{"id":353487,"url":"https://alion.io/job/betterhelp-international-seoaeo-manager","title":"International SEO/AEO Manager","company":{"id":6949,"name":"BetterHelp","domain":"betterhelp.com","url":"https://alion.io/company/betterhelp","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":78,"open_postings":3,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":77,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Jose, United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":110000,"max":130000,"currency":"USD","period":"year","gross":null,"usd_annual":130000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Ahrefs","optional":false},{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"Gemini","optional":false},{"name":"LLM","optional":false},{"name":"Looker","optional":false},{"name":"Human-in-the-Loop","optional":true},{"name":"LinkedIn","optional":true}],"status":"live","first_seen_at":"2026-07-20T15:04:47Z","employer_posted_date":"2026-08-28","last_verified_at":"2026-11-01T03:06:35Z","board_verified":true,"closed_at":null,"days_open":103,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":103},"description":"Who are we and why should you join us?\nBetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there - as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.\nAs the International SEO/AEO Manager at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day - with a supportive community behind you the whole way.\nWhat are we looking for?\nWe're looking for an experienced International SEO/AEO Manager to own organic growth across our priority international markets. You'll sit at the intersection of technical strategy, content, and editorial - driving qualified user acquisition for a global brand operating in a highly regulated industry. As AI reshapes how people discover and consume information, this role requires equal fluency in traditional search and the emerging answer engine landscape: AI Overviews, blue links, LLMs, and beyond. You'll bring that lens to our Spanish, French, Dutch, and German markets and build the playbook for what comes next.\nWhat will you do?\nOwn international organic growth strategy across all priority markets, with success defined by increasing organic user acquisition through both traditional search and AI-driven discovery surfaces\nDevelop and execute AEO strategy: optimizing content for all search platforms with a clear-eyed approach to what's measurable in a rapidly evolving landscape\nMonitor and analyze how our brand and content appear across AI-powered search surfaces and build strategies to improve visibility and accuracy of representation\nOwn the operational model for multilingual SEO/AEO content production, leading a distributed ecosystem of international freelancers and agency partners\nDevelop and manage AI-assisted, human-reviewed content workflows, establish editorial quality frameworks and performance standards, and ensure high-quality execution and continuous optimization across markets.\nDrive technical SEO strategy with an international lens: site architecture, crawlability, indexation, hreflang implementation, Core Web Vitals, and structured data \nConsult on site structure decisions for international expansion, including subdomain vs. subdirectory strategy and URL architecture\nBuild and manage a content refresh program to maintain and improve rankings and answer engine presence across existing pages in all active languages\nPartner with content creators and translators, and leverage AI tools responsibly - maintaining accuracy, brand voice, and regulatory compliance while increasing output capacity\nDefine and report on KPIs tied to organic traffic, rankings, AI citation share, and user growth by market\nWhat will you NOT do?\nYou will NOT worry about \"runway\", \"cash left\", or \"how much time we have until the next round\". We have the startup DNA but we're fully backed and funded, all the way to success.\nYou will NOT be confined to your \"job\". You will get involved in product, marketing, business strategy, and almost everything we do.\nYou will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!\nYou will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.\nCan I work remotely?\nYes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our San Jose, CA office up to three times per year plus one company-wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel.\nRequirements\n5+ years of SEO experience, with at least 2 years focused on international/multilingual SEO\nDemonstrated understanding of AEO principles and hands-on experience optimizing content for AI-driven search surfaces \nExperience integrating AI tools (Claude, ChatGPT, Gemini, or similar) into content creation and editorial workflows, including quality control processes for regulated content\nProven track record of driving organic growth in non-English markets\nDeep technical SEO fluency\nExperience managing editorial or content teams, ideally across time zones and languages\nFamiliarity with content strategy and governance in regulated industries (healthcare, finance, legal, or similar)\nStrong analytical skills; comfortable in GSC, Ahrefs, LLM visibility tools, and Looker \nNice to Have\nExperience building AI content workflows with human-in-the-loop review at scale\nFamiliarity with how LLMs are trained and how that influences content discoverability and citation\nBackground in CMS internationalization (hreflang, locale routing, translation management systems)\nUnderstanding of E-E-A-T in regulated verticals\nFluency in one or more of our active languages (Spanish, French, Dutch, German) is a strong plus\nBenefits\nRemote work with regular in-person bonding experiences sponsored by the company\nCompetitive compensation \nHolistic perks program (including free therapy, employee wellness, and more)\nExcellent health, dental, and vision coverage\n401k benefits with employer matching contribution\nThe chance to build something that changes lives - and that people love\nAny piece of hardware or software that will make you happy and productive\nAn awesome community of co-workers\nThe base salary range for this position is $110,000 - $130,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2026. Total compensation is based on several factors - including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions.\nAt BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.\nNotice to Candidates:\nBetterHelp has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team - please know that we have no affiliation or connection to these situations. We only post open roles on our career page (betterhelp.com/careers) or reputable job boards like our officialLinkedIn orIndeed pages, and all official BetterHelp recruitment emails will come from the domain @betterhelp.com. Our commitment is to ensure a safe and transparent hiring experience for all candidates. We will never ask you for money, gift cards, or any form of payment during our hiring process, and we will never send money or checks to candidates. If you experience this, it is a scam.","description_format":"text","description_chars":7781,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Spanish","level":"All levels","optional":true}]},"benefits":["401k plan","Professional development"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Psychotherapy & Counseling","Digital Mental Health"],"lifecycle":[{"event":"open","at":"2026-09-05T19:08:35Z"}],"visa":[],"liveness":{"score":31,"band":"fade","label":"Fading","p_open":1,"p_active":0.699,"p_room":0.44,"age_days":102,"expected_fill_days":77,"reasons":["conf:0","win:tail","crowd:"],"computed_at":"2026-10-31T05:58:55Z"},"pay":{"stated_usd_annual":130000,"is_top_pay":false},"html_url":"https://alion.io/job/betterhelp-international-seoaeo-manager","json_url":"https://alion.io/job/betterhelp-international-seoaeo-manager.json","meta":{"generated_at":"2026-11-01T04:40:00Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":7142,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":6949},"rest":"https://alion.io/mcp/rest/get_company?id=6949"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbetterhelp-international-seoaeo-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbetterhelp-international-seoaeo-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbetterhelp-international-seoaeo-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/betterhelp-international-seoaeo-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbetterhelp-international-seoaeo-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":353487}},{"tool":"search_jobs","arguments":{"company":"betterhelp.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":353487},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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