Digital Marketing Executive

We are looking for a highly motivated Digital Marketing Executive to design, develop, and execute data-driven omnichannel marketing campaigns, marketing automation, customer journey orchestration, and campaign execution.

The core responsibilities for the job include the following:

Marketing Automation and Campaign Management:

• Design, develop, execute, and optimize omnichannel marketing campaigns using Salesforce Marketing Cloud.
• Build and manage customer journeys using Journey Builder.
• Configure and manage Email Studio, Automation Studio, Contact Builder, Mobile Studio, and other SFMC modules.
• Create dynamic customer segments and audience lists based on business requirements.
• Build personalized campaigns using dynamic content and AMPscript.
• Monitor campaign performance and continuously optimize customer engagement.

Customer Data and CRM:

• Design and maintain customer data models within Salesforce Marketing Cloud and Snowflake.
• Develop customer segmentation strategies using SQL.
• Perform data extraction, cleansing, validation, transformation, and enrichment activities.
• Ensure customer data quality, integrity, and governance across marketing platforms.
• Support integration between Salesforce Marketing Cloud, Salesforce CRM (SFDC), and external systems.

Data Engineering and Analytics:

• Develop SQL queries for campaign targeting, reporting, and customer segmentation.
• Perform data manipulation using SQL and basic Python.
• Build and maintain Snowflake data models to support CRM campaigns.
• Generate campaign reports and insights.
• Analyze campaign performance and recommend optimization strategies.

Customer Journey and Engagement:

• Design customer lifecycle journeys across multiple communication channels.
• Build automated customer journeys for acquisition, onboarding, engagement, retention, and reactivation.
• Create consumer survey logic and interactive engagement experiences.
• Design campaign innovations such as gamification, quizzes, interactive emails, and customer engagement initiatives.

Omnichannel Communication:

• Configure and manage communication channels, including email, WhatsApp, and RCS messaging.
• Build and optimize WhatsApp conversational flows and customer engagement journeys.
• Support the implementation of new digital communication channels as required.

Integrations and Technical Development:

• Build responsive email templates and landing pages using HTML/CSS.
• Implement basic JavaScript for landing pages, forms, and campaign enhancements.
• Troubleshoot automation, integration, and campaign issues.

Governance and Collaboration:

• Collaborate with Global IT, Customer Experience, Business, and Information Security teams on CRM initiatives.
• Ensure marketing campaigns comply with organizational policies, security standards, and data privacy regulations.
• Participate in solution design discussions and recommend best practices for marketing automation.
• Document campaign processes, technical specifications, and implementation guidelines.

Requirements:

• Any graduate.
• 1+ years of experience in digital marketing.