{"id":1277392,"url":"https://alion.io/job/bharat-intelligence-marketing-manager","title":"Marketing Manager","company":{"id":3806541,"name":"Bharat Intelligence","domain":"phala.work","url":"https://alion.io/company/bharat-intelligence","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":true,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mumbai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":9000,"max_usd":21000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":12},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-07-14T00:00:00Z","employer_posted_date":"2026-07-14","last_verified_at":"2026-10-15T06:23:02Z","board_verified":true,"closed_at":null,"days_open":93,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":93},"description":"Marketing Manager Location: Mumbai Function: Marketing, Brand, Growth & Communications Working Days: 6 days a weekReporting To: Founder / Central Leadership\nAbout the Role Bharat Intelligence is building the operating system for agricultural labour and services in India. We operate across both sides of the marketplace: farmer demand and labour supply. As Marketing Manager - Mumbai, you will own marketing across geographies, crops, and operating clusters. This includes ATL, BTL, brand, PR, field campaigns, launch marketing, farmer communication, labour communication, and growth support for city and category teams. This is not a corporate brand-only role. You will work closely with field teams, farmers, labourers, village influencers, local partners, media, and central leadership to build Bharat Intelligence into a trusted name across rural markets. Your job is to make farmers trust us, labourers join us, local communities recognise us, and the market remember us. Key Responsibilities 1. Own Marketing Across Demand & Supply You will build marketing programs for both sides of Bharat Intelligence’s marketplace. On the farmer demand side, you will:\nDrive awareness and trust among farmers across operating geographies.\nSupport farmer acquisition for services such as agri-labour, fruit care, harvesting, and crop-specific operations.\nBuild local campaigns around crop seasons, peak labour demand, and cluster launches.\nCreate farmer-facing communication that explains our services clearly and credibly.\nSupport city, cluster, and category teams with collateral, campaigns, and lead generation. On the labour supply side, you will:\nBuild campaigns to attract local and migrant labourers.\nCreate communication around earning opportunities, reliability, work availability, payment trust, and safety.\nSupport labour sourcing teams with village-level campaigns, posters, audio messages, WhatsApp creatives, and referral programs.\nHelp build Bharat Intelligence as a trusted labour platform across worker communities. Outcome: Marketing drives both farmer bookings and labour availability across geographies. 2. ATL & Brand Marketing You will own above-the-line marketing initiatives that build awareness and credibility. You will:\nPlan and execute regional ATL campaigns across relevant geographies.\nManage outdoor branding such as hoardings, wall paintings, banners, rural visibility, and local media.\nBuild consistent brand messaging across farmer, labour, and partner audiences.\nDevelop brand assets, campaign themes, taglines, and market-facing narratives.\nEnsure every geography uses a consistent but locally relevant Bharat Intelligence brand language.\nTrack brand visibility and recall in priority markets. Outcome: Bharat Intelligence becomes a known and trusted brand in agricultural labour and services. 3. BTL, Field & Rural Activation You will own on-ground marketing execution across villages, clusters, mandis, labour hubs, and farmer networks. You will:\nDesign and execute BTL campaigns for farmer acquisition and labour sourcing.\nRun village meetings, farmer demos, local events, referral drives, and cluster launch activations.\nSupport field teams with scripts, pitch decks, flyers, posters, banners, and WhatsApp material.\nCreate geography-specific campaigns around crop cycles and seasonal labour demand.\nCoordinate with city teams to identify high-priority villages, farmer groups, and labour pockets.\nTrack campaign effectiveness through leads, conversions, bookings, and repeat usage. Outcome: Field marketing directly improves demand generation, supply acquisition, and local trust. 4. PR, Communications & Reputation You will manage Bharat Intelligence’s external voice and reputation. You will:\nBuild and execute PR plans across business, agriculture, startup, rural economy, and regional media.\nIdentify stories around farmers, labourers, rural transformation, agri-tech, and employment.\nCoordinate with agencies, journalists, local media, and industry platforms.\nDraft press notes, founder quotes, articles, announcements, and media briefs.\nManage communication during launches, milestones, partnerships, and sensitive situations.\nBuild credibility for Bharat Intelligence with farmers, workers, partners, investors, and the wider ecosystem. Outcome: Bharat Intelligence is seen as a serious, credible, and category-defining company. 5. Launch Marketing Across Geographies You will support new city, cluster, and category launches. You will:\nCreate launch playbooks for new geographies and crop categories.\nPlan pre-launch, launch, and post-launch marketing activities.\nWork with city heads, category managers, and operations teams to build local demand and supply.\nIdentify the right local channels for each market: farmer networks, local leaders, WhatsApp groups, input dealers, mandis, labour points, transport hubs, and community spaces.\nBuild early trust before operations scale.\nConvert launch learnings into repeatable marketing systems. Outcome: Every new geography launches with stronger awareness, faster adoption, and better ground credibility. 6. Content, Creative & Collateral You will own practical, high-impact communication across formats. You will:\nCreate farmer-facing and labour-facing content in simple, local, trust-building language.\nDevelop brochures, posters, banners, pitch decks, WhatsApp forwards, audio notes, videos, testimonials, and case studies.\nWork with designers, agencies, videographers, and field teams to produce content.\nCapture stories from farmers, labourers, supervisors, and city teams.\nBuild a central repository of reusable marketing assets.\nEnsure all content is accurate, locally relevant, and aligned with field realities. Outcome: Field teams have strong, clear, usable marketing material that improves conversion. 7. Digital, Social & Community Marketing You will manage digital channels that support brand, hiring, acquisition, and credibility. You will:\nManage social media presence across relevant platforms.\nCreate content around farmer success stories, labour impact, market insights, launches, and company milestones.\nUse WhatsApp and community channels for farmer and labour communication.\nSupport digital lead generation where relevant.\nBuild campaigns that connect online credibility with offline conversion.\nTrack engagement, reach, inbound leads, and content effectiveness. Outcome: Bharat Intelligence builds a strong public identity while supporting real business growth. 8. Cross-Functional Marketing Support You will work closely with operations, category, supply, demand, and leadership teams. You will:\nSupport city CEOs and category managers with campaign planning and local execution.\nWork with labour sourcing teams to improve worker acquisition.\nWork with farmer-facing teams to improve trust and conversion.\nAlign marketing calendars with crop cycles, launch timelines, and peak labour demand.\nBuild simple dashboards for campaign performance.\nBring market feedback back to leadership for better positioning and product decisions. Outcome: Marketing becomes a growth engine for the business, not just a support function.\nRequirements Who We’re Looking For Must-Haves •4-8 years of experience in marketing, brand, growth, rural marketing, field marketing, PR, or communications. •Experience managing ATL and BTL campaigns. •Strong understanding of rural, semi-urban, or field-led customer acquisition. •Ability to work across both strategy and execution. •Strong writing and communication skills. •Comfort working with field teams, agencies, vendors, and local partners. •Ability to travel to operating geographies when required. •Strong ownership mindset and ability to work in a fast-moving startup environment.","description_format":"text","description_chars":7719,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-26T02:11:05Z"}],"visa":[],"liveness":{"score":11,"band":"cold","label":"Long shot","p_open":1,"p_active":0.399,"p_room":0.28,"age_days":93,"expected_fill_days":33,"reasons":["conf:3","win:tail","crowd:"],"computed_at":"2026-10-15T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/bharat-intelligence-marketing-manager","json_url":"https://alion.io/job/bharat-intelligence-marketing-manager.json","meta":{"generated_at":"2026-10-15T09:34:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14377,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3806541},"rest":"https://alion.io/mcp/rest/get_company?id=3806541"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbharat-intelligence-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbharat-intelligence-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbharat-intelligence-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bharat-intelligence-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbharat-intelligence-marketing-manager"}]}