{"id":2436269,"url":"https://alion.io/job/betterme-google-ads-demand-gen-manager","title":"Google Ads Demand Gen Manager","company":{"id":693573,"name":"BetterMe","domain":"betterme.world","url":"https://alion.io/company/betterme-2","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Breezy","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["UA"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":16000,"max_usd":41000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2798},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"YouTube","optional":false},{"name":"Instagram","optional":true},{"name":"LinkedIn","optional":true}],"status":"live","first_seen_at":"2026-10-13T09:25:13Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-24T22:08:03Z","board_verified":true,"closed_at":null,"days_open":11,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":11},"description":"About us:\nBetterMe - an all-in-one well-being ecosystem empowering millions to become better - physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.\nWe are scaling and our specialists are leveling up. Now we’re looking for a Google Ads Demand Gen Manager to join our team.\nYour impact:\nPlan, launch, and scale large-scale Google Ads campaigns with a strong focus on Demand Gen.\nDrive the video creative direction for YouTube and Demand Gen campaigns - creative testing, performance analysis, and hypothesis generation.\nConduct in-depth keyword, audience, competitor, and creative research to identify growth opportunities.\nManage campaign budgets, bidding strategies, and performance optimization to maximize ROI and business impact.\nCollaborate with motion designers and creative teams, create clear briefs to develop high-performing creatives.\nAnalyze campaign and creative performance, identify trends, and proactively drive improvements based on data insights.\nShape and implement user acquisition strategies focused on performance and scalability.\nAbout you:\n3+ years of hands-on experience managing and optimizing Google Ads campaigns.\nStrong experience working with Demand Gen campaigns within the last year.\nProven track record with large budgets and campaign scaling.\nDeep understanding of video-first advertising approaches, especially for YouTube and Demand Gen campaigns.\nSolid knowledge of Google Analytics, Google Ads metrics, attribution models, and performance analysis.\nConfident work with the creative side of performance marketing campaigns and scaling acquisition strategies.\nIntermediate level of English or higher.\nStrong analytical thinking, attention to detail, and a data-driven approach to decision-making.\nResults-oriented mindset with clear business and performance focus.\nAbility to work independently, prioritize effectively, and drive initiatives proactively.\nWhat you get at BetterMe:\nA mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.\nTrust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.\nGrowth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.\nFlexible work format. Choose what works best for you - office, remote, or hybrid.\nWellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities - everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.\nHealth insurance & corporate doctor.\nOpen communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.\nSupport for sports events. We cover entry fees and encourage the team to compete and participate together.\nModern equipment. We provide new hardware and everything you need for productive work.\nLegal & finance support. Experienced lawyers and financial specialists are always there to help - from documents to personal consultations.\nFind more about us on social media platforms: Instagram, LinkedIn.","description_format":"text","description_chars":3318,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Intermediate (B1)","optional":false}]},"benefits":["Flexible schedule","Growth opportunities","Health insurance"],"hiring_locations":[{"name":"Ukraine","iso":"UA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Fitness","Consumer Health Apps"],"lifecycle":[{"event":"open","at":"2026-10-13T10:46:06Z"}],"visa":[],"liveness":{"score":83,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.832,"p_room":1,"age_days":10,"expected_fill_days":34,"reasons":["conf:3","win:early"],"computed_at":"2026-10-24T06:02:35Z"},"pay":null,"html_url":"https://alion.io/job/betterme-google-ads-demand-gen-manager","json_url":"https://alion.io/job/betterme-google-ads-demand-gen-manager.json","meta":{"generated_at":"2026-10-24T23:31:54Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":34620,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":693573},"rest":"https://alion.io/mcp/rest/get_company?id=693573"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbetterme-google-ads-demand-gen-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbetterme-google-ads-demand-gen-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbetterme-google-ads-demand-gen-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/betterme-google-ads-demand-gen-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbetterme-google-ads-demand-gen-manager"}]}