodation to complete any part of the job application process, please visit our career page for instructions.\nRelias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters approximately 30/40 days/quarter.\nAll your information will be kept confidential according to EEO guidelines.\nDisclosure requirements pertaining to the collection of your personal data:\nResponsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.\nThe retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here.\nYou can contact the company’s Data Protection Officer at the above-mentioned postal address.\nFurther information on data protection and your rights can be found here.\nRecruiting-Platform powered by SmartRecruiters.","description_format":"text","description_chars":8906,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Hybrid work","Professional development"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Publishing","TV Production"],"lifecycle":[{"event":"open","at":"2026-10-11T02:09:45Z"}],"visa":[],"liveness":{"score":56,"band":"ok","label":"Likely open","p_open":1,"p_active":0.744,"p_room":0.75,"age_days":16,"expected_fill_days":17,"reasons":["conf:27","velocity","win:late","comp:brand"],"computed_at":"2026-10-17T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/bertelsmann-product-marketing-manager","json_url":"https://alion.io/job/bertelsmann-product-marketing-manager.json","meta":{"generated_at":"2026-10-18T13:13:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"search","counted_by":"address","units_charged":0,"used_today":0,"day_limit":null,"remaining_today":null,"minute_limit":null,"resets_at":"2026-10-19T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":20910},"rest":"https://alion.io/mcp/rest/get_company?id=20910"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbertelsmann-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbertelsmann-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbertelsmann-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bertelsmann-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbertelsmann-product-marketing-manager"}]}