Marketing Video Editor
About the Role
Betr is looking for a Marketing Video Editor to join the team! This person will be responsible for producing high-quality, engaging video content tailored for various paid media platforms for the most followed daily fantasy brand on social. Your work will directly contribute to our marketing strategies by creating compelling narratives and visuals that engage our target audiences, while weaving in core messaging about our product and its offerings. You will collaborate closely with our marketing and media teams to ensure our content aligns with our brand identity and campaign goals. A candidate with a social-first mindset and the ability to operate in a fast-paced work environment is a great fit.
What You'll Do:
Edit, film, and produce raw material into a suitable, finished product ready for paid social media campaigns, primarily short form video content (15-60 seconds)
You are at the forefront of all video editing skills. You have deep experience in YouTube as well as TikTok
Instinctive taste level for good social content and ability to create it (look and feel of social content, pacing, music, messaging, copy, on-screen copy, hooks, etc.)
Collaborate with the marketing team to understand campaign objectives and target audiences, ensuring video content is aligned with these goals.
Maintain existing and implement new processes to bring operational efficiency to the video production and editing process
Manage video libraries and maintain digital files for easy access
Utilize Adobe Photoshop, Premiere Pro, After Effects and any other editing tools to create dynamic video ads that are optimized for performance across various platforms
Implement VFX/animation to enhance video content
Display exceptional copywriting skills to seamlessly blend product messaging and other marketing materials into engaging social content
Bring fresh ideas to the table in weekly brainstorming sessions for new batches of creative
Stay up-to-date with social media trends to help drive creativity for social ads
Work under tight deadlines while maintaining a high standard of accuracy and quality.
Analyze and report on video performance metrics and use data to inform future creative approaches, to gauge success, and identify areas for improvement.
Bonus Points:
You're a lifelong, passionate sports and casino fan with a deep understanding of how to engage fans
- You have a passion for consuming social content (i.e. spending your free time on TikTok, IG, Meta, etc.), especially in the sports or casino space
Requirements:
2+ years of proven experience as a video editor with a strong portfolio showcasing paid media campaigns & organic social media content - preference for YouTube experience
Experience with Adobe Premiere, Photoshop, and After Effects
Experience working with content creators and talent
Working knowledge of both social media platforms and digital production
Experience with designing and laying in GFX/VFX is a huge plus
Ability to work as a team and collaborate with various teams internally
Copywriting experience is a plus
Excellent verbal, written, and interpersonal skills with the ability to communicate clearly and effectively
Self-motivated and able to drive initiatives from end-to-end
Excellent organizational skills, the ability to be flexible, & prioritize responsibilities