{"id":1697805,"url":"https://alion.io/job/birdeye-marketing-operations-manager-us-shift","title":"Marketing Operations Manager (US Shift)","company":{"id":41131,"name":"Birdeye","domain":"birdeye.com","url":"https://alion.io/company/birdeye","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Paylocity","truth_index":{"grade":"A","score":88,"open_postings":40,"ghost_share":0,"stale_share":0.5,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-26T05:57:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Gurgaon, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":10000,"max_usd":23000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":18},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"GDPR","optional":false},{"name":"HubSpot","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-09T03:21:50Z","employer_posted_date":"2026-10-02","last_verified_at":"2026-10-26T01:48:17Z","board_verified":true,"closed_at":null,"days_open":47,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":47},"description":"Description\nMarketing Operations Manager\nLocation: Remote - India (Offshore Resource)\nSchedule: U.S. Business Hours (EST)\nAbout Birdeye\nBirdeye is the leading agentic marketing platform for multi-location brands.\nCompanies like H&R Block, Aspen Dental, and Caesars Entertainment use Birdeye to manage marketing across thousands of locations - from how they get found, to how they convert, to how they retain customers. Our platform replaces disconnected point tools with AI agents that execute work at the location level - responding to reviews, updating listings, publishing content, and driving conversions.\nBacked by Marc Benioff, Jerry Yang, and Accel-KKR, Birdeye was named to G2’s 2026 Best Agentic AI Products list - appearing alongside the world’s leading AI companies. We’re expanding rapidly into enterprise, with growing adoption across large, multi-location brands.\nRole Summary\nBirdeye is looking for a Marketing Operations Manager to own and optimize the systems, processes, and data that power our marketing engine in today’s world of AI and Automation. This is a mid-level role (3-5 years of experience) for a hands-on operator who is comfortable working independently across marketing automation platforms, CRM systems, and AI. This role is based in India and will work U.S. business hours (Eastern Time) to align closely with the Marketing and Sales leadership teams and support real-time campaign execution, lead flow, and reporting.\nKey Responsibilities\nManage day-to-day operations of marketing automation platforms (Marketo) including campaign builds, list management, segmentation, and workflow/nurture automation.\nOwn lead lifecycle management - lead scoring, routing, and handoff from Marketing to Sales in partnership with LeanData.\nMaintain data integrity across Salesforce and marketing platforms\nBuild and maintain dashboards and reports to track campaign performance, funnel metrics, and marketing-sourced/influenced pipeline. • Partner with campaign, demand generation, and sales development teams to ensure timely, accurate execution of email sends, landing pages, and forms.\nMonitor and troubleshoot marketing automation-to-CRM integrations (Marketo ? Salesforce, LeanData routing rules).\nSupport UTM tracking, tagging conventions, and attribution reporting standards across campaigns.\nDocument and continuously improve marketing operations processes, playbooks, and SOPs.\nAssist with list imports/exports, database hygiene, suppression management, and compliance (CAN-SPAM, GDPR).\nCollaborate with U.S.-based stakeholders during EST business hours for standups, campaign QA, and troubleshooting.\nRequirements\nExperience & Skills\n5-8 years of experience in marketing operations, demand generation operations, or a related marketing systems role.\nHands-on experience with at least two of the following: Marketo, Pardot, HubSpot.\nWorking knowledge of Salesforce, including object relationships, campaign influence, and reporting.\nExperience with LeanData or similar lead routing/matching tools.\nStrong understanding of lead lifecycle stages, lead scoring models, and funnel metrics.\nComfortable working independently during U.S. Eastern Time business hours.\nDetail-oriented with strong data hygiene instincts and QA discipline.\nExcellent written and verbal English communication skills for close collaboration with U.S. stakeholders.\nPreferred Qualifications\nExperience in a B2B SaaS environment.\nFamiliarity with tools such as Google Analytics, Bizible/Salesforce Marketing Analytics, or similar attribution platforms.\nBasic HTML/CSS knowledge for email and landing page troubleshooting.\nMarketo Certified Expert (MCE) or HubSpot/Pardot certification.\nWorking Schedule\nThis role requires overlap with U.S. Eastern Time (EST) business hours to support real-time\ncollaboration with the Marketing and Sales teams based in the United States.\nWhy You’ll Join Us\nAt Birdeye, we are relentless innovators driven by a singular goal: to lead our category with unparalleled excellence. We don't just set goals - we surpass them. We're a team of doers who roll up our sleeves and get the job done, delivering on our promises with unwavering dedication.\nWorking here means embracing a culture of action and accountability, where every person is empowered to make an impact. We don't just talk about making a difference - we make it happen.","description_format":"text","description_chars":4359,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"},{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Marketing Automation","Digital Marketing","Marketing & Sales AI"],"lifecycle":[{"event":"open","at":"2026-10-02T12:38:08Z"}],"visa":[],"liveness":{"score":20,"band":"cold","label":"Long shot","p_open":1,"p_active":0.444,"p_room":0.45,"age_days":47,"expected_fill_days":29,"reasons":["conf:4","stale_co","velocity","win:tail"],"computed_at":"2026-10-26T05:57:25Z"},"pay":null,"html_url":"https://alion.io/job/birdeye-marketing-operations-manager-us-shift","json_url":"https://alion.io/job/birdeye-marketing-operations-manager-us-shift.json","meta":{"generated_at":"2026-10-26T06:28:15Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":8722,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-27T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":41131},"rest":"https://alion.io/mcp/rest/get_company?id=41131"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbirdeye-marketing-operations-manager-us-shift"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbirdeye-marketing-operations-manager-us-shift"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbirdeye-marketing-operations-manager-us-shift"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/birdeye-marketing-operations-manager-us-shift\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbirdeye-marketing-operations-manager-us-shift"}]}