Binance Accelerator Program - Brand Partnerships

Responsibilities:

• Identify and evaluate partners who share our vision
• Negotiate brand partnerships to achieve business goals
• Build and execute partnership strategies and activation plans
• Work with cross-functional teams (brand, comms, insights, design, content, data, product, social media, legal) to plan annual strategy (goals, budget, channels, product-market fit)
• Use data to set goals and measure campaign performance (short-term and long-term)
• Manage global budgets and improve ROI
• Share market insights and industry knowledge
• Support regional and local teams to improve marketing execution
• Lead complex projects from start to finish
• Be proactive, resourceful, and action-driven

Requirements:

• Experience in brand, marketing, and campaign/event execution
• Strong project management, strategy, relationship-building, and storytelling skills
• Experience working with global partners, internal teams, and agencies
• Strong understanding of brand positioning and partnership value
• Creative and data-driven mindset
• Clear and concise communication skills
• Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders
• Experience or strong understanding of crypto/Web3 (NFTs, fan tokens) is a plus
• Comfortable working in a fast-paced environment
• High curiosity and willingness to learn