Marketing Coordinator - Email Marketing
The Bisnow marketing team gets to drive results and touch every part of the business. From managing our brand presence to building messaging that resonates with our audiences to driving revenue opportunities and supporting new initiatives. Bisnow marketing focuses on impact. Internally this position is called the Marketing Coordinator. As a member of the team, you'll get the chance to collaborate across teams on a daily basis, partnering with tech, production, event coordination, editorial, and sales to promote our products, build our brand, and connect the commercial real estate industry. This is a hybrid role in office 3 days a week and from home 2 days per week; located at 123 William Street.
BISNOW OVERVIEW
Bisnow is the leading B2B media platform powering the commercial real estate industry. We connect CRE professionals through award-winning news, high-impact events, marketing solutions, recruiting services, and sales enablement tools that drive real business results.
With 1.7M+ subscribers and 400+ events annually across 47 markets in the U.S., Canada, the UK, Ireland, and the Netherlands, we don’t just cover the industry, we help move it forward.
We inform. We connect. We create opportunities that turn into deals. Global mindset. Hyper-local execution more than 1.5 million subscribers and convening more than 100,000 commercial real estate professionals every year. We host hundreds of events, publish thousands of thought-provoking stories, drive qualified leads and create opportunities that make deals happen. At Bisnow, we love to think globally but connect and inform our audience hyper-locally.
Key Responsibilities
- Lead event marketing for various top tier markets. Own all aspects of the marketing plan and execution focused on driving attendee ticket sales including email marketing, promotional messaging, ad placement, newsletters, social media & more.
- Analyze & refine data - using reporting tools including Iterable, Google Analytics, and SocialFlow, understand conversion rates, optimize performance and identify opportunities to drive marketing forward and increase revenue opportunities.
- Improve product and event performance using data and analytics, as well as marketing best practices, to strengthen our portfolio and drive sales.
- Partner with sales and marketing team to drive demand gen for advertisers, working on content marketing, ad campaigns, search engine marketing, and more tools to deliver inbound leads to sales.
- Collaborate with production and sales teams to create strategies and messaging that resonates with local audiences.
What are we looking for?
- Must have 1 - 3 years of marketing experience in media, live events or a digital role.
- Must have experience in high volume email marketing, ideally focused on event promotion or other promotional campaigns.
- Experience building, optimizing and reporting on multichannel marketing campaigns.
- Strong excel and analytical skills.
- Ability to work independently and juggle multiple priorities, but flexibility to pivot and respond to change.
- Team-oriented, but able to work independently.
- Experience working with Iterable or another email marketing tool, Google Analytics, Canva, and event marketing experience is a must.
What's in it for you?
- Competitive compensation structure!
- Medical, Dental and Vision Insurance - effective the 1st of the month following your start date.
- Short and Long Term Disability Insurance - this includes maternity and paternity leaves as well.
- 401K Profit Sharing Plan
- Flexible Spending Account
- Health Savings Account
- Dependent Care Account
- Unlimited Vacation Days
- 7 days paid sick leave
- 9 paid Holidays
- Referral Bonus Program
- Pet Friendly Offices
- You’ll get to work with incredibly smart, passionate, driven, ambitious, kind, caring and mindful people and will rarely experience an overload of policies, bureaucracy or toxicity (the latter, we do not tolerate).