{"id":2496579,"url":"https://alion.io/job/binance-user-growth-lifecycle-marketing-manager-2","title":"User Growth & Lifecycle Marketing Manager","company":{"id":44,"name":"Binance","domain":"binance.com","url":"https://alion.io/company/binance","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United Arab Emirates","Saudi Arabia","Bahrain"],"countries":["AE","SA","BH"],"hiring_countries":["AE"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":31000,"max_usd":74000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5512},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-10-14T01:54:08Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-10-26T20:38:47Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.\nAbout the Role\nWe are seeking an experienced User Growth & Lifecycle Marketing Manager to manage and collaborate with teams and oversee global lifecycle marketing campaigns. This individual will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies. They will be responsible for providing campaign ideas and guidance to team members.\nResponsibilities\nActivation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.\n\nRetention and Repeat Purchase: build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling.\n\nDesign and optimize user referral and viral growth mechanisms to drive product organic growth.\n\nLead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.\n\nCollaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns.\n\nUtilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.\n\nStay well-informed on each Business Unit's products, including their features, user preferences, and pain points.\n\nRequirements\nProven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.\nOver 5 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.\n\nExperience of individually leading growth projects, operations or campaigns with systematic framework and methodology.\n\nIn-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.\n\nKnowledge and experiences in using marketing automation platforms/ tools.\n\nPossess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.\n\nStrong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.\n\nBilingual English/Arabic is required to be able to coordinate with partners and stakeholders in the MENA region.\n\nWhy Binance\nShape the future of finance \nCollaborate with world-class talent in a user-centric global organization with a flat structure\nTackle challenging projects in a fast-paced and innovative enviornment with autonomy\nThrive in a results-driven workplace with opportunities for career growth and continuous learning\nCompetitive salary and company benefits\nRemote-first, work-from-home arrangement (may vary depending on the nature of the role and team)\nBinance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.\nBy submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.\nWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.","description_format":"text","description_chars":4592,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Arabic","level":"Proficiency (C2)","optional":false},{"language":"English","level":"Proficiency (C2)","optional":false}]},"benefits":["Continuous learning"],"hiring_locations":[{"name":"United Arab Emirates","iso":"AE","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Blockchain Infrastructure","Crypto Payments","Crypto Wallets","Mining & Staking"],"lifecycle":[{"event":"open","at":"2026-10-14T04:48:04Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":12,"expected_fill_days":78,"reasons":["conf:3","velocity","win:early","comp:brand"],"computed_at":"2026-10-26T05:57:25Z"},"pay":null,"html_url":"https://alion.io/job/binance-user-growth-lifecycle-marketing-manager-2","json_url":"https://alion.io/job/binance-user-growth-lifecycle-marketing-manager-2.json","meta":{"generated_at":"2026-10-26T21:15:41Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":28655,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-27T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":44},"rest":"https://alion.io/mcp/rest/get_company?id=44"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbinance-user-growth-lifecycle-marketing-manager-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbinance-user-growth-lifecycle-marketing-manager-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbinance-user-growth-lifecycle-marketing-manager-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/binance-user-growth-lifecycle-marketing-manager-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbinance-user-growth-lifecycle-marketing-manager-2"}]}