{"id":613150,"url":"https://alion.io/job/betsson-crm-manager","title":"CRM Manager - Greece","company":{"id":668704,"name":"Betsson","domain":"betsson.com","url":"https://alion.io/company/betsson-2","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":82,"open_postings":33,"ghost_share":0,"stale_share":0.697,"repost_share":0.03,"time_to_fill_p50_days":45,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Malta"],"countries":["MT"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":23000,"max_usd":59000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2606},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-07-03T09:32:31Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-15T11:22:17Z","board_verified":true,"closed_at":null,"days_open":104,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":103},"description":"The Greek marketing team in Malta is looking for a CRM Manager who is passionate about sports and casino. This is a fantastic opportunity to work with our world class and award-winning brands. \nTHE WOW\nWe are looking for a CRM manager to join our dynamic team in Malta. You will be directly responsible for all the CRM lifecycle strategy. Oriented by data and business intelligence this role will plan and coordinate multi-channel, segmented life cycle campaigns. Main objectives are to drive conversion, early life, cross-sell, churn prevention and reactivation rates. It is an exciting and fast paced role that requires passion and an eye for detail.\nA flavour of what you will be doing:\nDevise and execute effective marketing programmes within the customer lifecycle\nWork closely with product managers to increase campaign ROI through tailor-made nurture programmes aimed at monetising players post the 1st interaction with a campaign\nBuild & automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement\nDefine the brands contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication\nChampion an ongoing tests & learn programme (A.B, MVT & Control group) & optimise marketing programmes based on learnings\nWork with BI & Data warehouse teams to facilitate real-time data-driven communication\nConduct analysis of the performance of all CRM journeys\nYOU'RE GOOD AT\nAt least four years of iGaming experience\nAt least two years of CRM experience\nExcellent communication skills\nAnalytical skills\nExcellent organisation skills\nFluent in both Greek and English \nCHALLENGE ACCEPTED?\nBy submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy","description_format":"text","description_chars":1838,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Greek","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Greece","iso":"GR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Sports Betting","iGaming & Gambling"],"lifecycle":[{"event":"open","at":"2026-09-10T18:21:38Z"},{"event":"close","at":"2026-10-12T13:44:45Z"},{"event":"reopen","at":"2026-10-14T12:42:05Z"}],"visa":[],"liveness":{"score":10,"band":"cold","label":"Long shot","p_open":1,"p_active":0.366,"p_room":0.28,"age_days":103,"expected_fill_days":45,"reasons":["conf:2","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-15T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/betsson-crm-manager","json_url":"https://alion.io/job/betsson-crm-manager.json","meta":{"generated_at":"2026-10-15T12:20:51Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":18969,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":668704},"rest":"https://alion.io/mcp/rest/get_company?id=668704"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbetsson-crm-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbetsson-crm-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbetsson-crm-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/betsson-crm-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbetsson-crm-manager"}]}