{"id":2533301,"url":"https://alion.io/job/binance-product-manager-social-features-content","title":"Product Manager - Social Features (Content)","company":{"id":44,"name":"Binance","domain":"binance.com","url":"https://alion.io/company/binance","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Product","role_family":"Product","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["HK"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":68000,"max_usd":152000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":3904},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-14T12:16:19Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-19T16:31:56Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.\nWhy BinanceShape the future with the world’s leading blockchain ecosystem\nCollaborate with world-class talent in a user-centric global organization with a flat structure\nTackle unique, fast-paced projects with autonomy in an innovative environment\nThrive in a results-driven workplace with opportunities for career growth and continuous learning\nCompetitive salary and company benefits\nWork-from-home arrangement (the arrangement may vary depending on the work nature of the business team)\nBinance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.\nBy submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.\nResponsibilities\nOwn the end-to-end product lifecycle of Binance Chat and Square social features, driving the planning and iteration of core functions including posting, commenting, sharing, content discovery, personalized recommendation, group chat, messaging interactions, and community groups.\nDesign and optimize user journeys across key entry points, ensuring seamless cross-page navigation and consistent posting and interaction experiences across all scenarios.\nCollaborate with engineering and cross-functional teams to build and iterate on the social interaction system - content publishing flows, comment/reply mechanisms, personalized content distribution, group management, and messaging flows.\nMonitor core social engagement metrics (posting rate, interaction rate, retention, DAU), analyze user behavior across different content types and entry points, and formulate growth strategies.\nRequirements\n3~8 years of experience in social, community, or content products; experience with Web3 or community-driven products is a strong plus.\nAbility to translate complex interaction scenarios into clear product solutions with well-defined state transitions and edge-case handling.\nOutstanding collaboration and communication skills to work effectively with engineering, design, operations, and external partner teams.\nStrong product judgment in balancing user experience consistency with scenario-specific constraints.\nHighly Relevant Experience: Background in social/community products ensures immediate productivity with zero learning curve.\nStrong Product Sense: Deep understanding of community user journeys, interaction design, and content ecosystem dynamics.\nClear Logic: Structured product thinking with the ability to break down multi-path flows and resolve experience conflicts in complex interaction scenarios.\nWhy Binance\nShape the future of finance \nCollaborate with world-class talent in a user-centric global organization with a flat structure\nTackle challenging projects in a fast-paced and innovative enviornment with autonomy\nThrive in a results-driven workplace with opportunities for career growth and continuous learning\nCompetitive salary and company benefits\nRemote-first, work-from-home arrangement (may vary depending on the nature of the role and team)\nBinance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.\nBy submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.\nWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. 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