{"id":2153915,"url":"https://alion.io/job/bic-associate-manager-trade-marketing","title":"Associate Manager, Trade Marketing","company":{"id":2693105,"name":"BIC","domain":"bic.com","url":"https://alion.io/company/bic-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Management","role_family":"Management","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kenya"],"countries":["KE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":24000,"max_usd":53000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1820},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-09T04:53:00Z","employer_posted_date":null,"last_verified_at":"2026-10-09T04:53:00Z","board_verified":false,"closed_at":null,"days_open":7,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":7},"description":"Sales & Marketing Jobs, BIC Jobs. Associate Manager, Trade Marketing executes trade strategies, channel growth, and point-of-sale promotions, requires a Business/Marketing Degree and 3+ years trade marketing experience. Full-time role in Nairobi.\n\nThe Role:\n\nThe Associate Manager, Trade Marketing – Uganda is responsible for driving trade marketing initiatives across the Uganda cluster, with a strong focus on growing the Lighters and Shavers categories through distribution expansion, channel development, and best-in-class execution. The role adapts regional strategies into locally relevant trade plans, strengthens distributor partnerships, identifies growth opportunities, and collaborates with Sales and Marketing to improve market coverage, brand visibility, and sustainable business growth while building trade marketing capabilities across all BIC categories.\n\nMain Responsibilities / Tasks:\n\nDrive in-store execution excellence by ensuring superior visibility, merchandising standards, planogram compliance, and product availability across priority outlets.\n\nImprove the deployment and execution of Point-of-Sale Materials (POSM) to maximize brand visibility and shopper engagement at retail.\n\nProvide regular market, shopper, and competitor insights to identify opportunities and support commercial and marketing strategies.\n\nAnalyze sales, distribution, and trade promotion data to measure effectiveness, monitor KPIs, and recommend corrective actions.\n\nPlan, execute, and evaluate trade promotions in collaboration with the Business Development Manager (BDM) to drive sales and market share growth.\n\nSupport the planning and execution of Below-the-Line (BTL) activities, consumer activations, and retail engagement programs.\n\nChampion trade marketing initiatives to accelerate the growth of BIC Pocket Lighters and BIC Shavers through enhanced visibility, promotions, and customer engagement.\n\nCoordinate stationery trade marketing activities to improve distribution, visibility, and promotional execution across key product categories.\n\nManage the trade marketing budget, ensuring effective resource allocation, cost control, and optimal return on investment.\n\nMonitor and report trade marketing performance against agreed KPIs, providing actionable recommendations for continuous improvement.\n\nBuild strong cross-functional partnerships with Sales, Marketing, Supply Chain, Finance, Customer Service, and regional teams.\n\nAct as the primary Trade Marketing contact in Uganda, ensuring alignment between local and regional teams while driving flawless execution of strategic priorities.\n\nKey Performance Indicators\n\nDeliver annual sales growth targets for Uganda.\n\nIncrease market share across Stationery, Pocket Lighters, and Shavers categories.\n\nAchieve execution compliance for all planned trade activities.\n\nDrive POSM deployment and visibility compliance across channels.\n\nDeliver planned trade promotions and BTL activities on schedule.\n\nGenerate positive ROI on trade marketing investments.\n\nSubmit timely and accurate trade performance and market intelligence reports.\n\nMaintain strong stakeholder satisfaction through effective cross-functional collaboration.\n\nRequirements:\n\nBachelor’s degree in Marketing, Business Administration, or a related field.\n\nMinimum of 3 years’ experience in Trade Marketing, Marketing, or a related commercial role.\n\nExperience in FMCG and a multi-market or distributor\n\nHow to Apply\n\nClick here to 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