Growth Campaign Manager

Responsibilities:

• Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral programs aligned with regional business objectives.
• Develop and manage lifecycle marketing campaigns to maximize user activation, retention, and lifetime value.
• Implement strategies based on segmentation, personalization, and automated user journeys.
• Analyze campaign data and user behavior to make data-driven decisions and improve campaign performance.
• Conduct A/B testing and other optimization methodologies to enhance campaign effectiveness.
• Collaborate with product, content, and operations teams to ensure campaign alignment and success.
• Report KPIs and campaign results, proposing continuous improvements.
• Stay updated on digital marketing trends, growth hacking techniques, and the crypto ecosystem.

Requirements:

• Minimum 3 years of experience in digital marketing, growth, or campaign management roles.
• Analytical and data-driven mindset with experience in user behavior analysis and retention strategies.
• Proven experience executing lifecycle and acquisition campaigns.
• Knowledge of segmentation, automation, A/B testing, and funnel optimization.
• Ability to work independently and collaboratively with a strong results orientation.
• Fluency in English.
• Genuine interest in cryptocurrencies, blockchain, and fintech.