{"id":3271132,"url":"https://alion.io/job/bic-associate-manager-general-trade-vietnam","title":"Associate Manager, General Trade - Vietnam","company":{"id":2693105,"name":"BIC","domain":"bic.com","url":"https://alion.io/company/bic-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Management","role_family":"Management","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Ho Chi Minh City, Vietnam"],"countries":["VN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":9000,"max_usd":21000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2171},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Office","optional":true}],"status":"live","first_seen_at":"2026-10-16T02:00:00Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-29T18:51:53Z","board_verified":true,"closed_at":null,"days_open":13,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":13},"description":"Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.\nOur culture encourages a \"roll up your sleeves and get the job done\" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.\nJOB SUMMARY\nThe National GT Sales Manager - Vietnam is responsible for growing BIC's business within the GT channel across Vietnam. The role owns the sales plan (develop and implement to achieve sales target (including wholesales, retails and B2B channel). Working closely with distributors as logistics and execution partners, the role drives sales growth, distribution expansion, market share gains and profitable customer development while ensuring excellent in-market execution.\nRESPONSIBILITIES\n\nBusiness Growth\nDeliver sales, profitability and market share objectives.\nPlan & execute promotional & incentive plans and maximize return on investments.\nIdentify growth opportunities & issues through category, pricing and customer analysis.\nDevelop new channel (B2B) to grow business.\nDistributor & Execution Management\nDevelop and manage relationship with distributor and their sub-distributors & key customers.\nAlign distributor with customer plans and priorities.\nEnsure execution excellence, product availability and visibility compliance.\nMonitor customer performance and drive corrective actions when required.\nRoute To Market review an optimization\nManage and optimize the route to market, ensuring effective coverage and operational efficiency.\nSales force training & coaching\nTrack & review sales force’s efficiency and have action plan for improvement.\nCoach, train, and supervise sales staff to ensure compliance with company standards and achievement of sales objectives.\nPlanning & Collaboration\nProvide accurate forecasts and business updates.\nWork closely with Marketing, Supply Chain, Finance and Customer Service teams.\nKey Performance Indicators / Key Figures\nBusiness Performance\nNet Sales Growth vs Budget\nSell-Out Growth\nMarket Share Growth\nCustomer Development\nJBP Achievement\nDistribution Growth (Numerical & Weighted)\nNew channel growth (B2B)\nExecution Excellence\nFundamental KPIs achievement\nNew Product Launch Success\nSales team’s efficiency improvement\nVisibility compliance\nFinancial Performance\nTrade Investment ROI\nForecast Accuracy\nPrevious / Professional Experience:\nRequired\nMinimum 7 years of FMCG sales - GT Channel experience.\nProven experience managing General Trade, RTM.\nExperience working with distributor-led business models.\nDemonstrated success in delivering sales growth and profitability targets.\nDesired\nExperience with B2B channel.\nExperience in Cigarettes, Lighters, Shavers is a plus\nExposure to Category Management and Revenue Growth Management initiatives\nEducation & Additional Requirements:\n\nEducation\nBachelor's Degree in Business Administration, Marketing, Economics, Sales or a related discipline.\nMBA or postgraduate qualification is an advantage.\nLanguages\nFluent Vietnamese and English (written and spoken).\nAdditional Requirements\nBased in HCM City, Vietnam.\nWillingness to travel regularly across nationwide.\nStrong analytical, communication skills.\nProficiency in Microsoft Office applications.\nExperience working within multicultural and cross-functional environments.\nBIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.\nBIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.","description_format":"text","description_chars":4592,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[{"language":"Vietnamese","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"Vietnam","iso":"VN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Office Supplies & Stationery","FMCG & Consumer Brand Groups"],"lifecycle":[{"event":"open","at":"2026-10-26T11:44:05Z"}],"visa":[],"liveness":{"score":73,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.809,"p_room":0.9,"age_days":13,"expected_fill_days":21,"reasons":["conf:17","velocity","win:mid","comp:junior,brand"],"computed_at":"2026-10-29T05:49:05Z"},"pay":null,"html_url":"https://alion.io/job/bic-associate-manager-general-trade-vietnam","json_url":"https://alion.io/job/bic-associate-manager-general-trade-vietnam.json","meta":{"generated_at":"2026-10-29T23:42:28Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":34872,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2693105},"rest":"https://alion.io/mcp/rest/get_company?id=2693105"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbic-associate-manager-general-trade-vietnam"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbic-associate-manager-general-trade-vietnam"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbic-associate-manager-general-trade-vietnam"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bic-associate-manager-general-trade-vietnam\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbic-associate-manager-general-trade-vietnam"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3271132}},{"tool":"search_jobs","arguments":{"company":"bic.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3271132},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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