Strategic Projects Marketing Manager

We are seeking a strategic, detail-oriented, and data-driven Strategic Projects Marketing Manager to lead high-impact existing customer acquisition initiatives and programs across Email and cross-sell experiences.

Reporting to the Senior Director of Existing Customer Acquisitions and Cross-sell Strategy, this role serves as the bridge between acquisition strategy and execution to deliver integrated, customer-centric acquisition programs in a fast-paced FinTech environment.

The ideal candidate combines strong project management, strategic marketing, operational excellence, and analytical thinking to drive complex initiatives from concept through execution. This individual excels at aligning cross-functional teams, improving operational processes, leveraging customer insights and data to optimize performance, and ensuring compliant execution across the customer acquisition lifecycle.

What You Will Be Doing

• Own and drive strategic acquisition initiatives across Existing Customer Marketing (ECM) Email, and cross-sell programs from concept through execution.
• Partner with Marketing, Product, and business stakeholders to translate acquisition and growth objectives into integrated project roadmaps, execution plans, and measurable business outcomes.
• Lead strategic initiatives including campaign launches, audience segmentation, testing strategies, customer journey enhancements, loyalty programs, and cross-channel acquisition efforts.
• Define project scope, success metrics, timelines, milestones, dependencies, and implementation strategies while managing multiple concurrent initiatives to deliver on business objectives.
• Serve as the bridge between strategy and execution by aligning business objectives, customer insights, channel requirements, operational needs, and cross-functional stakeholders.
• Partner with Consumer Insights, Analytics, and Data Science teams to incorporate customer research, behavioral data, audience targeting, predictive models, and performance insights into acquisition strategies.
• Proactively manage project risks, dependencies, compliance requirements, and execution challenges while communicating project status, key decisions, milestones, and executive-ready updates.
• Monitor campaign performance and project outcomes to identify optimization opportunities and continuously improve acquisition effectiveness.
• Drive operational excellence by streamlining workflows, standardizing processes, and building scalable operating models that support future acquisition growth, including Refinance and Early Payoff initiatives.

Key Competencies

• Results-oriented, highly organized, and able to manage multiple priorities.
• 5+ years of email, marketing strategy and project management experience, ideally in a business or technology-driven environment.
• Comfortable partnering with colleagues across levels and functions, as well as external partners/vendors.
• Analytical and strategic mindset with a strong bias toward testing, learning, and optimization.
• Adaptable and effective in fast-paced, high-growth environments.
• Customer-first mindset and passion for driving growth through data and insights.
• Experience with Atlassian tools (e.g., Jira, Confluence) is a plus.
• Strong interpersonal, organizational, and written/verbal communication skills.
• Demonstrated ability to manage project plans, resources, and timelines effectively.
• Ability to learn new business areas quickly and adapt to evolving organizational needs.
• Takes initiative and thrives in collaborative environments that require teamwork and clear communication.