{"id":3735916,"url":"https://alion.io/job/bic-senior-digital-marketing-manager","title":"Senior Digital Marketing Manager","company":{"id":2693105,"name":"BIC","domain":"bic.com","url":"https://alion.io/company/bic-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":{"grade":"A","score":92,"open_postings":3,"ghost_share":0,"stale_share":0.333,"repost_share":0,"time_to_fill_p50_days":24,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-04T09:38:28Z","employer_posted_date":"2026-11-03","last_verified_at":"2026-11-04T20:50:05Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Tangle Teezer is a global brand on a simple mission: to give everyone healthier-looking hair with less breakage since 2007. Our gentle brushes are tools for every hair type-from straight to coily-and every routine, helping you go from detangling and blow-drying to styling. Our products are your daily dose of confidence, ready to take on whatever tangles life throws your way.\nTangle Teezer is a proud brand within BIC World, a community of iconic and inventive brands that have created simple, joyful products for over 75 years. As part of BIC World, we're dedicated to reimagining everyday essentials in new, sustainable, and responsible ways. Our culture thrives on a \"roll up your sleeves\" mindset, empowering self-starters and innovators to take ownership of their careers and make a meaningful, global impact.\nWe are seeking a Senior Digital Marketing Manager to lead the Tangle Teezer’s overarching digital marketing strategy and media activation across key retail and consumer channels. Reporting directly to the US Head of Marketing, this role will be responsible for driving profitable growth through digital marketing and retail media (Ulta, Target, Walmart, etc), paid search, paid social, and CTV, with a particular focus on scaling our Amazon business through Amazon Marketing Services (AMS) and Amazon DSP.\nThe Senior Digital Marketing Manager will develop the integrated digital strategy, lead strategic direction across retail paid search platforms, and ensure our media ecosystem works together to drive both brand awareness and measurable conversion. This role will also manage and mentor the Digital Marketing Manager, providing strategic direction and developing the capabilities of the broader digital marketing function.\nWorking closely with the Head of Marketing, the ideal candidate will help shape the brand’s consumer acquisition strategy and translate broader marketing objectives into a cohesive, data-driven digital media plan.\nKey Responsibilities\nDevelop and lead the overarching US digital marketing strategy, ensuring activity supports brand, commercial, retail, and revenue objectives.\n\nOwn integrated media planning across retail media, paid search, paid social, CTV, Amazon AMS, Amazon DSP, DTC, and emerging digital channels.\n\nDefine channel roles, investment allocation, audience strategy, KPIs, and measurement frameworks across the digital ecosystem.\n\nLead Amazon and retail media strategy, including campaign planning, budget management, optimization, performance reporting, and full-funnel growth opportunities.\n\nAnalyze performance across channels and translate data into clear recommendations that improve media efficiency, customer acquisition, conversion, and ROI.\n\nPartner cross-functionally with Brand Marketing, E-commerce, Retail Sales, Influencer, Creative, Finance, Analytics, and Global/UK E-commerce teams to align digital activity with broader business priorities.\n\nManage and mentor the Digital Marketing Manager, providing strategic direction, coaching, prioritization, and performance feedback.\n\nOwn digital media budgets and ensure plans are delivered within budget while identifying opportunities for incremental value and profitable growth.\n\nManage relationships with agencies, Amazon partners, technology partners, and key media platforms, holding partners accountable for strategic and financial performance.\n\nStay current on digital media trends, platform capabilities, privacy changes, and emerging opportunities within beauty and consumer marketing.\n\nQualifications\n5-7+ years of experience in digital marketing, performance marketing, media, e-commerce, or a related field.\n\nPrior people-management experience, with demonstrated ability to coach, develop, and lead direct reports.\n\nExperience managing Amazon AMS and Amazon DSP is required.\n\nStrong experience across multiple digital channels, including retail media, paid search, paid social, and CTV/video.\n\nExperience in beauty, haircare, fashion, wellness, or another premium consumer category strongly preferred.\n\nProven experience developing integrated, full-funnel digital marketing strategies.\n\nStrong understanding of retail media and the relationship between digital media investment and e-commerce sales.\n\nHighly analytical with the ability to translate complex performance data into clear strategic recommendations.\n\nExperience managing significant media budgets and agency relationships.\n\nStrong understanding of digital measurement, attribution, audience targeting, and media optimization.\n\nExcellent cross-functional communication and project management skills.\n\nComfortable operating in a fast-paced, entrepreneurial environment with a high degree of ownership.\n\nStrong business acumen and ability to connect media performance to broader company and commercial objectives.\n\nWhat it means to be part of Tangle Teezer:\nAt Tangle Teezer, being part of our PAC means being Proud, Authentic, and Championing each other every day.\nProud: We are passionately proud to do things differently, so we perform brilliantly-just like our hair tools.\n\nAuthentic: We welcome everyone as they are, we bring our true selves to work and show up as who we want to be.\n\nChampion: We are champions of one another, our brand, and our environment.\n\nJoin us and embrace these values to help create, innovate, and deliver products that people love-together. To see more about our culture and what makes us unique, click here.\nThe good Stuff:\nFor all your hard work and dedication, we have fantastic rewards for you -\nFlexible working hours with core hours from 10am to 4pm\n\nWorking 2 days in the office and 3 days from home\n\nSalary from 117,000-146,300 (pay is based on a number of factors and may vary depending on job-related knowledge, skills, and experience).\n\nPerformance-related bonus of 15% based on annual salary\n\n27 days holiday, with the option to buy or sell holiday days\n\n2 volunteering days per year\n\n10 days working from any location of your choice\n\nFlexible public holidays-choose the standard public holidays or swap them for dates that are more meaningful to you\n\nEnhanced family policies\n\nSupportive Period & Menopause Policies\n\n401(k) scheme\n\nDental insurance, Vision insurance, and Life Insurance.\n\nHealthcare medical insurance\n\nOffice perks incl. free breakfasts, snacks, and Happy Hour.\n\nMeeting-free Fridays with an early 4:00 pm finish to kickstart your weekend!\n\nPet friendly office. Bring your furry friend to work with you!\n\nBIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.\nBIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.","description_format":"text","description_chars":7411,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Dental insurance","Flexible schedule","Growth opportunities","Health insurance","Life insurance","Pet friendly","Vision insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Office Supplies & Stationery","FMCG & Consumer Brand Groups"],"lifecycle":[{"event":"open","at":"2026-11-04T09:38:28Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":24,"reasons":["conf:2","win:early","comp:brand"],"computed_at":"2026-11-04T22:58:59Z"},"pay":null,"html_url":"https://alion.io/job/bic-senior-digital-marketing-manager","json_url":"https://alion.io/job/bic-senior-digital-marketing-manager.json","meta":{"generated_at":"2026-11-04T22:58:59Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1233,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-05T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2693105},"rest":"https://alion.io/mcp/rest/get_company?id=2693105"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbic-senior-digital-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbic-senior-digital-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbic-senior-digital-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bic-senior-digital-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbic-senior-digital-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3735916}},{"tool":"search_jobs","arguments":{"company":"bic.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3735916},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}