Product Manager - Community Strategy

Responsibilities

• Own the overall content and community strategy for Binance Square, defining the long-term roadmap for content ecosystem evolution, including content classification, recommendation strategy optimization, and distribution and filtering mechanisms.
• Drive DAU growth and user retention as core objectives - design and iterate community content recommendation strategies and distribution logic to fuel data-driven growth.
• Analyze the correlation between community engagement patterns and user trading behaviors to formulate growth strategies, while driving cross-team strategic alignment and competitive analysis.
• Ability to independently own the full closed loop - from feature design to strategy formulation, data validation, and iterative optimization - translating strategy into concrete product solutions end-to-end.

Requirements

• 3~8 years of experience in product strategy, community operations, or content ecosystem roles; experience with crypto/Web3 community products is a strong plus.
• Strategic thinking ability in content ecosystem architecture, balancing short-term pragmatism with long-term vision.
• Strong analytical skills to measure and optimize community health, content quality, and engagement loops.
• Outstanding collaboration and communication skills to drive multi-stakeholder consensus on strategic direction and execution.
• Highly Relevant Experience: Background in community strategy or content ecosystem products ensures immediate strategic contribution with zero learning curve.
• Strong Strategic Thinking: Deep understanding of content ecosystems, user segmentation, and long-term platform evolution.
• Clear Logic: Structured strategic thinking with the ability to break down complex ecosystem problems and build phased, actionable roadmaps.