{"id":3836441,"url":"https://alion.io/job/best-western-director-martech-platform-adobe-remote","title":"Director, Martech Platform (Adobe) - Remote","company":{"id":1755842,"name":"Best Western","domain":"bestwestern.com","url":"https://alion.io/company/bestwestern-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":160000,"max":210000,"currency":"USD","period":"year","gross":null,"usd_annual":210000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AWS","optional":false},{"name":"Cloudflare","optional":false},{"name":"GDPR","optional":false},{"name":"Twilio","optional":false},{"name":"PCI DSS","optional":true}],"status":"live","first_seen_at":"2026-11-05T21:12:37Z","employer_posted_date":"2026-11-05","last_verified_at":"2026-11-10T22:45:46Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Job Purpose\nThis is a unique opportunity to deliver a marketing technology platform from the ground up leveraging best in class technology, well prepared enterprise data, and AI driven intelligence and automation at every level. Work with aligned and engaged stakeholders and teams across our business. You’ll be at the center of our success, making a critical contribution and driving an outsized impact on our brands, and our guests.\nAs Director, Martech Platform, you will own the strategy, roadmap, and architectural direction of our martech stack anchored in Adobe Experience Cloud including Adobe Experience Platform (AEP), Real-Time CDP, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).\nPartnering with the VP, Customer Facing Technology, you will define how the platform evolves, integrates with our broader digital ecosystem, and enables Marketing, eCommerce, and our agency partners to deliver personalization at scale to consistently welcome and engage our guests. Acting as the solution architect for our martech stack, you’ll partner cross-functionally with product, engineering, data services, loyalty applications, enterprise architecture, cybersecurity, legal, and GRC to deliver compliant, reliable, and impactful solutions that drive business outcomes.\nYour initial focus will be guiding the execution of our Adobe implementation (led by our SI partner), establishing a personalization managed services operating model, and building the internal Martech Platform team that will support operation, adoption and use of the platform. You will own our partner and vendor relationships and ensure we emerge from implementation with a stable, well-governed platform and a clear path to internal ownership.\nKey Responsibilities\nPlatform Strategy, Backlog & Roadmap\nDefine a multi-year Martech Platform roadmap aligned with our strategic vision to scale personalization use cases, establish a strong content-supply chain, and drive cross-channel content reuse, AI-driven automation, and data driven customer journey orchestration\nServe as a trusted technology advisor to business and technology leadership\nPresent architecture recommendations, trade-offs, risks, and options to senior and executive stakeholders\nCommunicate complex technical topics in clear business terms - connecting architecture decisions to reliability, scalability, cost, guest/member experience, and strategic flexibility\nTranslate business objectives and product priorities into architectural direction, technical enablers, and a runway that keeps future features deliverable\nAid roadmap planning by estimating and sizing the effort, complexity, and dependencies of features and initiatives, and by identifying the technical enablers required before delivery\nEvaluate emerging technologies, platform extensions, and new tools - making build/buy/partner recommendations grounded in business value\nMartech Team & Technical Leadership\nManage a cross-function team responsible for the platform’s technical architecture, integrations, data collection, data engineering, governance, and administration\nDefine the team’s career development framework and foster a culture of innovation, agility, continuous improvement\nLead solution architect for the Martech stack - work with the team to define integration patterns, data flow architecture, dependencies, and platform standards across a complex digital ecosystem\nPartner with the product managers as the technical counterpart - jointly shaping the solution vision, roadmap, and sequencing of work\nCollaborate with enterprise architecture and engineering leaders to define standardized processes for personalization use case intake, requirements definition, solution design, implementation, and measurement\nEnsure platform designs, vendor integrations, and system configurations comply with enterprise architecture standards, cybersecurity requirements, and data privacy policies while balancing performance, reliability, security, privacy, compliance, supportability, and total cost of ownership\nContribute to architecture governance - design standards, review forums, sign-off processes, and decision documentation\nPartner with content and creative teams to scale the content supply chain - optimizing content creation, reuse, and delivery to support personalization\nProvide technical guidance and quality oversight to SI partners and managed services teams\nPrivacy and Compliance Governance\nBuilt trusted, collaborative relationships with and serve as the primary technology liaison to Cybersecurity, GRC, Legal and Privacy on martech matters\nOwn consent and preference management configuration, and data-privacy obligations (e.g. CCPA/GDPR) across the platform\nContribute to defining data governance policies, DULE labeling and attribute-based access control (ABAC) design and ensure proper configuration and enforcement throughout the platform\nContribute to privacy and compliance documentation, reviews and support GRC auditing and reporting\nBudget, Vendor & Partner Management\nManage the Martech Platform budget - including software licensing, volume consumption controls, SI and managed services contracts, infrastructure, and team personnel costs; develop annual budget plans and maintain accountability for spend vs. plan\nOwn relationships with key platform vendors including Adobe, OneTrust, Cloudflare, Twilio SendGrid, Google, and AWS, as well as agency, SI and managed services partners\nManage engagement scope, SOW deliverables, knowledge transfer, and transition planning from implementation to a balance of managed services and internal ownership\nDrive accountability and quality from external partners; escalate and resolve issues proactively\nPlatform Enablement & Adoption\nChampion platform adoption across Marketing, eCommerce, and product engineering teams. Define what “good” adoption looks like and drive accountability to achieve it\nDefine and track KPIs for platform adoption, business impact, and time-to-value. Establishing clear metrics that demonstrate the platform’s contribution to revenue growth, conversion, and customer lifetime value\nDesign and manage a formal training and enablement program. Measure adoption rates, proficiency levels, and platform utilization against defined targets\nContribute to organizational change management as we create balance between agency or managed services-dependent operations to an internally owned platform capability\nDefine the operating model for how internal teams, agencies, and managed services interact with and consume the platform\nDevelop enablement frameworks, documentation standards, and onboarding resources for all platform user groups\nKey Outcomes\nPersonalization delivered at scale across channels on a well-governed platform\nA unified, compliant customer identity and data foundation\nA stable, standards-based platform with a clear path to internal ownership\nPreferred Experience and Education\nBachelor’s degree in Computer Science, Information Systems, Engineering, or a related field, or equivalent practical experience\n10+ years of martech, digital marketing technology, marketing operations, or digital experience platform roles, with a meaningful track record of technology platform implementation, strategy and leadership\nDeep, hands-on experience with the Adobe Experience Cloud ecosystem - specifically AEP, Real-Time CDP, AJO, CJA with Content Analytics, in addition to Adobe Experience Manager Sites and Assets, Dynamic Media, Adobe Target, and Workfront - gained through implementation or architecture ownership (not just tool usage)\nProven ability to transition from hands-on technical execution to platform strategy, architecture, and team leadership\nDeep understanding of identity resolution strategy - including cross-device identity stitching, identity namespace design, merge policy governance, and authenticated vs. unauthenticated profile management within AEP\nSolid understanding of data governance, privacy regulation (CCPA/GDPR), consent management, and the compliance obligations that apply to martech data\nDemonstrated change management experience - designing enablement programs, driving adoption across diverse user groups, and measuring organizational readiness and platform utilization\nExperience managing complex SI partner and managed services relationships, including SOW oversight, budget accountability, and knowledge transfer\nExperience architecting across applications, cloud platforms, APIs, integrations, data flows, identity, and security domains\nStrong understanding of modern integration patterns - APIs, microservices, event-driven architecture, and service orchestration\nExperience partnering with product managers and helping estimate and plan roadmap work\nExceptional stakeholder communication - equally fluent presenting to C-suite executives and working through business requirements with product teams and technical solutions with architects and engineering teams\nRequired Knowledge and Skills\nExperience building or leading a martech platform team from the ground up\nDirect implementation experience with Adobe Experience Platform, Real-Time CDP, AJO, and CJA\nOne or more Adobe certifications: Adobe Certified Multi-Solution Architect, AEP Foundations, AEP Architect, AEP Data Engineer, Real-Time CDP Developer, or AJO Developer / Practitioner\nExperience with PCI DSS, GDPR, PII handling, and compliance-relevant data flows\nExperience with OneTrust or similar consent and preference management platforms\nHospitality, travel, or consumer brand experience\nExperience defining operating models for martech platforms serving marketing, eCommerce, and agency teams\nWork Location\nThis is a remote based position, working from your home office in the state of your current residence.\nPay\nThe starting salary for this role is estimated to be between $160,000 and $210,000.\nActual base pay, however, will be determined based on several factors, which include but are not limited to: applicable skills, work experience, education, business needs, and market demands. \nThis position is bonus 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