{"id":2497060,"url":"https://alion.io/job/bitget-integrated-marketing-lead","title":"Integrated Marketing Lead","company":{"id":516,"name":"Bitget","domain":"bitget.com","url":"https://alion.io/company/bitget","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Moka","truth_index":{"grade":"A","score":89,"open_postings":12,"ghost_share":0,"stale_share":0.25,"repost_share":0,"time_to_fill_p50_days":73,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":true}],"status":"live","first_seen_at":"2026-09-07T11:25:45Z","employer_posted_date":"2026-09-10","last_verified_at":"2026-10-24T08:01:25Z","board_verified":true,"closed_at":null,"days_open":46,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":46},"description":"About us\nBitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution.\nBitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide.\nWhat you'll do\n1. Translate Business Goals into Marketing Strategy\nUnderstand business priorities across regions and business lines and translate them into actionable marketing strategies.\nIdentify the most important business problems marketing should solve, rather than simply responding to incoming requests.\nDefine objectives, target audiences, key messages, GTM approach and success metrics.\n2. Own Integrated Marketing Planning\nBuild quarterly and annual integrated marketing plans across regions and business lines.\nConnect Product Marketing, Audience Marketing, Events, Brand, PR and regional teams around shared business priorities.\nEstablish clear prioritisation principles for projects, budgets and resources.\nEnsure marketing activities are coordinated rather than executed in silos.\n3. Lead HQ × Regional Collaboration\nAct as the strategic interface between HQ marketing and regional/business teams.\nDefine what should be owned globally versus locally.\nHelp regional teams develop stronger local marketing strategies based on their business objectives.\nIdentify capability gaps and improve marketing quality across markets.\n4. Drive Execution & Accountability\nTurn strategy into clear plans, owners, timelines and deliverables.\nEstablish planning and review cadences across teams.\nTrack whether initiatives deliver against agreed business and marketing objectives.\nIdentify underperforming initiatives and recommend where to adjust, scale or stop investment.\n5. Build Marketing Effectiveness\nConnect marketing investment to measurable business outcomes.\nWork with Audience Marketing and other specialist teams to optimise channel, budget and resource allocation.\nBuild frameworks and playbooks that improve planning quality and scalability across regions.\nWhat you'll need\n8-12+ years in Integrated Marketing, Marketing Strategy, GTM, Business Marketing or Strategic Planning.\nStrong ability to translate business strategy into marketing strategy.\nExperience managing complex, cross-functional and multi-market marketing programs.\nStrong commercial judgment and prioritisation skills.\nAble to influence senior business and regional stakeholders without relying on formal authority.\nStrong understanding of marketing disciplines, but does not need to be a specialist in every channel.\nProven leadership experience and ability to build operating mechanisms, not just individual campaigns.\nExperience in fintech, financial services, technology, crypto or another complex/high-growth business is preferred.\nWhy Bitget?\nBitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchanges\nWe are a global company with staff members from over 50 different countries and regions \nWe are growing and looking for world-class ambitious talents to help us continue this journey\nWe have a streamlined structure that empowers employees to work efficiently, delivering the best results in a short timeframe\nWe offer competitive salaries and benefits\nBlockchain technology and digital assets have the potential to change finance in a way no other technology can - be part of it!\nIf you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply!\nFor more information regarding candidates' personal data processing, please refer to Bitget Candidate Privacy Notice.","description_format":"text","description_chars":4078,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Creative Agencies","Blockchain & Crypto","Crypto Exchanges","Online Brokerage & Trading Platforms"],"lifecycle":[{"event":"open","at":"2026-10-14T04:58:26Z"}],"visa":[],"liveness":{"score":67,"band":"ok","label":"Likely open","p_open":1,"p_active":0.925,"p_room":0.72,"age_days":46,"expected_fill_days":73,"reasons":["conf:2","urgency","velocity","win:mid","crowd:brand"],"computed_at":"2026-10-24T06:02:35Z"},"pay":null,"html_url":"https://alion.io/job/bitget-integrated-marketing-lead","json_url":"https://alion.io/job/bitget-integrated-marketing-lead.json","meta":{"generated_at":"2026-10-24T08:42:19Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12342,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":516},"rest":"https://alion.io/mcp/rest/get_company?id=516"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbitget-integrated-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbitget-integrated-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbitget-integrated-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bitget-integrated-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbitget-integrated-marketing-lead"}]}