{"id":1216824,"url":"https://alion.io/job/blablacar-marketing-manager-iberia","title":"Marketing Manager Iberia","company":{"id":13813,"name":"Blablacar","domain":"blablacar.com","url":"https://alion.io/company/blablacar","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Madrid, Spain"],"countries":["ES"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":44000,"max_usd":98000,"period":"year","method":"role_seniority_country_cell","sample_n":9},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[],"status":"live","first_seen_at":"2026-09-25T09:26:40Z","employer_posted_date":"2026-09-25","last_verified_at":"2026-09-25T22:55:35Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Your Mission\nWe are looking for a Marketing Manager Iberia to join the Spanish local team. Your mission is to drive scalable user and business growth across the Spanish and Portuguese market. You will design, execute, and rigorously measure high-impact marketing strategies, balancing local insights with central Growth resources. You will be able to work on a large variety of projects to increase BlaBlaCar’s impact and take the company to its next growth stage. Serving as the primary champion for our Spanish community, you will align internal product and service developments with local member needs and insights to strengthen BlaBlaCar’s position as a market leader.\nYour responsibilities\nObjective Setting & Tactical Planning: Translate regional business goals into actionable marketing roadmaps, identifying optimal channels, tactics, and resource allocation.\n\nCampaign Strategy & Execution: Design, launch, and optimize integrated marketing campaigns across Spain and Portugal, with the help of our central Growth team, to drive user acquisition and retention.\n\nProject & Budget Management: Manage marketing initiatives end-to-end, ensuring timely delivery, strict budget adherence, and maximum ROI. Monitor, format, and report on key marketing KPIs, establishing robust measurement processes to evaluate campaign efficiency.\n\nStakeholder & Leadership Alignment: Partner closely with central Growth, Product, and local teams while delivering regular performance updates and strategic briefings to leadership.\n\nContent Creation & Channel Management: Develop compelling localized marketing assets, primarily for CRM sequences and organic/paid social media, to engage driver and passenger communities.\n\nMarket Insights & Strategic Analysis\nBusiness & Performance Deep Dives: Conduct rigorous analysis of regional business activity, funnels, and campaign metrics to uncover growth drivers and performance bottlenecks.\n\nActionable Intelligence: Synthesize complex data sets and members 'insights into clear, executive-ready insights that directly inform product direction, local messaging, and strategic decision-making.\n\nYour Qualifications\nMinimum 5 years of work experience in marketing and/or business development\n\nEntrepreneurial mindset: autonomous, proactive, sense of ownership and hands-on profile\n\nStrong data and analytical skills, business and data driven\n\nCreative mind, great content and copywriting skills\n\nNative Spanish speaker and fluent in English. Portuguese would also be an advantage\n\nYou have excellent communication skills, you’re humble, and you enjoy sharing & learning from others\n\nAbility to work autonomously under tight deadlines\n\nAbility to work in a multicultural environment\n\nDemonstrable experience in launching a new product/service, project management, ownership of a product or business line, etc.\n\nIf you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!\nWhat we have to offer\nHybrid working mode (3 days/week at the Madrid office)\n4 additional weeks on top of legal maternity/paternity leaves\nFinancial support for home office equipment\nMinimum 22 days of holidays per year\nLocal meal plan policy (90€/month)\nFree unlimited carpooling\nPersonal growth via trainings, mentorship, and internal mobility programs\nEmployee Stock ownership plan\nRegular team building events\n1 day off per year to test our product\nInterested in joining the ride?\na 45-min video-call with Chloé, our Talent Acquisition Manager, to get to know you, understand your career expectations and answer your questions (in English)\n\na 45-min video-call with Florent, our Country Manager, for a first introduction with the manager of this position (in Spanish).\n\na 60-min interview with Florent and another member of the local Spanish team to go deeper into your experience, your expectations, and evaluate your skills (in Spanish and preferably at our Madrid office, but it could also be done online).\n\na 30min video-call with Adrien, our VP of Business (in English).\n\nOur hiring process lasts on average 20-25 days and offers usually come within 48 hours.","description_format":"text","description_chars":4143,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Spanish","level":"Proficiency (C2)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Home office","Hybrid work"],"hiring_locations":[{"name":"Spain","iso":"ES","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Transportation & Logistics","Travel & Tourism","Shared Mobility"],"lifecycle":[{"event":"open","at":"2026-09-25T09:56:48Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":90,"reasons":["conf:4","win:early"],"computed_at":"2026-09-26T03:35:33Z"},"pay":null,"html_url":"https://alion.io/job/blablacar-marketing-manager-iberia","json_url":"https://alion.io/job/blablacar-marketing-manager-iberia.json","meta":{"generated_at":"2026-09-26T03:35:33Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":3840,"day_limit":5000,"remaining_today":1160,"minute_limit":60,"resets_at":"2026-09-27T00:00:00Z"}}}