{"id":3653527,"url":"https://alion.io/job/bic-associate-manager-trade-marketing-3","title":"Associate Manager, Trade Marketing","company":{"id":2693105,"name":"BIC","domain":"bic.com","url":"https://alion.io/company/bic-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":{"grade":"A","score":95,"open_postings":5,"ghost_share":0,"stale_share":0.2,"repost_share":0,"time_to_fill_p50_days":24,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Management","role_family":"Management","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Lagos, Nigeria"],"countries":["NG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Excel","optional":false},{"name":"Microsoft Office","optional":false}],"status":"live","first_seen_at":"2026-10-22T02:00:00Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-11-06T01:51:06Z","board_verified":true,"closed_at":null,"days_open":15,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":15},"description":"Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.\nOur culture encourages a \"roll up your sleeves and get the job done\" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.\nJOB DESCRIPTION\nMAIN RESPONSIBILITIES / TASKS\nTrade Marketing Strategy & Planning\nBuild and implement annual Trade Marketing plans by category, channel and customer, aligned with cluster growth objectives and the stationeries acceleration priority in Nigeria\nTranslate global and regional brand strategies into locally relevant trade initiatives that drive penetration, distribution, visibility and demand growth\nAdapt plans to Nigerian market specificities: traditional trade dominance, wholesalers, sub-distributors and emerging channels\nIdentify growth opportunities to recruit new consumers and increase category penetration: assortment recommendations, visibility programs and channel activation…\nDistributor Management & Capability building\nAct as the distributor's primary counterpart for all Marketing matters (activation plans, POSM, merchandising, trade programs), in coordination with the Business Development Manager, who owns the commercial relationship\nBuild strong relationships and ensure alignment on priorities, execution standards and business objectives\nBuild distributor marketing and merchandising capabilities through training and best-practice\nIn-store Execution Excellence\nDefine and deploy merchandising and visibility guidelines across channels; ensure best-in-class execution of trade initiatives (POSM, activations, promotions)\nMonitor execution quality, improve shopper conversion at POS, take corrective actions where needed\nBudget & Performance Management\nManage Trade Marketing budgets with optimal allocation of resources, tracking ROI and continuously improving trade spend efficiency and execution effectiveness\nTrack performance of trade initiatives through relevant KPIs and recommend corrective actions\nCross-functional Collaboration\nMonitor and analyze market, customer, competitor and shopper data (incl. Nielsen where available) to generate actionable insights\nWork closely with Marketing, Sales and Supply teams to ensure alignment of plans and priorities\nShare market insights, consumer and customer understanding, execution feedback and best practices with regional teams\nPrice Monitoring and Market Intelligence Gathering\nConduct regular store visits, market walks, distributor check to capture competitor shelf price, promo price and trade offers.\nShare ad-hoc, monthly value chain analysis by channel and competitive activities reports with local management team\nTranslate data into what we should do in trade.\nKEY PERFORMANCE INDICATOR / KEY FIGURES\nSales Growth in line with company’s Rolling Forecast for the region\nVolume & Value Market Share as per targets (when tracked)\nNumeric and Weighted Distribution across priority channels\nOn time In Full Marketing plans executions, with results and ROI as per plan, and in compliance with brand standards\nSpend within approved budget with phasing respected quarterly\nIn-store execution quality and activation effectiveness with measurable uplift from plans\nCANDIDATE PROFILE: QUALIFICATIONS/ TECHNICAL SKILLS\nQualifications and Experience\nEducation: University degree in Marketing, Business, Engineering or equivalent\nExperience: Min 5 years of trade marketing experience in an FMCG company.\nExperience in multi-market or distributor-led environment including Egypt is a strong asset\nLanguages: Fluent in English, written and spoken.\nTools: Proficient in MS Office, intermediate/advanced Excel and PowerPoint\nFinance/RGM: Exposure to merchandising, animation and POSM agencies / suppliers. Familiarity with Revenue Growth Management principles, and prior experience in sales or account management with agencies is also valuable.\nPROFESSIONAL COMPETENCIES\nCustomer & shopper understanding:\nUnderstands retail landscape: traditional trade, sub-distributors, modern trade\nAnalyzes shopper trends and market insights, translating them into actionable trade initiatives\nInterprets research (Nielsen, consumer studies) and translates into clear actions\nUnderstands retail landscape: traditional trade, sub-distributors, modern trade\nAnalyzes shopper trends and market insights, translating them into actionable trade initiatives\nInterprets research (Nielsen, consumer studies) and translates into clear actions\nInteracts with various levels in a customer organization to discuss opportunities and resolve issues\nCategory knowledge\nDeep knowledge of BIC portfolio and competitive landscape\nCapable of recommending assortment, pricing, and promotional strategies to drive growth\nTrade Execution & Campaign Management\nPlans and executes trade campaigns end-to-end based on the annual Initiative Master Plan\nMonitors ROI and adjusts plans based on performance\nCommunication & Collaboration\nArticulates ideas clearly in a written and verbal format\nShares best practices and escalates risks and opportunities early with proposed solutions\nPresents plans confidently to distributors, customers and sales teams\nProject & budget management\nManages multiple projects simultaneously with attention to detail\nMeets deadlines and tracks spend vs plan rigorously\nDistributor & stakeholder management\nBuilds productive relationships with distributor partners\nInfluences without direct authority\nBIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.\nBIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.","description_format":"text","description_chars":6727,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Office Supplies & Stationery","FMCG & Consumer Brand Groups"],"lifecycle":[{"event":"open","at":"2026-11-03T00:58:15Z"}],"visa":[],"liveness":{"score":75,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.835,"p_room":0.9,"age_days":14,"expected_fill_days":24,"reasons":["conf:3","velocity","win:mid","comp:junior,brand"],"computed_at":"2026-11-05T05:54:30Z"},"pay":null,"html_url":"https://alion.io/job/bic-associate-manager-trade-marketing-3","json_url":"https://alion.io/job/bic-associate-manager-trade-marketing-3.json","meta":{"generated_at":"2026-11-06T05:36:10Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":9836,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2693105},"rest":"https://alion.io/mcp/rest/get_company?id=2693105"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbic-associate-manager-trade-marketing-3"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbic-associate-manager-trade-marketing-3"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbic-associate-manager-trade-marketing-3"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bic-associate-manager-trade-marketing-3\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbic-associate-manager-trade-marketing-3"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3653527}},{"tool":"search_jobs","arguments":{"company":"bic.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3653527},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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