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Salary
$110k – $228k per year (Estimated)
Location
Remote (Taiwan, Hong Kong, Singapore)
Seniority
Senior · 5+ years exp
Employment
Full-Time
Overview
Company
Impact
Profile match
Binance is the world's largest cryptocurrency exchange by trading volume, founded in 2017 by Changpeng Zhao and Yi He. The platform offers spot, margin and derivatives trading across hundreds of digital assets, alongside staking, savings products, payments, an institutional custody arm and a self-custodial Web3 wallet. The group also created BNB Chain, one of the most used smart contract networks, and now operates under a licensed regional structure after a 2023 settlement with United States authorities that installed new leadership and compliance oversight.

We're looking for a Product Manager to own and drive the core platform experience and AI-powered personalization across our main site. You'll be responsible for optimizing the end-to-end user journey - from onboarding to activation - while leveraging AI to deliver highly personalized experiences at scale. This is an IC role with high autonomy and direct impact on millions of users.

Responsibilities

  • Own and drive core platform features across Homepage, User Center, AI Generative UI, and Market pages - including general site operations, compliance tracking, localization, and content display configuration.
  • Design and optimize onboarding flows and user journeys to improve new user conversion and activation across key touchpoints, applying strong UI/UX sensibility and design thinking to 2C product experiences.
  • Design and iterate on recommendation and personalization strategies to achieve personalized content delivery; partner with engineering teams to build and refine personalization engines and generative UI experiences that adapt to user context.
  • Drive cross-functional execution across engineering, design, data, and business stakeholders, and ensuring product delivery with strong stakeholder management.
  • Collaborate with AI teams search/recommendation algorithms and LLM teams to translate model capabilities into user value.
  • Define success metrics, run experiments, and iterate based on data - apply a rigorous, data-driven methodology to all product decisions; support business units with exposure and growth initiatives across the App.

Requirements

  • 5-10 years of product management experience, with a strong foundation in fintech, crypto/Web3, or AI-driven products; ~70-80% experience match is expected - willingness to learn and adapt is essential.
  • Financial product experience with deep understanding of 2C product design, UI/UX principles, and design thinking; ability to uphold quality standards while balancing user needs and business demands.
  • Strong analytical and data-driven mindset - can structure ambiguity into clear product specs, use data to justify decisions, and define meaningful success metrics.
  • Proven ability to ship user-facing products with measurable impact on conversion and engagement; fast execution with strong self-problem-solving capability and independent thinking.
  • Exceptional stakeholder management; experience with platform/middle-office products is strongly preferred; resilient under pressure with a positive, solutions-oriented mindset.
  • Experience partnering with search/recommendation algorithm teams and LLM initiatives is a strong plus.
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