{"id":2701937,"url":"https://alion.io/job/binance-marketing-lead","title":"Marketing Lead","company":{"id":44,"name":"Binance","domain":"binance.com","url":"https://alion.io/company/binance","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["KR"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":65000,"max_usd":175000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1034},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-16T08:15:42Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-20T00:14:29Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.\nResponsibilities\nLead and manage end-to-end marketing initiatives across the region, including performance marketing, public relations, online and offline campaigns, brand awareness, social media, community engagement, and other growth-driving activities.\nDevelop, plan, and execute the annual marketing strategy, campaigns, events, and go-to-market initiatives aligned with regional business priorities and audience needs across APAC.\nDrive growth of the active user base and strengthen brand awareness through data-driven marketing strategies, competitive benchmarking, market insights, and expansion of relevant service offerings.\nMonitor campaign performance and business impact through daily, weekly, and monthly reporting to executive management and key internal stakeholders.\nDemonstrate a solid understanding of affiliate models, strategic partnerships, and B2B collaboration opportunities, and work cross-functionally with relevant teams to support incentive strategies and scalable growth initiatives.\nInitiate and execute innovative marketing campaigns and growth programs that enhance user acquisition, engagement, and retention.\nAct as a key regional market voice by identifying and sharing insights on user behavior, market trends, community sentiment, and industry developments that can inform brand positioning and marketing innovation.\nCollaborate closely with cross-functional teams including product, operations, business development, compliance, legal, and regional stakeholders to ensure effective execution of marketing initiatives.\nRequirements\nBachelor’s degree or above, preferably in Marketing, Business, Communications, or a related field.\nMinimum 5+ years of experience in digital marketing, growth marketing, or integrated marketing, with a strong track record in planning and execution for consumer-facing businesses.\nPrior experience in crypto, fintech, e-commerce, technology, gaming, or other fast-paced digital industries is strongly preferred.\nProven experience in growing, managing, and engaging a user base through data-driven and performance-oriented marketing strategies.\nStrong analytical mindset with the ability to translate data and market insights into actionable marketing plans and measurable business outcomes.\nDemonstrated ability to lead cross-functional initiatives and manage multiple stakeholders in a dynamic, fast-moving environment.\nStrong interest in and knowledge of the crypto, blockchain, and broader technology ecosystem.\nExcellent communication and stakeholder management skills, with the ability to work effectively across regional and global teams.\nFluent English and Korean (bilingual) required to coordinate with overseas partners and stakeholders\nWhy Binance\nShape the future of finance \nCollaborate with world-class talent in a user-centric global organization with a flat structure\nTackle challenging projects in a fast-paced and innovative enviornment with autonomy\nThrive in a results-driven workplace with opportunities for career growth and continuous learning\nCompetitive salary and company benefits\nRemote-first, work-from-home arrangement (may vary depending on the nature of the role and team)\nBinance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.\nBy submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.\nWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.","description_format":"text","description_chars":4464,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"Korean","level":"Proficiency (C2)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Continuous learning"],"hiring_locations":[{"name":"South Korea","iso":"KR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Blockchain Infrastructure","Crypto Exchanges","Crypto Wallets","Mining & Staking"],"lifecycle":[{"event":"open","at":"2026-10-16T11:25:23Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":2,"expected_fill_days":81,"reasons":["conf:1","velocity","win:early","comp:brand"],"computed_at":"2026-10-19T05:45:15Z"},"pay":null,"html_url":"https://alion.io/job/binance-marketing-lead","json_url":"https://alion.io/job/binance-marketing-lead.json","meta":{"generated_at":"2026-10-20T01:27:42Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1725,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":44},"rest":"https://alion.io/mcp/rest/get_company?id=44"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbinance-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbinance-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbinance-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/binance-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbinance-marketing-lead"}]}