{"id":3165247,"url":"https://alion.io/job/bilt-senior-manager-lifecycle-marketing","title":"Senior Manager, Lifecycle Marketing","company":{"id":93259,"name":"Bilt","domain":"bilt.com","url":"https://alion.io/company/bilt-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Gem","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":27,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":120000,"max":150000,"currency":"USD","period":"year","gross":null,"usd_annual":150000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false}],"status":"live","first_seen_at":"2026-06-18T14:25:27Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-10-25T00:59:23Z","board_verified":true,"closed_at":null,"days_open":128,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":127},"description":"What is Bilt?\nBilt is the membership for where you live.\nWhat started as a way to reward people on their largest expense has turned into an ecosystem connecting our members, property managers and local merchants.\nTravel, dining, fitness, everyday spend. We are building systems across payments, credit, loyalty, and commerce all at once.\nWe run lean and move quickly. Every person here has a real impact on what gets built and how fast it happens.\nThis role comes with real ownership and high expectations. If you prefer clearly defined lanes and structure, this will feel uncomfortable. If you want to build quickly, have a real say in what gets built, and work on products used by millions, you will likely do your best work here.\nWhat’s the role?\nBilt is looking for a Senior Manager, Lifecycle Marketing to own activation and retention of Bilt Rewards members and network partners. You'll design highly personalized user journeys across email, push, and text - informed by predictive affinity modeling and user-level engagement patterns. Working cross-functionally with product, product marketing, engineering, and data teams, you'll bring lifecycle programming to life and drive adoption of benefits and key product offerings.\nThis is a hands-on IC role on the Growth team's Lifecycle pod. You'll operate with autonomy, make strategic calls alongside your lifecycle partner, and be expected to hit the ground running in a fast-paced environment.\nIn this role, you will…\nDevelop and build highly personalized, contextual lifecycle journeys in Braze that address key business goals across teams\nCreate and evolve email templates to effectively scale and automate lifecycle programming, using HTML/CSS and Liquid\nArbitrate content at the user level to ensure members see the most relevant content at the right time\nStand up lifecycle dashboards in partnership with the data team to continuously monitor campaign volumes and metrics\nReport on campaign performance and use insights to continuously optimize lifecycle content\nWork closely with product marketers to map user journeys and identify opportunities for experimentation and growth\nFind efficiencies in the lifecycle workflow by integrating and leveraging AI tooling\nImplement rigorous campaign QA processes to ensure flawless execution\nCollaborate with engineering teams on technical implementations and eventing architecture\nIn terms of qualifications, we’re seeking:\nMust Have:5+ years of lifecycle marketing experience\nStrong intuition for the user and ability to balance customer experience with business needs\nExtensive experience working in Braze with strong knowledge of Liquid\nExpertise building emails with HTML and CSS\nBackground working with engineering to trigger, power, and automate campaigns in Braze\nExposure to martech platforms such as Census, Segment, FullStory, etc.\nStrong communication skills, creative problem-solving ability, and attention to detail\nThrives in a fast-paced, startup environment with ambiguity\n\nNice to Have:Design and/or copywriting skills\nExperience with email deliverability\n\nBenefits:\nCompensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program\n Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one.\n401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there.\nCommuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive.\nUNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for you as often as you need it.\nExclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.\nTeam Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.\nAt Bilt Rewards, we believe in transparency and we do our best to make sure the company and our candidates are on the same page as it relates to compensation. In addition to posting salary ranges for our open roles, candidates should expect to be asked about compensation expectations and requirements early on in their interview process. Our goal is to highlight when expectations and Bilt’s salary range may be out of sync, and work with the candidate to determine whether it makes sense to continue conversations.\nWe are considering candidates with differing levels of expertise for this position. Leveling will be based upon your experience and performance in the interview process.\nWhere a new hire falls within a range will be based on their individual skills and experience, and how these competencies compare across other employees in the same role. Bilt's bands are designed to allow for individual compensation growth within the role. As such, new hires typically start at the lower end of the range. Bilt rewards performance and outcomes - should you join the company, you will have the opportunity to grow your salary over time.\nThe salary range for a Senior Manager, Lifecycle Marketing is $120,000 - 150,000 and will be eligible for equity and an annual performance-based bonus.","description_format":"text","description_chars":5355,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Equity","Health insurance","Unlimited PTO"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Loyalty Programs","Real Estate Rental"],"lifecycle":[{"event":"open","at":"2026-10-23T17:12:10Z"}],"visa":[],"liveness":{"score":8,"band":"cold","label":"Long shot","p_open":1,"p_active":0.289,"p_room":0.28,"age_days":127,"expected_fill_days":27,"reasons":["conf:0","win:tail","crowd:"],"computed_at":"2026-10-24T06:02:35Z"},"pay":{"stated_usd_annual":150000,"is_top_pay":true},"html_url":"https://alion.io/job/bilt-senior-manager-lifecycle-marketing","json_url":"https://alion.io/job/bilt-senior-manager-lifecycle-marketing.json","meta":{"generated_at":"2026-10-25T03:14:54Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4712,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-26T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":93259},"rest":"https://alion.io/mcp/rest/get_company?id=93259"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbilt-senior-manager-lifecycle-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbilt-senior-manager-lifecycle-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbilt-senior-manager-lifecycle-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bilt-senior-manager-lifecycle-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbilt-senior-manager-lifecycle-marketing"}]}