{"id":2529558,"url":"https://alion.io/job/blackbaud-customer-lifecycle-marketer","title":"Customer Lifecycle Marketer","company":{"id":36535,"name":"Blackbaud","domain":"blackbaud.com","url":"https://alion.io/company/blackbaud","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Hyderabad, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Salesforce","optional":false},{"name":"A/B Testing","optional":true},{"name":"HubSpot","optional":true},{"name":"Instagram","optional":true},{"name":"LinkedIn","optional":true},{"name":"Marketo","optional":true},{"name":"YouTube","optional":true}],"status":"live","first_seen_at":"2026-04-27T00:00:00Z","employer_posted_date":"2026-04-27","last_verified_at":"2026-10-14T16:59:24Z","board_verified":true,"closed_at":null,"days_open":171,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":171},"description":"CustomerLifecycle Marketer\nThe Customer Lifecycle Marketing Manageris responsible fordesigning and executing marketing strategies that support the full customer journey-from onboarding to renewal and expansion. This role blends data-driven insights, cross-functional collaboration, and personalized engagement to increase customer adoption, satisfaction, and lifetime value.\nNote: This position has a blended shift from 1-10 PM Hyderabad Time.\nKey Responsibilities\nCustomer Journey Mapping: Define andoptimizelifecycle stages across onboarding, adoption, engagement, renewal, and expansion\n\nSegmented Campaign Execution: Develop targeted campaigns using email, SMS, in-product messaging, and events tailored to customer tier, persona, and usage patterns\n\nCross-Functional Collaboration: Partner with Customer Success, Product, Sales, and IT to align lifecycle marketing efforts with business goals and customer feedback\n\nLifecycle Analytics: Establish KPIs and reporting frameworks to measure campaign impact on retention, health scores, andupsellopportunities\n\nPersonalization Strategy: Leverage customer data to deliver personalized content andexperiences atscale\n\nAdvocacy & Engagement: Support programs that convert satisfied customers into advocates through awards, testimonials, and community engagement\n\nPlatform Integration: Coordinate with Gainsight, Salesforce, and other systems to ensure seamless campaign execution and data visibility\n\nPreferred Experience\nBachelor’s degree in Marketing, Business, or related field; MBA preferred.\n\n2+ years of experience in lifecycle marketing, customer success, or related roles.\n\nProficiencywith marketing automation platforms (e.g., Marketo, HubSpot), CRM tools (e.g., Salesforce), and customer success platforms (e.g., Gainsight)\n\nStrong analytical skills and experience with A/B testing, segmentation, and campaign optimization.\n\nExcellent communication and project management skills.\n\nEmpathy-driven mindset with a passion for customer satisfaction and loyalty.\n\nStay up to date on everything Blackbaud, follow us on Linkedin, X, Instagram, Facebook and YouTube \nBlackbaud powers social impact through purpose-driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.\nBlackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.","description_format":"text","description_chars":2810,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Nonprofits & Foundations","Nonprofit, Church & Membership Software"],"lifecycle":[{"event":"open","at":"2026-10-14T12:35:29Z"}],"visa":[],"liveness":{"score":4,"band":"cold","label":"Long shot","p_open":1,"p_active":0.157,"p_room":0.28,"age_days":171,"expected_fill_days":17,"reasons":["conf:8","win:tail","crowd:junior"],"computed_at":"2026-10-15T01:53:48Z"},"pay":null,"html_url":"https://alion.io/job/blackbaud-customer-lifecycle-marketer","json_url":"https://alion.io/job/blackbaud-customer-lifecycle-marketer.json","meta":{"generated_at":"2026-10-15T01:53:48Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2664,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":36535},"rest":"https://alion.io/mcp/rest/get_company?id=36535"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fblackbaud-customer-lifecycle-marketer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fblackbaud-customer-lifecycle-marketer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fblackbaud-customer-lifecycle-marketer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/blackbaud-customer-lifecycle-marketer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fblackbaud-customer-lifecycle-marketer"}]}