{"id":1161124,"url":"https://alion.io/job/bet365-on-site-optimisation-content-specialist-2","title":"On-Site Optimisation & Content Specialist","company":{"id":3490,"name":"bet365","domain":"bet365.com","url":"https://alion.io/company/bet365","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"A","score":93,"open_postings":7,"ghost_share":0,"stale_share":0.286,"repost_share":0,"time_to_fill_p50_days":23,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sofia, Bulgaria"],"countries":["BG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Ahrefs","optional":false},{"name":"GA4","optional":false},{"name":"Google Sheets","optional":false},{"name":"LLM","optional":false},{"name":"Looker","optional":false},{"name":"Screaming Frog","optional":false},{"name":"Semantic Search","optional":false}],"status":"closed","first_seen_at":"2026-09-22T08:43:56Z","employer_posted_date":"2026-09-22","last_verified_at":"2026-10-08T00:42:49Z","board_verified":false,"closed_at":"2026-10-08T00:42:49Z","days_open":15,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":15},"description":"We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages.\nWe empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling and gaming. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.\nOur focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 million HTTP requests daily and process more than 1.5 million bets per hour at peak.\n As an On-Site Optimisation & Content Specialist, you will join the Company’s Performance team, working across regulated markets, optimising website structure & producing regular content to improve search engine rankings.\nAs an On-Site Optimisation & Content Specialist, you will support across multiple departments to drive best-in-class Organic Search results for the Business. You will coordinate with the Content, Development, Outreach and Paid teams to support continued Organic growth.\nWe are looking for a sports fan that is comfortable with writing and optimising news and evergreen content, briefing new pages, has a core interest in site optimisation, and can work closely and collaboratively on supporting the wider Editorial Content team.\n Experience in sports news-based content creation and News SEO\nAbility to create high-quality, engaging, and informative sports content, including blogs, sports articles, website copy and other content formats\nCompetent with key web and analytics tools (for example: GA4, Google Search Console, Screaming Frog, Ahrefs and Sitebulb)\nDemonstrated track record of driving business results through organic optimisations across multiple languages and markets\nKnowledge in technical SEO, in particular indexing and crawling\nAwareness of the concepts of Semantic Search, Entity Oriented Search and LLM’s\nExperience of analysing numerical data, statistics and presenting/visualising the data to the Business (Excel, Google Sheets, Looker Studio)\nCombines content writing and SEO expertise, creating content that is optimised for search engines while also being engaging and informative for users\nBulgarian native-level speaker with high proficiency in English\n Optimising content and regularly writing sports articles on the website\nKeeping up-to-date and ahead of the sporting calendar across all genres and fields, with an understanding of how to apply this within the context of the gambling industry\nMonitoring performance for the Bulgarian market and identifying potential issues and opportunities\nMonitoring the algorithms set by the search engines to keep up to date with changes\nAssisting with the delivery of SEO audits across the Company’s Sport, Gaming, News and Content sites across all TLDs\nPerforming keyword and topic research with an organic focus, combining the data with the pre-existing paid data and existing content available to feed into relevant teams\nCombining competitor analysis with query data from leading partners to refine our strategy on an ongoing basis\nSupporting the Content team through structured data opportunities and ensuring relevant content is being displayed for queries, and working to improve content for high volume queries, which are missing key content delivery.\nDelivering content creation, setting process, managing content calendars, and ensures content aligns with overall marketing objectives. \nAnalysing data and results to identify trends and insights to achieve maximum ROI\nBy applying to us you are agreeing to share your Personal Data in accordance with our Recruitment Privacy Notice - https://www.bet365careers.com/privacy-policy\nAt bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.","description_format":"text","description_chars":4518,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Bulgarian","level":"Proficiency (C2)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"Bulgaria","iso":"BG","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Gaming","Sports","Sports Betting","iGaming & Gambling"],"lifecycle":[{"event":"open","at":"2026-09-23T23:48:43Z"},{"event":"close","at":"2026-10-08T00:42:49Z"}],"visa":[],"liveness":null,"pay":null,"html_url":"https://alion.io/job/bet365-on-site-optimisation-content-specialist-2","json_url":"https://alion.io/job/bet365-on-site-optimisation-content-specialist-2.json","meta":{"generated_at":"2026-10-30T19:11:47Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":8488,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-31T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3490},"rest":"https://alion.io/mcp/rest/get_company?id=3490"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbet365-on-site-optimisation-content-specialist-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbet365-on-site-optimisation-content-specialist-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbet365-on-site-optimisation-content-specialist-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bet365-on-site-optimisation-content-specialist-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbet365-on-site-optimisation-content-specialist-2"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1161124}},{"tool":"search_jobs","arguments":{"company":"bet365.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1161124},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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